Biznology
OCTOBER 27, 2017
There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.
Marketing Insider Group
OCTOBER 27, 2017
For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption. You may already know the Strattens from previous books such as UnMarketing, The Book of Business Awesome/UnAwesome, UnSelling, and the marketing book with the greatest title in the […].
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Kapost
OCTOBER 27, 2017
Next year will be the 60th anniversary of NASA, and as I looked through the timeline of space exploration and discovery (because I’m a loud and proud science geek like. The post Content Lessons to Learn from the Space Program appeared first on Kapost Content Marketing Blog.
Vidyard
OCTOBER 27, 2017
“One of the ironies of a conference dedicated to all things digital and virtual is that the best ways to connect with people are surprisingly old-school.” – Ryan Holmes, CEO of Hootsuite. One hundred and fifty. A number conceived by the anthropologist, Robin Dunbar, who posited that the maximum number of people you can keep relations with is 150.
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Content Standard
OCTOBER 27, 2017
Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. It was a degree that my parents weren’t wild about me pursuing at the time, but over the years, I’ve found that much of the craft of writing actually has a deep-seated connection to marketing. Really, when you get down to it, the only difference between creative writing and content marketing is that for writers, the content is the product—brands
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
OCTOBER 27, 2017
Since widespread allegations that Harvey Weinstein committed serial sexual harassment and assault against dozens of women over decades in Hollywood, the legendary producer’s name has become radioactive. Weinstein fled to Europe, while actors and studios have made great efforts to disassociate themselves from him while condemning his behavior and promising to guard against any similar predatory behavior in the future.
Bound360
OCTOBER 27, 2017
Nick Bhasvar has spent over 10 years in B2B marketing, but few know that he spent his early career as an engineer. On the B2B Growth Podcast with Jonathan Green and James Carbary, Nick talks about the shift from product centricity to persona centricity and what it means for marketers. LISTEN TO EPISODE. Transcript. On October 2, 2017, Get Smart Content rebranded to Bound.
The ROI Guy
OCTOBER 27, 2017
ROI / business value justification is not getting the emphasis it should, and remains a challenge for most organizations. This a finding from over 1,000 surveyed as part of CSO insights annual Sales Enablement Optimization Report for 2017. According to the research, ROI / Business Value Justification Training and Enablement are in aggregate need of a major redesign and improvement for the majority of respondents (almost 60%).
Adobe Experience Cloud Blog
OCTOBER 27, 2017
You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling. You can get a strike by putting some “English” or “backspin” on the ball and arcing it in from the left or right. You can get a strike by bowling straight down the middle or you can “granny roll” it slowly down the middle.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
OCTOBER 27, 2017
Still feeling frustrated by your content marketing program? Trust me, you’re not alone. Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result , that’s a positive trend. 65% B2B marketers say they’re having more #contentmarketing success this year compared with last.
Lead Liaison
OCTOBER 27, 2017
Nonprofit organization, United Way , needed a better way to educate, interact with, and care for their online donors. A partnership between sales and marketing solution provider, Lead Liaison , and full-service digital fundraising platform , iDonate , made United Way’s vision a reality in a case study released this week. How the Integration Works. When a donation is made, data is collected via iDonate’s web form.
SnapApp
OCTOBER 27, 2017
One of the advantages of the SnapApp platform is how customizable every content experience can be. No two SnapApps ( interactive content expereinces ) need ever look quite alike — they can have different page sizes, layouts, color schemes, what have you. But at times, this customizability can feel a little unnecessary or even overwhelming. . What if you’re looking to create a whole collection of SnapApps with a similar look and feel?
chiefmartech
OCTOBER 27, 2017
The following is a guest post contributed by Jeremy Epstein , CEO of Never Stop Marketing , a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia-Facebook advertising scandal of 2017. .
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Influitive
OCTOBER 27, 2017
Businesses today are increasingly faced with a new reality. One where social proof trumps glossy case studies and image-rich company websites. One where what we say matters less and less—and what they say about us matters more and more. The burden of social proof, while generated “out there,” is very much the responsibility of the.
Hubspot
OCTOBER 27, 2017
First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, "We Analyzed 100 Million Headlines. Here’s What We Learned.". Yes -- I even borrowed the headline structure. But if you haven’t read Steve’s post, I suggest doing so immediately. It offers excellent insights and data points on not only headlines and their importance, but also, on content marketing and social media in general.
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