Wed.Jul 17, 2019

The Future of Content Marketing Management Software

DivvyHQ

Years from now, as a marketer, what would you want your content marketing software stack to look like? Would it be a set of integrated, best-in-breed tools, or a single platform that does everything? Would it even be called a content marketing platform?

5 Account Based Marketing Metrics You Should Track

Only B2B

The account based marketing metrics focuses only on key accounts unlike the traditional metrics that focuses heavily on an individual lead’s activity. The accounts are more likely to drive huge. The post 5 Account Based Marketing Metrics You Should Track appeared first on ONLY B2B. blogs

A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Every business—small, medium, or large—should have a social strategy , and every strategy should be backed by a social media budget. Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product.

5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Developing Content for Account-Based Marketing: 5 Tips for Success

Reachforce

How essential is content for your account-based marketing strategy? On one end, we have 78 percent of B2B marketers reporting better marketing success when using higher-quality content. account based marketing

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3 Personalization Pro Tips for Savvy Insurance Marketers

Act-On

Insurers have a ton of useful data at their fingertips. Here’s how to convert that data into personalized marketing campaigns (and increased revenue). Financial Services Industry Marketing Automation

Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

LeadCrunch

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers.

A Single, Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience

Modern Marketing

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua.

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Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

LeadCrunch

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Building Your Brand of Gold

Fusion Marketing Partners

There is a lot of conversation circulating about building your personal brand. If you take a look online, you might […]. Guest Expert Contributor

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Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. .

3 Fixes for Your Engagement Measurement Mistakes

Content Marketing Institute

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute. Company News

The Ultimate Guide to Email Accessibility: Making Emails for Everyone

Litmus

The world is growing, changing, and aging, and the world’s email subscribers are coming along for the ride. More people are accessing email on a wider variety of devices and types of connections than ever before.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How To Generate Sales Leads For Your Business

Only B2B

Tips That Are Handy And Worth As a marketer, probably one of your most discussed topics is how to generate sales leads for your business. Given the fact that sales. The post How To Generate Sales Leads For Your Business appeared first on ONLY B2B. blogs

5 Tips for Leveraging Your Most Powerful Marketing Tool: Your Employees!

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Whether you’re selling hang gliders in Hawaii or lead generation services in Georgia, marketing is everyone’s job—and we mean everyone.

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When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner.

How to Leverage Your B2B Website Design to Grow Sales

BOP Design

If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. Unfortunately, many sales professionals drastically underestimate their company’s digital presence and the power of its ability to generate revenue.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Reddit Ads vs. Quora Ads – The $2.500 Experiment

Bannersnack

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […]. Advertising Social Media

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Part I - Picking the Brains of a Venture Capitalist: Recognizing Market Trends, Good People, and Great Ideas

Marketing Envy

In the 1990s, the Internet bubble was expanding, prompting a wave of tech startups in Israel and globally that continued well after it burst.

26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Sharpspring

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000.

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How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Modern B2B Marketing

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Directive Agency

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software.

Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Will it be simple or complicated? How do I find out if I can connect my system? Am I asking the right questions?

What Does the ePrivacy Regulation Mean for Your Google Analytics?

Convert

Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out.

QuanticMind Pushes Granular Marketing Optimization and Exposes Decision Engine

QuanticMind

San Mateo, Calif.–(Newswire)–QuanticMind –(Newswire)–QuanticMind announced its Summer 2019 product release today, giving performance marketers new levels of visibility into how technology solutions actually make optimization decisions. In an era of artificial intelligence, oversimplification, and black boxes, QuanticMind breaks open a window into the decision engine that powers international advertisers at scale.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy