Tue.May 19, 2020

How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again. Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too. This means they’re in a position to create better content than anyone.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.


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How to adapt the sales process to the Coronavirus crisis


The world is going through a forced digital transformation. Companies have to adapt their sales process in record time to stay alive. That has impacted Rock Content and, especially, our customer base. After all, most of them don’t have a customer acquisition model based on Inbound Marketing to generate leads in volume or a well-trained Inside Sales team that can prospect, negotiate, and close deals online.

Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine


To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. Right now especially, with ever-changing plans and budgets, they’re grappling with the best way to do so, whether that’s through reallocating funds from canceled events, reducing their overall budget, or, as everyone has heard, pivoting (the marketing buzzword of 2020?) their campaign strategy to address their audience’s focus on remote work or virtual events.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Unlock the Power and Value of Upstream and Downstream Marketing

Measure Up Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing. Both are essential in motivating customers to adopt existing products & services.

More Trending

Q&A: Handling The New Normal With Your Marketing Messaging and Strategy


The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite the pandemic, people will remember that in a negative way.

How to Do Competitive Content Marketing Research for Healthcare Technology Companies

KoMarketing Associates

The healthcare technology space is fast-growing and über competitive. From medical technology and medical equipment technology to information technology, the applications are radically changing how consumers think about their health and how practitioners approach care delivery. Given the trend in healthcare toward a consumer-driven market, successful health systems have the right technology in their arsenal and are using it to their advantage. .

When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries. And no one is talking about bringing back in-person gatherings anytime soon.

How to Add a Personal Touch to Your Automated Sales Processes


Nurturing warm leads into hot leads takes time and persistence. To drive more sales, you may have tried sending out more email blasts, automating more of your follow-up process, or even doing more prospecting just to try and talk with more potential customers, but you probably experienced firsthand just how difficult it is to get results with these tactics.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

5 Key Risk Management Responses to the Coronavirus Pandemic


The pandemic has impacted every industry across the globe and the entirety of the business sector, sowing uncertainty and even fear among many business leaders who are struggling to maintain operational efficiency, stabilize their cash flow, and keep their employees on full-time. There is no denying that the COVID-19 pandemic will continue to affect businesses of all sizes for months and even years to come, however, those who act quickly can and will stay afloat in the long term.

Interactive Content ideas for each stage of the buyer?s journey


Content Marketing is a strategy with evident principles: through the production of relevant content, you can reach potential consumers, create positive relationships, and generate more conversions. Moreover, by using intelligent data and segmentation techniques, your company can attract the attention of Internet users, turn them into leads, and encourage qualified leads towards the bottom of the funnel.

How to Perform an SEO Competitor Analysis


Table of Contents. What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? Step One: Identify Your Competitors. Step Two: Analyze Competitor Keywords. Step Three: Read Their Content. Step Four: Analyze Their Social Media Presence. Step Five: Study Their Backlink Profile. + SEO Competitor Analysis: What Now? Conclusion.

What is Spam? The Truth About Unsolicited and Cold Email


What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What Is Product-Led Growth and How Can It Fuel Your SaaS Company

SmartBug Media

If you’ve searched for an explanation of product-led growth, you’ve probably run into overwhelming amounts of material that, frankly, overcomplicate an otherwise simple topic. In this post, we’re setting out to do something a little different. We want to show how this incredibly powerful concept can fuel your SaaS company. So, let’s quickly cover the basics, and then we’ll dive into some strategies that your organization can use to hit the ground running. What Is Product-Led Growth?

xiQ and Carbon Design Announce Strategic Partnership Around Personality-Based Engagement (PBE)


REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE.

SaaS Marketing Growth Hacks to Get You to the Top of the Market Fast

SmartBug Media

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. Fortunately, there are several levers you can pull within a SaaS business to achieve the growth rate you need to scale your business. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business.

Shopping for a New B2B Agency? Ask These Crucial Questions

BOP Design

Looking for a new B2B marketing agency to partner with can be both exciting and stressful. If you select an agency that understands your business and implements a winning lead generation strategy, then you have SUCCESS! However, if you choose an agency that doesn’t deliver, it may reflect poorly on you. In a time when B2B marketing budgets may be decreasing or under increasing scrutiny, it’s critical that you select the right agency the first time.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Founder Interview Series #26: Payman Taei, Visme


A picture may have been worth a thousand words back in 1911 , but in the digital age, an image is arguably worth far more. Visual content grabs our attention online. It can convey a great deal of information—or evoke certain emotions—almost instantly. It’s easier to “consume” than long blocks of text, particularly on mobile devices. And it’s highly sharable. But marketers face several obstacles to making optimal use of visual content.

How To Improve Your B2B Drip Email Campaigns


Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.

Real Talk on Lead Conversions. What’s Missing?


You’ve more than likely been there. Staring down a nurture track/ funnel, confused on what to do next. Why aren’t leads engaging? What am I missing? There are two major truths to ROI in sales and marketing: It’s long and often arduous, feeling like a war of attrition and numbers. You have to bring value, at the right time. The commonality here is timing- which is actually impossible to control, so, what do you?

xiQ and Carbon Design Announce Strategic Partnership Around Personality-Driven Engagement (PDE)


REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

4 Digital Trends Every Designer Should Know


Digital Design Trends to Know (for 2020 and Beyond). Digital design trends are always changing and developing. For a digital product agency and individual designers to remain successful, they need to stay on top of these developments, incorporating the latest trends into their own work. The following are specific examples of design trends worth paying attention to in 2020. Over the course of this year, they’re likely to play an increasingly important role in all areas of digital design.

Why B2B Lead Generation is Dying and How Companies Can Pivot with Andre Yee of Triblio


Recently Triblio’s CEO, Andre Yee, appeared on Motion Agency’s podcast “ Tech Qualified.” The host, Tristan Pelligrino, and Andre discussed some of the major challenges in B2B marketing right now, especially when it comes to MQL quality and the traditional lead gen model.

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Live Chat and Marketing Automation: A Perfect Concoction to Capture Qualified Data


By now, we’re all at least pretty familiar with the concept of marketing automation. It’s gaining more and more space as one of the most popular tactics in customer generation. Still, from the point of view of a small business owner, marketing automation can be a pretty challenging process. And this is especially true if you’re not sure where or how to start. The growth of marketing automation means that an estimated 49% of businesses now use some form of email automation. So, why not try?

Own The Market, Not Just The Marketing: What CMOs Talked About Last Week

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market. One is tactical, the other – well, it drives the company’s direction, product strategy and future success. Like I said, quite a difference.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.