Fri.Apr 12, 2019

Is Anyone Actually Seeing Your Marketing Emails?


With seed tests, you can track how often and how quickly your emails are getting delivered to different mailbox providers. The post Is Anyone Actually Seeing Your Marketing Emails? appeared first on The ONTRAPORT Blog. Email Marketing

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How to Use the 4 Most Helpful Reports in Google Analytics

Content Marketing Institute

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data.

What the C-Suite Wants to Know About Marketing


When it comes to marketing reporting and marketing metrics, there are a few things you need to keep in mind. First of all, it's important to understand just how essential marketing reporting is.

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Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Corporate Responsibility in the Age of Content and Social Media


Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it?

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More Trending

An Email Marketing Game Changer: Gmail Predictive Unsubscribe


Have you noticed all the changes to Gmail over the past year? Google has been busy upgrading the Gmail app with a visual redesign and other helpful features, such as a confidential mode and smart replies. But one new feature is raising concern with email marketers: predictive unsubscribe.

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The Rise of a New Type of Brand: The Outlier


A good brand offers a relevant promise and a credible point of difference, its “reason for being.”. What is emerging today however, is a form of branding that focuses so much on being different that this distinction often becomes the main focal point, instead of the promise or benefit. This is happening in politics where new candidates (i.e. outliers”) strongly emphasize their stance as a unique alternative to established rivals.

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3 Ways Marketers Can Avoid a Communication Breakdown With Designers

Modern B2B Marketing

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand.

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5 Ways Content Can Boost Customer Loyalty


It’s not uncommon to focus much more energy on lead-gen than on customer retention, but that means we may be leaving opportunities on the table, both in terms of sales dollars and the chance to build stronger relationships with the customers who already know us. .

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Keep Calm in an Email Crisis: The Litmus Live Attendee Email Mistake


When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up? As we’ve written about before when our live Twitter feed email imploded , email mistakes are not a matter of “if” but “when.”

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How do Technographics Drive B2B Marketing and Sales Intelligence?


The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. As a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming the new need of the hour.

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A/B Testing Chatbots: How to Start (and Why You Must)


“Hey there ?? I’m a Bottybot! How can I help you?” ” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will start “talking” to you.

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7 of the Best Blogging Platforms for 2019


As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

3 Questions With Rachel Barnes

Blue Flame Thinking

Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the thing Rachel, our SEO and web marketing analytics specialist, finds most rewarding about her profession.

The 11 Best Marketing Automation Software Tools in 2019


A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.

5 Marketing Agencies That Are Killing the Social Media Game


Can you remember the marketing and advertising world before social media? What was once a private club for teenagers has exploded into a worldwide phenomenon where “Instagram” and “Facebook” have bizarrely transformed into verbs, and humans are tweeting rather than talking and pinning rather than creating collages from old magazine scraps. An on-going survey by Social Media Examiner found that almost 90 percent of marketers believe that social media has increased exposure to their businesses.

The Ultimate List of Marketing Quotes for Digital Inspiration


"Success is making those who believed in you look brilliant.". This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Key to Creating GIFs That Explode Your Content


I’ll just get this out of the way quickly- according to the creator of the GIF, it’s pronounced with a soft g (like jiffy) not a hard g (like great). GIF Business Implementation of Content Intelligence

How the Halo Effect Drives Better Demand Generation Results

B2B Lead Blog

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because we are often judged by the company we keep.”

Stop Frustrating Your Customers: Treat Them Like You Know Them


There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize the journey doesn’t end there.

The Plain-English Guide to Data Deduplication


Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work. It's typically a ton of data.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Data-Driven Content Marketing: Which Stories Should Your Brand Tell?

Content Standard

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals.

7 Reasons Why You Should Be Sending Staggered Emails


Whether you’re a B2B or B2C email marketer, your goals are virtually the same. You want to improve engagement, spread brand awareness, and drive sales through email. But how do you achieve these goals? This is where the two types of marketing begin to converge.

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The Power of Productivity: Free Up Relationship Managers’ Time to Drive Customer Engagement


What does Sales Enablement mean for Bankers? Banks are one of the biggest buyers of IT on the planet, having long made massive investments to maintain and upgrade their legacy systems.

Leadfeeder Secures €3.1 Million To Turn Website Visitors Into Leads


Helsinki-based startup Leadfeeder has secured €3.1 million in Series A funding round which was led by Endeit Capital along with the participation of Finland’s Vendep Capital and Superhero Capital.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.