Fri.Apr 12, 2019

Is Anyone Actually Seeing Your Marketing Emails?


With seed tests, you can track how often and how quickly your emails are getting delivered to different mailbox providers. The post Is Anyone Actually Seeing Your Marketing Emails? appeared first on The ONTRAPORT Blog. Email Marketing

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How to Use the 4 Most Helpful Reports in Google Analytics

Content Marketing Institute

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data.

What the C-Suite Wants to Know About Marketing


When it comes to marketing reporting and marketing metrics, there are a few things you need to keep in mind. First of all, it's important to understand just how essential marketing reporting is.

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Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

When it comes to company roadmaps for marketing , part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Corporate Responsibility in the Age of Content and Social Media


Trust is more valuable than ever. Our relationship to information has been fundamentally altered by the rise of grifters, scammers, and fake news. That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it?

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More Trending

The Rise of a New Type of Brand: The Outlier


A good brand offers a relevant promise and a credible point of difference, its “reason for being.”. What is emerging today however, is a form of branding that focuses so much on being different that this distinction often becomes the main focal point, instead of the promise or benefit. This is happening in politics where new candidates (i.e. outliers”) strongly emphasize their stance as a unique alternative to established rivals.

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How do Technographics Drive B2B Marketing and Sales Intelligence?


The pressure is still mounting on B2B Marketing teams to stop being just another cost centre and turn into a core performance driven function. As a result of this, sophisticated data sets and custom Marketing and Sales intelligence is becoming the new need of the hour.

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5 Ways Content Can Boost Customer Loyalty


It’s not uncommon to focus much more energy on lead-gen than on customer retention, but that means we may be leaving opportunities on the table, both in terms of sales dollars and the chance to build stronger relationships with the customers who already know us. .

The 100 Email Marketing Statistics You Need to Know

Atomic Reach

For many, digital marketing trends can feel like “a flavour of the week” event. Every few months a new medium of reaching audiences seems to take hold.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Keep Calm in an Email Crisis: The Litmus Live Attendee Email Mistake


When you sign up for an email conference, you probably expect your confirmation email to be nothing but perfect. So guess what email we messed up? As we’ve written about before when our live Twitter feed email imploded , email mistakes are not a matter of “if” but “when.”

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Data-Driven Content Marketing: Which Stories Should Your Brand Tell?

Content Standard

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals.

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3 Ways Marketers Can Avoid a Communication Breakdown With Designers

Modern B2B Marketing

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand.

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3 Questions With Rachel Barnes

Blue Flame Thinking

Collaborating with clients on their digital marketing strategies, especially on ideas that may be outside of the box, is the thing Rachel, our SEO and web marketing analytics specialist, finds most rewarding about her profession.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How the Halo Effect Drives Better Demand Generation Results

B2B Lead Blog

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because we are often judged by the company we keep.”

7 of the Best Blogging Platforms for 2019


As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit.

The Key to Creating GIFs That Explode Your Content


I’ll just get this out of the way quickly- according to the creator of the GIF, it’s pronounced with a soft g (like jiffy) not a hard g (like great). GIF Business Implementation of Content Intelligence

A/B Testing Chatbots: How to Start (and Why You Must)


“Hey there ?? I’m a Bottybot! How can I help you?” ” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will start “talking” to you.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Why Marketers are Moving from DIY to DIFM


Not too long ago, from home improvement and craft projects to income tax preparation and even cough syrup, the do-it-yourself movement was seemingly everywhere. Over time, however, the enthusiasm for DIY began to fade.

The Power of Productivity: Free Up Relationship Managers’ Time to Drive Customer Engagement


What does Sales Enablement mean for Bankers? Banks are one of the biggest buyers of IT on the planet, having long made massive investments to maintain and upgrade their legacy systems.

7 Reasons Why You Should Be Sending Staggered Emails


Whether you’re a B2B or B2C email marketer, your goals are virtually the same. You want to improve engagement, spread brand awareness, and drive sales through email. But how do you achieve these goals? This is where the two types of marketing begin to converge.

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Stop Frustrating Your Customers: Treat Them Like You Know Them


There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize the journey doesn’t end there.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

The 11 Best Marketing Automation Software Tools in 2019


A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.

The Influence of Event Marketing


Influencers are an extension of your brand. At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. Daddario.

Leadfeeder Secures €3.1 Million To Turn Website Visitors Into Leads


Helsinki-based startup Leadfeeder has secured €3.1 million in Series A funding round which was led by Endeit Capital along with the participation of Finland’s Vendep Capital and Superhero Capital.

How Intent Data Unlocks the True Potential of Email Personalization


Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization is the one capability that’s most important to the future of their work. 53% of marketers say personalized communications with customers results in moderate to significant revenue gains.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

The Ultimate List of Marketing Quotes for Digital Inspiration


"Success is making those who believed in you look brilliant.". This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance.

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How To Multiply Lead Percentage By Improving Social Engagement


Too many people underestimate the power of social media for lead generation. It’s right in front of them, but they don’t see it.

Why You Should Say “F#ck Content Marketing”

Content Science Review

Admit it: If you’re the CMO or the CEO of your company, you’ve probably thought of saying, “F#ck content marketing!” once or twice yourself. Article

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