Mon.Apr 19, 2021

Unifying sales and marketing teams through content

Seismic

When I look out my window, it’s evident that spring has sprung in the Bay Area. For many, spring signals a time of renewal. This year, in particular, feels like a year for renewal. At the same time, there are constants we count on to be true every spring.

The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing.

Insiders

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The Open Sauce Podcast

Tomorrow People

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production. It’s good to talk. Acquia wanted to create a podcast to engage and capture the attention of their audience.

5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

3 Ways to Combat Zoom Fatigue

Biznology

Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no knock on Zoom, or online meeting software in general, which has proven to be remarkably effective during the pandemic.

More Trending

How to Drive Organic Clicks and Leads From Your Instagram Channel

Content Marketing Institute

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site.

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B2B Email Marketing: What Content to Include

BOP Design

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails. Newsletters. Transactional Emails (Welcome, Thank you, Confirmation).

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Can AI Match Humans in Emotional Content Marketing?

DivvyHQ

Can AI equal human-generated marketing content? Well, not yet. The "machines" are still "learning". But they've come a long way, and in this post, Brock Stechman digs in to some of the latest developments and tech that may hit the mainstream in the coming years.

Advanced ABM Lookalikes; Uncover the Priorities within your ICP…

Inbox Insight

59.5% of senior B2B marketers currently identify and prioritize market opportunities through analyzing their customer database and matching it to their ideal customer profiles (ICP).

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Schedule Facebook Posts: A Quick and Easy Guide

Hootsuite

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is! When you schedule Facebook posts, managing a social media content calendar becomes far more efficient.

Review Topic Clusters as Local Business Content Strategy

Moz

Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters

5 Secrets to Perfecting Your Lead to Revenue Model

Televerde

The goal of every business is the same: to generate leads and increase revenue. A lead to revenue model helps to ensure you’re building revenue through customer lifecycle marketing.

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5 Marketing Strategies You Should Adopt in 2021

Benchmark Email

We’ve covered email marketing trends for 2021, but that’s just one piece of the marketing strategy puzzle. It’s never a bad idea to have a firm grasp on the bigger picture by tapping into various marketing trends that are likely to dominate in the months to come.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to avoid automatic clicks and opens from skewing your metrics

ConvertKit

No matter how much we plan and analyze, there will always be things outside of our control. When it comes to email deliverability, avoiding automatic clicks is sometimes the hardest pitfall to avoid. Nevertheless, there are ways to stand up to security systems and work around the (almost) impossible.

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How Humanscale pivoted from in-office to the WFH furniture market

ClickZ

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space.

10 Social Media Statistics That Will Blow Your Mind

Spiralytics

Empower your business through social networks. Here are ten interesting social media statistics that will blow your mind. The post 10 Social Media Statistics That Will Blow Your Mind appeared first on Spiralytics Inc. Social Media social media social media marketing statistics

Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know

Hubspot

Hulu gave us " The Handmaid's Tale ," then gave us " Little Fires Everywhere." So, personally, I don't need another reason to love the streaming platform. But if I had a small business, I would have just gotten one.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to A/B Test Your CTAs to Find The Right Formula (Case Studies Included)

Mailmunch

Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [ MarketingCharts ]. Personalized CTAs convert more visitors than untargeted CTAs by 42% [ DSim ].

3 ways Tagging empowers brands to scale their customer responsiveness

Sprout Social

There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice.

Driving Enterprise Software Adoption: Four Steps to an Effective DAM Software Adoption Plan

Brandfolder

__Getting widespread adoption of software is notoriously difficult, especially at enterprise-size organizations. It also happens to be one of the primary drivers of ROI, making effective implementation, onboarding and user

WordPress Proposes Blocking Google’s FLoC via @sejournal, @martinibuster

Search Engine Journal

Google's FLoC came under more pressure as WordPress discussed a proposal to block it as a security threat The post WordPress Proposes Blocking Google’s FLoC appeared first on Search Engine Journal. News WordPress

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Are You Equipped to Manage Your First-Party Customer Data?

QuickPivot

There’s an important change coming in how businesses gather and utilize customer data.

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Google Page Experience Algorithm Update Launching in Mid-June via @sejournal, @MattGSouthern

Search Engine Journal

Google is pushing back the launch of its Page Experience algorithm update, which will see the Core Web Vitals become ranking signals, to mid-June. The post Google Page Experience Algorithm Update Launching in Mid-June appeared first on Search Engine Journal. News SEO

5 Sales Onboarding Tips for a Virtual Workplace

Vidyard

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole.

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Google: 2 Reasons Why Content Gets Removed From Search Results via @sejournal, @MattGSouthern

Search Engine Journal

Google’s Search Liaison, Danny Sullivan, explains the two reasons why content gets removed from search results. The post Google: 2 Reasons Why Content Gets Removed From Search Results appeared first on Search Engine Journal. News SEO

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.