Zoominfo

JULY 29, 2018

In today’s highly digital, constantly-connected world, massive amounts of data are created and changed every second. In fact, 2.5 quintillion bytes of data are created each day. And, if that number wasn’t hard enough to wrap your head around, 90% of the data in the world was created in the last two years ( source ). This unparalleled access to data is typically seen as great news for marketers and businesses.

Zoominfo 154

Zoominfo Buyer Personas Mobile Marketing Contact Marketing 154

NuSpark Consulting

JULY 29, 2018

There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. The post How to Track Multiple Website Conversions with Google Ads. appeared first on NuSpark Marketing.

Conversion 100

Conversion Google Ads Marketing Websites 100

Spiralytics

JULY 29, 2018

We can’t blame you if you get too excited about the power of marketing automation. It’s indeed one of the best things technology has offered marketers and business owners today.

Marketing Automation 69

Marketing Automation Automation Campaigns Marketing 69

Leadspace

JULY 29, 2018

Intent data is arguably the newest and hottest B2B buzzword right now. Together with groundbreaking emerging technologies like Artificial Intelligence (AI) , intent data offers a fresh, exciting tool for B2B Sales and Marketing to identify their ideal audiences, and particularly to predict when the time is right to engage them. We’ve defined at length what exactly intent data is in a previous blog post , but just to summarize: Intent data is data gleaned from online activity which indicate

Intent Data 54

Intent Data Lead Ranking B2B Sales Intent 54

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

TaylorMadeIn KEW

JULY 29, 2018

There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK. On 10 th July, over 1,200 B2B marketers filled London’s Business Design Centre for a day of networking, discussion, debate and illuminating presentations across 10 industry streams. Speaking live at B2B Ignite on the B2B Guru Stage, I was delighted to see so many marketers crowding into the theatre for my session on the 3 Enduring Fallacies of B2B Marketing.

Video Marketing 48

Video Marketing B2B Television marketing Buzz 48

Brandfolder

JULY 29, 2018

A few weeks ago, the Brandfolder team attended [Digital Summit Denver]([link] a two-day digital marketing extravaganza with expert sessions across content marketing, analytics, brand strategy and more. Couldn’t make it.

Marketing & Strategy 40

Marketing & Strategy Analytics Marketing Marketing Strategy 40

B2B Marketing Directions

JULY 29, 2018

It's now clear that thought leadership content is having a major impact on B2B buying decisions. Several recent studies have confirmed that business buyers are consuming more thought leadership content , and that thought leadership affects decisions at every stage of the buying process. However, many of the same studies have also found that business buyers are becoming more selective about the thought leadership content they consume.

Thought Leadership 40

Thought Leadership Research B2B Thought Leadership Demand Generation Agencies 40

Integrated B2B

JULY 29, 2018

After many years of supporting companies with internal communications, I’ve seen a slew of changes in approaches and tools. Here’s my take on the current state of internal communications – and the possibilities for the way forward. Loosening the reins. Nowadays, the internet and intelligent, collaborative software, means that everyone within the company can write to everyone else.

Enterprise Management 58

Enterprise Management Lead Ranking Multi-Channel Work Management 58

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you're highly experienced, you probably do all three at once.). But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?".

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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