Fri.Apr 12, 2019

Is Anyone Actually Seeing Your Marketing Emails?

Ontraport

With seed tests, you can track how often and how quickly your emails are getting delivered to different mailbox providers. The post Is Anyone Actually Seeing Your Marketing Emails? appeared first on The ONTRAPORT Blog. Email Marketing

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How to Use the 4 Most Helpful Reports in Google Analytics

Content Marketing Institute

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data.

What the C-Suite Wants to Know About Marketing

Reachforce

When it comes to marketing reporting and marketing metrics, there are a few things you need to keep in mind. First of all, it's important to understand just how essential marketing reporting is.

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Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The InsightSquared Community for Customers

InsightSquared

Working with our users every day on the Services team, I know that customers of InsightSquared possess a wealth of knowledge about everything related to sales and marketing analytics.

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An Email Marketing Game Changer: Gmail Predictive Unsubscribe

Sharpspring

Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.

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The 100 Email Marketing Statistics You Need to Know

Atomic Reach

For many, digital marketing trends can feel like “a flavour of the week” event. Every few months a new medium of reaching audiences seems to take hold.

5 Ways Content Can Boost Customer Loyalty

Content4Demand

It’s not uncommon to focus much more energy on lead-gen than on customer retention, but that means we may be leaving opportunities on the table, both in terms of sales dollars and the chance to build stronger relationships with the customers who already know us. .

7 of the Best Blogging Platforms for 2019

Hubspot

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Key to Creating GIFs That Explode Your Content

Cortex

I’ll just get this out of the way quickly- according to the creator of the GIF, it’s pronounced with a soft g (like jiffy) not a hard g (like great). GIF Business Implementation of Content Intelligence

3 Questions With Rachel Barnes

Blue Flame Thinking

Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the thing Rachel, our SEO and web marketing analytics specialist, finds most rewarding about her profession.

3 Ways Marketers Can Avoid a Communication Breakdown With Designers

Modern B2B Marketing

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand.

Corporate Responsibility in the Age of Content and Social Media

Contently

Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it?

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Leadfeeder Secures €3.1 Million To Turn Website Visitors Into Leads

Valasys

Helsinki-based startup Leadfeeder has secured €3.1 million in Series A funding round which was led by Endeit Capital along with the participation of Finland’s Vendep Capital and Superhero Capital.

The 11 Best Marketing Automation Software Tools in 2019

Hubspot

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.

5 Marketing Agencies That Are Killing the Social Media Game

Hatchbuck

Can you remember the marketing and advertising world before social media? What was once a private club for teenagers has exploded into a worldwide phenomenon where “Instagram” and “Facebook” have bizarrely transformed into verbs, and humans are tweeting rather than talking and pinning rather than creating collages from old magazine scraps. An on-going survey by Social Media Examiner found that almost 90 percent of marketers believe that social media has increased exposure to their businesses.

A/B Testing Chatbots: How to Start (and Why You Must)

Convert

“Hey there ?? I’m a Bottybot! How can I help you?” ” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will start “talking” to you.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Keep Calm in an Email Crisis: The Litmus Live Attendee Email Mistake

Litmus

When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up? As we’ve written about before when our live Twitter feed email imploded , email mistakes are not a matter of “if” but “when.”

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How Intent Data Unlocks the True Potential of Email Personalization

Aberdeen

Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization is the one capability that’s most important to the future of their work. 53% of marketers say personalized communications with customers results in moderate to significant revenue gains.

Why Marketers are Moving from DIY to DIFM

ClickDimensions

Not too long ago, from home improvement and craft projects to income tax preparation and even cough syrup, the do-it-yourself movement was seemingly everywhere. Over time, however, the enthusiasm for DIY began to fade.

The Power of Productivity: Free Up Relationship Managers’ Time to Drive Customer Engagement

Seismic

What does Sales Enablement mean for Bankers? Banks are one of the biggest buyers of IT on the planet, having long made massive investments to maintain and upgrade their legacy systems.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Influence of Event Marketing

Brickfish

Influencers are an extension of your brand. At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. Daddario.

Why You Should Say “F#ck Content Marketing”

Content Science Review

Admit it: If you’re the CMO or the CEO of your company, you’ve probably thought of saying, “F#ck content marketing!” once or twice yourself. Article

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The Plain-English Guide to Data Deduplication

Hubspot

Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work. It's typically a ton of data.

Stop Frustrating Your Customers: Treat Them Like You Know Them

Evergage

There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize the journey doesn’t end there.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Ultimate List of Marketing Quotes for Digital Inspiration

Hubspot

"Success is making those who believed in you look brilliant.". This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance.

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How to Create Engaging Content for Technical or "Boring" Industries

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. So, you’ve been hired as the in-house talent for a company specializing in dental mouthguards or a brand known for its award-winning supply chain software. Congrats on the gig! However, if you’re already experiencing night sweats wondering how you’re going to write day in and day out about the world’s most technical or boring industry , I promise you, it will be OK.

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How to Build the Case for a CDP in Your Retail Organization

QuickPivot

Interest in CDPs continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren’t keeping pace with trends in customer engagement, including customers that are demanding a seamless experience across channels.