Marketing Insider Group

MAY 19, 2020

One upon a time, user-generated content was the favorite buzzword in content marketing. Now, Employee-generated. content, or EGC, is hot again. Why? Because it’s super cost-effective to produce, it benefits employees, customers, and the business as a whole, and it can skyrocket sales and conversions like nothing else. Your employees know your company better than anyone else, and they probably know your customers pretty well too.

Intent 290

Intent Paid Search Agency Guidelines User-Generated Content 290

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a vari

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Ranking 299

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing. Both are essential in motivating customers to adopt existing products & services. Companies and marketers have invested heavily in becoming very proficient at downstream marketing – email marketing, SEO, landing pages, events, content an

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. Right now especially, with ever-changing plans and budgets, they’re grappling with the best way to do so, whether that’s through reallocating funds from canceled events, reducing their overall budget, or, as everyone has heard, pivoting (the marketing buzzword of 2020?

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. If your marketing messaging comes off as somewhat insensitive, or as a hard sell despite the pandemic, people will remember that in a negative way.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Adobe Experience Cloud Blog

MAY 19, 2020

Customer Experience is an integral part of every business right now. According to Forbes , 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. Most brands still rely on traditional methods to gauge customer experience (CX) and the challenges posed by them are manifold.

Customer Satisfaction 149

Customer Satisfaction Loyalty Thought Leadership Demographics 149

Unbounce

MAY 19, 2020

The spread of COVID-19 has changed the daily lives and habits of millions of people worldwide, and businesses across most industries are scrambling to adapt. Brick and mortar retailers, restaurants, and hotels—just to name a few impacted sectors—are hurting from a stretch of time without customers. Some could end up closing their doors for good. Other companies have seen a higher demand for their products and services.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

The Daily Egg

MAY 19, 2020

Choosing an online payroll service is both easier and more complicated than ever before. On the plus side, there is no shortage of options, which increases the likelihood of finding the perfect service for your business. Conversely, with so many services to compare, it’s not always easy to make a final decision. With our help, […]. The post Best Online Payroll Services appeared first on The Daily Egg.

Service 145

Service Best Practices Conversion Business 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

MAY 19, 2020

Searches for infographics are up exponentially. To take advantage of that growing interest, you first need a great idea. It doesn’t have to be hard. Follow one of these seven principles to give your infographic a solid foundation. Continue reading → The post 7 Ideas to Spark Great Infographics appeared first on Content Marketing Institute.

Search Marketing 139

Search Marketing Content Marketing Content Paid Search Agency 139

Biznology

MAY 19, 2020

The pandemic has impacted every industry across the globe and the entirety of the business sector, sowing uncertainty and even fear among many business leaders who are struggling to maintain operational efficiency, stabilize their cash flow, and keep their employees on full-time. There is no denying that the COVID-19 pandemic will continue to affect businesses of all sizes for months and even years to come, however, those who act quickly can and will stay afloat in the long term.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

xiQ

MAY 19, 2020

REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Combining xiQ’s industry-leading AI-powered PBE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the C

Design 118

Design Account Based Marketing Personalization Planning 118

ClearVoice

MAY 19, 2020

Freelancers, like brands, are always looking for ways to diversify their income streams. Not only to remain relevant in an ever-changing modern age but to ensure their bottom line is healthy and flourishing. In addition to investing in marketable skills that are helpful in the digital landscape and honing into your niche, it is also essential to have a pulse on the latest trends.

Webinar Metrics 111

Webinar Metrics Tools Branding Brand Identity 111

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xiQ

MAY 19, 2020

REDWOOD CITY, Calif., May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Combining xiQ’s industry-leading AI-powered PDE platform that provides DISC personality assessment providing insight on buyers mindsets and an end-to-end marketing and sales platform, with Carbon Design’s ability to create and build content that uses the

Design 118

Design Account Based Marketing Personalization Planning 118

BenchmarkONE

MAY 19, 2020

By now, we’re all at least pretty familiar with the concept of marketing automation. It’s gaining more and more space as one of the most popular tactics in customer generation. Still, from the point of view of a small business owner, marketing automation can be a pretty challenging process. And this is especially true if you’re not sure where or how to start.

Marketing Automation Services 110

Marketing Automation Services Sales Qualified Leads High Quality Lead Marketing Automation 110

Ontraport

MAY 19, 2020

Nurturing warm leads into hot leads takes time and persistence. To drive more sales, you may have tried sending out more email blasts, automating more of your follow-up process, or even doing more prospecting just to try and talk with more potential customers, but you probably experienced firsthand just how difficult it is to get results with these tactics.

Sales Management 105

Sales Management Top of Funnel Process Automation 105

Belkins

MAY 19, 2020

Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits. E-commerce becomes a strong, influential form of economic activity for the business sector, and emails are the best channel of communication between a business and its audienc

Email Campaigns 105

Email Campaigns Campaigns Top of Funnel B2B 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. Fortunately, there are several levers you can pull within a SaaS business to achieve the growth rate you need to scale your business. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

The Daily Egg

MAY 19, 2020

The post 15 Top Live Chat Software Solutions Reviewed appeared first on The Daily Egg.

Software 145

Software 145

EveryoneSocial

MAY 19, 2020

If you are in marketing, then you probably have not been able to escape the term “empathy” especially as of late. Well known marketers and industry leaders are talking about it more and the increased need for brand empathy. While traditional marketing practices are still worth pursuing, the demands from audiences have shifted. Naturally, this means more work for your organization to make an emotional connection instead of just pushing or the immediate sale.

Branding 101

Branding Brand Identity Buyer Personas Paid Search Agency 101

Convert

MAY 19, 2020

Every eCommerce platform benefits when their site is getting plenty of visits, and that is great. But what matters most is that those visits become conversions. After all, those are the ones that will impact your bottom line! Now, there’s no magic method to turn visitors directly into buyers all at once. There is, however, a way.

eCommerce 98

eCommerce Conversion Effectiveness Video Marketing 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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seo.co

MAY 19, 2020

Table of Contents. + What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? + Step One: Identify Your Competitors. + Step Two: Analyze Competitor Keywords. + Step Three: Read Their Content. + Step Four: Analyze Their Social Media Presence. + Step Five: Study Their Backlink Profile. + SEO Competitor Analysis: What Now? + Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Hubspot

MAY 19, 2020

Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I've been meaning to read more, and signed up for an online workout class (that I'm likely to skip). All from my phone, and all with just a few clicks. The purchase process for each was personal, quick, and easy — something I've come to expect from all my service providers.

Account Based Marketing 93

Account Based Marketing ABM Buy Enterprise Management 93

PureB2B

MAY 19, 2020

You’ve more than likely been there. Staring down a nurture track/ funnel, confused on what to do next. Why aren’t leads engaging? What am I missing? There are two major truths to ROI in sales and marketing: It’s long and often arduous, feeling like a war of attrition and numbers. You have to bring value, at the right time. The commonality here is timing- which is actually impossible to control, so, what do you?

Lead Ranking 76

Lead Ranking Lead Scoring Ideal Customer Profiles Conversion 76

Sharpspring

MAY 19, 2020

Digital Design Trends to Know (for 2020 and Beyond). Digital design trends are always changing and developing. For a digital product agency and individual designers to remain successful, they need to stay on top of these developments, incorporating the latest trends into their own work. The following are specific examples of design trends worth paying attention to in 2020.

Design 81

Design Trends Landing Pages Opt-in 81

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content4Demand

MAY 19, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Experts on Scaling ABM. We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Heinz Marketing

MAY 19, 2020

By Matt Heinz , President & Founder of Heinz Marketing. There’s an enormous difference between merely running the marketing at your organization and having responsibility for the addressable market. One is tactical, the other – well, it drives the company’s direction, product strategy and future success. Like I said, quite a difference. And although historically the head of marketing has been called the Chief Marketing Officers in most B2B organizations, there’s a growing shift to keeping t

Planning 74

Planning Work Management CMO Marketing & Strategy 74

Hubspot

MAY 19, 2020

There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. ABM has been top of mind for several years, but the many businesses (SMBs in particular) have yet to implement any formal ABM strategy. Why? Because companies get stuck. Of all the steps involved with starting an ABM strategy, the one that usually stops people in their tracks is picking the best target accounts.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78