Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Webbiquity

MARCH 18, 2025

Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster? Image credit: Lil Mayer on Unsplash These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.

Marketing AI 161

Marketing AI Work Management Blogger Training 161

Vision Edge Marketing

MARCH 18, 2025

Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of Whats Your Edge?, Karen Norheim , President and CEO of American Crane, discusses how data-driven insights, innovation, and a customer-centric mindset can overcome challenges anddeliver exceptional business and customer value.

Lead Scoring 149

Lead Scoring Lead Ranking Organization Work Management 149

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. However, when poorly executed, the strategy can lead to confusion and lost opportunities, making it vital to understand how to do it effectively.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. Here’s what that means for your strategy and your career.

Marketing Analytics Tools 112

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 112

WordAgents

MARCH 18, 2025

AI changed everything while we were all figuring out how to game Google. Search engines are getting smarter, and your old SEO playbook needs an update. Major changes in how search engines evaluate and present information have opened new opportunities for businesses with genuine expertise to stand out online. Ranking well on Google used to mean mastering technical optimization – keywords, backlinks, meta tags, and an endless stream of “best practices” that seemed to change every

Marketing AI 195

Marketing AI Work Management SEO Marketing Budget 195

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. These platforms facilitate collecting and analyzing caller data at scale, which is essential for building first-party databases.

Marketing Automation Services 79

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 79

Hinge Marketing

MARCH 18, 2025

What drives growth at todays fastest growing law and legal services firms? For over a decade, weve been asking this question and finding the answers in our annual High Growth Study. Since its inception, this research project has tracked the evolving marketing strategies of successful law firms. The 2025 High Growth Study: Law Firms & Legal Services Edition reveals the primary factors that separate todays fastest growing legal firms from their slower growing peers.

Marketing AI 71

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 71

SWZD

MARCH 18, 2025

B2B tech buyers now prioritize self-service and seamless online experiences. Sponsored content boosts brand trust, engagement, and conversionsoutperforming traditional ads. Discover why its a must-have in 2025.

B2B 73

B2B B2B Marketing Content Ads 73

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Animalz blog

MARCH 18, 2025

“I think a lot of people just misunderstand how to use LinkedIn,” says Parthi Longanathan, CEO of Letterdrop. “I onboard customers and they’re like, ‘My boss told me we need to grow impressions by 20%.’ Who cares about impressions? Let’s talk pipeline. Let’s talk business. Let’s talk about meetings on your team’s calendar.” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social s

Work Management 62

Work Management Linkedin B2B Thought Leadership Marketing Management 62

Sprout Social

MARCH 18, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too. This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth.

Social Media 61

Social Media Media Broadcasting Digital Marketing Funnels 61

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. Every day, brands fight for attention in the inbox, on LinkedIn feeds, in search rankings, and across industry events. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Marketing Budget Webinar Metrics 62

Navigate the Channel

MARCH 18, 2025

Brands are on the brain for B2B right now and digital marketing is primed to bring brand recognition and differentiation to the B2B realm, including for building materials manufacturers, dealers and distributors. Roughly half of B2B marketers report that increasing brand awareness is their number one goal according to integrated CRM platform Hubspot.

Paid Content 65

Paid Content Ad Building Tips Planning 65

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Lead Forensics

MARCH 18, 2025

These events bring together the worlds best in SEO and PPC, making them the perfect platform to connect with industry professionals, share insights, and find out more from the smartest people in the business. BrightonSEO April 2025 BrightonSEO is the go-to conference for search marketing professionals, attracting thousands of experts from across the globe.

Lead Scoring 82

Lead Scoring Lead Ranking Sales Qualified Leads Marketing Qualified Leads 82

SocialPilot

MARCH 18, 2025

Ever wondered how some businesses rack up positive reviews so quickly across review sites? The answer often lies in incentivized reviews where brands offer discounts, freebies, or rewards in exchange for customer feedback. With 93% of consumers relying on online reviews before making a purchase, businesses see this as a way to boost credibility and attract more buyers.

Practices 59

Practices Lead Scoring Lead Ranking Ethics 59

Envy

MARCH 18, 2025

Did you notice so many marketers seem to approach Account-Based Marketing (ABM) as setting up the fanciest VIP event? You carefully curate the guest list (target accounts), roll out the red carpet (multi-channel campaigns), and craft the perfect experience (personalized content). But after all that effort, youre not on the location and have absolutely zero idea who arrived, what their experience was and if theyre ever gonna want to do that again with you.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel Curation 62

Heinz Marketing

MARCH 18, 2025

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Everyone wants to bring in bigger deals. While not for every single company, the vast majority of the folks we work with are at least somewhat interested in ABM. Personally, I love the idea, but the execution I see is often deeply flawed. So we come in to help with it. The scenarios are all nuanced and unique but they generally fall into one of 3 situations: Sometimes we come in to introduce ABM Sometimes we come in to where ABM was jus

Account Based Marketing 57

Account Based Marketing ABM Advertising Benchmark Urgency Marketing 57

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Orange Owl Blog

MARCH 18, 2025

B2B Marketing What are Data Silos and How Can You Fix Them? Vivek Goel March 18, 2025 Share : Table of Contents Introduction In today’s data-driven world, organizations rely on vast amounts of information to drive decision-making, enhance customer experiences, and improve operational efficiency. However, when data is isolated within different departments, it creates data silosbarriers that prevent seamless data sharing and integration.

Enterprise Management 52

Enterprise Management Work Management Marketing Automation Services Marketing Management 52

Sage Marketing

MARCH 18, 2025

As your business grows, so do your marketing needs. At first, marketing may feel like a manageable task, but as your customer base expands, it becomes increasingly difficult to maintain personalized and effective marketing campaigns and customer interactions on a larger scale. The good news is that HubSpot, a comprehensive CRM and marketing automation platform, provides businesses with the tools they need to scale marketing efforts without losing touch with their audience.

Hubspot 52

Hubspot Enterprise Management Top of Funnel Allocation 52

Orange Owl Blog

MARCH 18, 2025

B2B Marketing Positioning in B2B : How to Stand Out and Differentiate in a Crowded Market Vivek Goel March 18, 2025 Share : Table of Contents Introduction In today’s competitive B2B landscape, businesses struggle to stand out amid countless alternatives. As industries become increasingly saturated, differentiation is crucial to establish a strong brand identity and secure a competitive edge.

Differentiation 52

Differentiation Positioning B2B Marketing B2B Thought Leadership 52

ClearVoice

MARCH 18, 2025

What is interactive content? Interactive content is any content that requires audience participation. Unlike traditional content, where users read, watch, or listen, interactive content encourages engagement through actions like clicking, entering information, answering questions, and making choices. Examples of interactive content include quizzes, polls, calculators, interactive infographics , assessments, and interactive videos.

Content 52

Content Click Rate Buyer's Journey Conversion Rate 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Salesforce Marketing Cloud

MARCH 18, 2025

In the not-so distant past, CIOs were primarily responsible for maintaining IT infrastructure and ensuring systems ran smoothly. However, digital transformation over the past decade and the recent explosion of AI have dramatically expanded their roles. Today, CIOs, CISOs, and other IT leaders find themselves as central players in driving their businesses forward.

Digital Transformation 56

Digital Transformation Lock-In Privacy Trust Marketing 56

CMSWire

MARCH 18, 2025

BYO-AI is transforming how marketers approach data analysis, streamlining workflows and reducing friction. Continue reading.

Analysis 107

Analysis Marketing Analytics 107

Valasys

MARCH 18, 2025

Fitness is being revolutionized by modern science; new technology is also playing a huge role. These improvements are revolutionizing our approach to health and wellness. We are exercising and eating differently than ever before. Forget generic workouts. Modern fitness is all about you. It’s a personal plan based on what science and your own data reveal.

Class 40

Class Training Communities Forecasting 40

Bannerflow

MARCH 18, 2025

Digital Out-of-Home campaigns shouldnt be hard. In fact, DOOH campaigns are simple in their purpose to demand attention from the viewer, but how do you stand out from the crowd? And can you do it elegantly and without destroying your budget?

Demand 91

Demand Campaigns 91

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Bluetext

MARCH 18, 2025

Mergers and acquisitions (M&A) can be transformative moments for businesses, driving growth, market expansion, and increased efficiency. However, they also come with significant challenges, particularly in communication. Without a well-structured marketing strategy, M&As can lead to confusion, erode stakeholder trust, and disrupt brand continuity.

Digital Asset Management 32

Digital Asset Management Multi-Channel Thought Leadership Transparency 32

CMSWire

MARCH 18, 2025

The big topic at this year's Adobe Summit? AI agents. Adobe joins the game with its all-new Agent Orchestrator, Brand Concierge and more. Continue reading.

Branding 69

Branding Brand Identity 69

The Daily Egg

MARCH 18, 2025

Micro content isnt just a trend; its the backbone of a modern content strategy. Attention spans are constantly shrinking. The brands and creators that stand. The post How to Create Micro Content That Hooks Your Audience Instantly appeared first on The Daily Egg.

Content 59

Content Trends Branding Brand Identity 59