Sat.Jun 16, 2018

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

Act-On

Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.

B2B Reads: The Cost of Free, Making Excuses, and Marketing Sauerkraut

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. When Sales and Marketing Aren’t Aligned, Both Suffer. Marketing and sales departments often set their strategies and goals separately from each other. This shouldn’t be the case!

Cost 46