Tue.May 19, 2020

How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.

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How to adapt the sales process to the Coronavirus crisis


The world is going through a forced digital transformation. Companies have to adapt their sales process in record time to stay alive. That has impacted Rock Content and, especially, our customer base.

Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine


To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to run a customer satisfaction survey


If there is something all CMOs know about marketing, it’s that data is key for success. This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. But there is some information about the buyer personas that you can’t simply find in numbers.

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When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries.

How to Do Competitive Content Marketing Research for Healthcare Technology Companies

KoMarketing Associates

The healthcare technology space is fast-growing and über competitive. From medical technology and medical equipment technology to information technology, the applications are radically changing how consumers think about their health and how practitioners approach care delivery.

Q&A: Handling The New Normal With Your Marketing Messaging and Strategy


The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus.

How to Add a Personal Touch to Your Automated Sales Processes


Nurturing warm leads into hot leads takes time and persistence.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Key Risk Management Responses to the Coronavirus Pandemic


The pandemic has impacted every industry across the globe and the entirety of the business sector, sowing uncertainty and even fear among many business leaders who are struggling to maintain operational efficiency, stabilize their cash flow, and keep their employees on full-time.

Interactive Content ideas for each stage of the buyer’s journey


Content Marketing is a strategy with evident principles: through the production of relevant content, you can reach potential consumers, create positive relationships, and generate more conversions.

The Founder Interview Series #26: Payman Taei, Visme


A picture may have been worth a thousand words back in 1911 , but in the digital age, an image is arguably worth far more. Visual content grabs our attention online. It can convey a great deal of information—or evoke certain emotions—almost instantly.

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7 Reasons Webinars Are an Important Tool for Marketers, Freelancers, and Brands


Freelancers, like brands, are always looking for ways to diversify their income streams. Not only to remain relevant in an ever-changing modern age but to ensure their bottom line is healthy and flourishing.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

xiQ and Carbon Design Announce Strategic Partnership Around Personality-Based Engagement (PBE)


REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE.

What Is Product-Led Growth and How Can It Fuel Your SaaS Company

SmartBug Media

If you’ve searched for an explanation of product-led growth, you’ve probably run into overwhelming amounts of material that, frankly, overcomplicate an otherwise simple topic. In this post, we’re setting out to do something a little different.

Real Talk on Lead Conversions. What’s Missing?


You’ve more than likely been there. Staring down a nurture track/ funnel, confused on what to do next. Why aren’t leads engaging? What am I missing? There are two major truths to ROI in sales and marketing: It’s long and often arduous, feeling like a war of attrition and numbers.

SaaS Marketing Growth Hacks to Get You to the Top of the Market Fast

SmartBug Media

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. Fortunately, there are several levers you can pull within a SaaS business to achieve the growth rate you need to scale your business.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

xiQ and Carbon Design Announce Strategic Partnership Around Personality-Driven Engagement (PDE)


REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE.

Shopping for a New B2B Agency? Ask These Crucial Questions

BOP Design

Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS!

Why B2B Lead Generation is Dying and How Companies Can Pivot with Andre Yee of Triblio


Recently Triblio’s CEO, Andre Yee, appeared on Motion Agency’s podcast “ Tech Qualified.” The host, Tristan Pelligrino, and Andre discussed some of the major challenges in B2B marketing right now, especially when it comes to MQL quality and the traditional lead gen model.

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How To Improve Your B2B Drip Email Campaigns


Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Live Chat and Marketing Automation: A Perfect Concoction to Capture Qualified Data


By now, we’re all at least pretty familiar with the concept of marketing automation. It’s gaining more and more space as one of the most popular tactics in customer generation. Still, from the point of view of a small business owner, marketing automation can be a pretty challenging process.

Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market.

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How to Build Empathy Into Your Landing Pages During COVID-19


The spread of COVID-19 has changed the daily lives and habits of millions of people worldwide, and businesses across most industries are scrambling to adapt. Brick and mortar retailers, restaurants, and hotels—just to name a few impacted sectors—are hurting from a stretch of time without customers.

What is Spam? The Truth About Unsolicited and Cold Email


What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!