Wed.Jul 17, 2019

The Future of Content Marketing Management Software

DivvyHQ

Years from now, as a marketer, what would you want your content marketing software stack to look like? Would it be a set of integrated, best-in-breed tools, or a single platform that does everything? Would it even be called a content marketing platform?

5 Account Based Marketing Metrics You Should Track

Only B2B

The account based marketing metrics focuses only on key accounts unlike the traditional metrics that focuses heavily on an individual lead’s activity. The accounts are more likely to drive huge. The post 5 Account Based Marketing Metrics You Should Track appeared first on ONLY B2B. blogs

A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Every business—small, medium, or large—should have a social strategy , and every strategy should be backed by a social media budget. Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product.

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5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Developing Content for Account-Based Marketing: 5 Tips for Success

Reachforce

How essential is content for your account-based marketing strategy? On one end, we have 78 percent of B2B marketers reporting better marketing success when using higher-quality content. account based marketing

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Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process.

A Single, Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience

Modern Marketing

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua.

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3 Fixes for Your Engagement Measurement Mistakes

Content Marketing Institute

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute. Company News

Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

LeadCrunch

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More

SEMrush

Our digest is here to help you keep track of all the new stuff that keeps happening at Google. Keep reading to learn about SERP tests and updates, changes in Google Ads, Google tool updates, more data in the GSC API, and a new video series that will be useful to all. Industry News

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Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. .

Building Your Brand of Gold

Fusion Marketing Partners

There is a lot of conversation circulating about building your personal brand. If you take a look online, you might […]. Guest Expert Contributor

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How To Generate Sales Leads For Your Business

Only B2B

Tips That Are Handy And Worth As a marketer, probably one of your most discussed topics is how to generate sales leads for your business. Given the fact that sales. The post How To Generate Sales Leads For Your Business appeared first on ONLY B2B. blogs

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Marketo

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates.

The Ultimate Guide to Email Accessibility: Making Emails for Everyone

Litmus

The world is growing, changing, and aging, and the world’s email subscribers are coming along for the ride. More people are accessing email on a wider variety of devices and types of connections than ever before.

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26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Sharpspring

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000.

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Reddit Ads vs. Quora Ads – The $2.500 Experiment

Bannersnack

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […]. Advertising Social Media

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Tips for Leveraging Your Most Powerful Marketing Tool: Your Employees!

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. Whether you’re selling hang gliders in Hawaii or lead generation services in Georgia, marketing is everyone’s job—and we mean everyone.

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When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner.

How to Leverage Your B2B Website Design to Grow Sales

BOP Design

If you aren’t using your B2B website to increase your firm’s revenue, you are missing out on a huge opportunity. Unfortunately, many sales professionals drastically underestimate their company’s digital presence and the power of its ability to generate revenue.

Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

LeadCrunch

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Seven Strategies Women Can Use to Navigate the Glass Cliff [Infographic]

Hubspot

Women have been talking about the glass ceiling for years. but have you heard about the glass cliff? This phenomenon describes how women who do finally shatter the proverbial glass ceiling are promoted or appointed during times of company strife -- when risk of failure is greatest.

What diversity, equity & inclusion looks like at Sprout Social

Sprout Social

Values are an important part of any company’s culture. But having clearly stated values is only part of the equation. Values are meaningless unless they’re consistently enacted, reflected upon and evolved. Leading diversity, equity and inclusion (DEI) isn’t just my day job, it’s my way of being.

Part I - Picking the Brains of a Venture Capitalist: Recognizing Market Trends, Good People, and Great Ideas

Marketing Envy

In the 1990s, the Internet bubble was expanding, prompting a wave of tech startups in Israel and globally that continued well after it burst.

Creating a Common Thread to Connect With Your Audience

SocialBakers

“(Content) that they can actually buy into that then is related to your brand, I think that's where the future of content marketing is heading

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Directive Agency

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software.

Why Word of Mouth is More Important for B2B than for B2C

DemandBase

The best way to grow ANY company if for your customers to do that growing for you, and the most reliable way to make that happen is for your customers to tell your story to others. Your customers can become volunteer marketers. They can become your most effective sales force. But you need to give them a story to tell. You need a Talk Trigger: a strategic, operational differentiator designed to create customer conversations.

Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Will it be simple or complicated? How do I find out if I can connect my system? Am I asking the right questions?