Fri.Apr 12, 2019

Is Anyone Actually Seeing Your Marketing Emails?


With seed tests, you can track how often and how quickly your emails are getting delivered to different mailbox providers. The post Is Anyone Actually Seeing Your Marketing Emails? appeared first on The ONTRAPORT Blog. Email Marketing

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How to Use the 4 Most Helpful Reports in Google Analytics

Content Marketing Institute

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data.

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Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience.

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Corporate Responsibility in the Age of Content and Social Media


Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it?

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Rise of a New Type of Brand: The Outlier


A good brand offers a relevant promise and a credible point of difference, its “reason for being.”. What is emerging today however, is a form of branding that focuses so much on being different that this distinction often becomes the main focal point, instead of the promise or benefit. This is happening in politics where new candidates (i.e. outliers”) strongly emphasize their stance as a unique alternative to established rivals.

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More Trending

3 Ways Marketers Can Avoid a Communication Breakdown With Designers


Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand.

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5 Ways Content Can Boost Customer Loyalty


It’s not uncommon to focus much more energy on lead-gen than on customer retention, but that means we may be leaving opportunities on the table, both in terms of sales dollars and the chance to build stronger relationships with the customers who already know us. .

How to Keep Calm in an Email Crisis: The Litmus Live Attendee Email Mistake


When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up? As we’ve written about before when our live Twitter feed email imploded , email mistakes are not a matter of “if” but “when.”

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How do Technographics Drive B2B Marketing and Sales Intelligence?


The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. As a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming the new need of the hour.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 of the Best Blogging Platforms for 2019


As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit.

A/B Testing Chatbots: How to Start (and Why You Must)


“Hey there ?? I’m a Bottybot! How can I help you?” ” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will start “talking” to you.

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The Ultimate List of Marketing Quotes for Digital Inspiration


"Success is making those who believed in you look brilliant.". This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance.

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3 Questions With Rachel Barnes

Blue Flame Thinking

Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the thing Rachel, our SEO and web marketing analytics specialist, finds most rewarding about her profession.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The 11 Best Marketing Automation Software Tools in 2019


A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.

5 Marketing Agencies That Are Killing the Social Media Game


Can you remember the marketing and advertising world before social media? What was once a private club for teenagers has exploded into a worldwide phenomenon where “Instagram” and “Facebook” have bizarrely transformed into verbs, and humans are tweeting rather than talking and pinning rather than creating collages from old magazine scraps. An on-going survey by Social Media Examiner found that almost 90 percent of marketers believe that social media has increased exposure to their businesses.

Data-Driven Content Marketing: Which Stories Should Your Brand Tell?

Content Standard

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals.

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Stop Frustrating Your Customers: Treat Them Like You Know Them


There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize the journey doesn’t end there.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Plain-English Guide to Data Deduplication


Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work. It's typically a ton of data.

How the Halo Effect Drives Better Demand Generation Results

B2B Lead Blog

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because we are often judged by the company we keep.”

The Power of Productivity: Free Up Relationship Managers’ Time to Drive Customer Engagement


What does Sales Enablement mean for Bankers? Banks are one of the biggest buyers of IT on the planet, having long made massive investments to maintain and upgrade their legacy systems.

Leadfeeder Secures €3.1 Million To Turn Website Visitors Into Leads


Helsinki-based startup Leadfeeder has secured €3.1 million in Series A funding round which was led by Endeit Capital along with the participation of Finland’s Vendep Capital and Superhero Capital.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Influence of Event Marketing


Influencers are an extension of your brand. At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. Daddario.

How Intent Data Unlocks the True Potential of Email Personalization


Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization is the one capability that’s most important to the future of their work. 53% of marketers say personalized communications with customers results in moderate to significant revenue gains.

How To Multiply Lead Percentage By Improving Social Engagement


Too many people underestimate the power of social media for lead generation. It’s right in front of them, but they don’t see it.

Why You Should Say “F#ck Content Marketing”

Content Science Review

Admit it: If you’re the CMO or the CEO of your company, you’ve probably thought of saying, “F#ck content marketing!” once or twice yourself. Article

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!