Wed.Jul 17, 2019

The Future of Content Marketing Management Software

DivvyHQ

Years from now, as a marketer, what would you want your content marketing software stack to look like? Would it be a set of integrated, best-in-breed tools, or a single platform that does everything? Would it even be called a content marketing platform? In 2019, content marketing software isn’t what you would call “novel”, but it’s becoming something that more and more companies use, with the market expected to hit $9.59 billion by 2023.

5 Account Based Marketing Metrics You Should Track

Only B2B

The account based marketing metrics focuses only on key accounts unlike the traditional metrics that focuses heavily on an individual lead’s activity. The accounts are more likely to drive huge. The post 5 Account Based Marketing Metrics You Should Track appeared first on ONLY B2B. blogs

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A Social Media Budget Breakdown for Every Size of Business

Hootsuite

Every business—small, medium, or large—should have a social strategy , and every strategy should be backed by a social media budget. Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget.

Focus Your Board on Your MVC: Most Valuable Customer

InsightSquared

It’s a saying you hear a lot: Your most important customer is the one you already have. Yet, it bears repeating for two reasons. One, it’s true: it costs less to keep an existing customer than it does to acquire a new one. Two, it’s so easy to forget. . So, maybe you need more than platitudes to keep your sales team, your executive team and your board focused on your most valuable customers. You may need data, especially when communicating with your board.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

5 Ways to Make the Most of Your Demand Generation Efforts

Marketing Insider Group

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]. The post 5 Ways to Make the Most of Your Demand Generation Efforts appeared first on Marketing Insider Group. Demand Generation

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Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases. This is followed by user reviews (35 percent) and third-party/analyst reports (32 percent).

Learn: The Difference Between Meh & WOW in B2B Artificial Intelligence

LeadCrunch

You’ve been in B2B for a hot minute. You know this story. . The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. It’s going to be that thing that finally lifts conversion rates over the industry average of 1-3%. So we’ve thrown all these new things at our campaigns, hoping they will be the fix. And things – maybe – marginally improve. .

How To Generate Sales Leads For Your Business

Only B2B

Tips That Are Handy And Worth As a marketer, probably one of your most discussed topics is how to generate sales leads for your business. Given the fact that sales. The post How To Generate Sales Leads For Your Business appeared first on ONLY B2B. blogs

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Building Your Brand of Gold

Fusion Marketing Partners

There is a lot of conversation circulating about building your personal brand. If you take a look online, you might […]. Guest Expert Contributor

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Reddit Ads vs. Quora Ads – The $2.500 Experiment

Bannersnack

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services. From what we’ve noticed, Reddit and Quora are […]. Advertising Social Media

How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy

Marketo

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts.

3 Fixes for Your Engagement Measurement Mistakes

Content Marketing Institute

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your Engagement Measurement Mistakes appeared first on Content Marketing Institute. Company News

When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner. A business rebrand means overhauling the entire brand you’ve created.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

QuanticMind Pushes Granular Marketing Optimization and Exposes Decision Engine

QuanticMind

San Mateo, Calif.–(Newswire)–QuanticMind –(Newswire)–QuanticMind announced its Summer 2019 product release today, giving performance marketers new levels of visibility into how technology solutions actually make optimization decisions. In an era of artificial intelligence, oversimplification, and black boxes, QuanticMind breaks open a window into the decision engine that powers international advertisers at scale.

26 Tips to Avoid the Spam Folder, Lower Bounce Rate, and Improve Engagement

Sharpspring

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Of course, you have to know what you’re doing. (Or Or hire someone else who does.). But whether you’re an expert email marketer, or an entrepreneur looking for a sales boost, a few free tips never hurt.

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The Ultimate Guide to Email Accessibility: Making Emails for Everyone

Litmus

The world is growing, changing, and aging, and the world’s email subscribers are coming along for the ride. More people are accessing email on a wider variety of devices and types of connections than ever before. And email subscribers themselves are more diverse than at any other point in email’s 47-year history. But what does all of this change mean for email marketers? .

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Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Directive Agency

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10 percent; however, conversions are flat. What do you do? This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their demos. That’s when we shifted our focus to conversion optimization. Blog posts earned the most traffic, so we felt this was a smart place to start.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Google News Digest: Data Studio Update, New Targeting Options in Ads, and More

SEMrush

Our digest is here to help you keep track of all the new stuff that keeps happening at Google. Keep reading to learn about SERP tests and updates, changes in Google Ads, Google tool updates, more data in the GSC API, and a new video series that will be useful to all. Industry News

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Paid Amplification Can Enhance Your Content Marketing Reach

Circle Studio

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. The internet is becoming increasingly crowded with content, and users are getting more demanding and have shorter attention spans.

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Part I - Picking the Brains of a Venture Capitalist: Recognizing Market Trends, Good People, and Great Ideas

Marketing Envy

In the 1990s, the Internet bubble was expanding, prompting a wave of tech startups in Israel and globally that continued well after it burst. These startups brought new energy and ingenuity to the venture capitalist (VC) scene, with investors facing a glut of eager startups that needed to be assessed, understood, and guided through their lifecycle. We’re familiar with the startup perspective, but not necessarily with the VC point of view.

Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Will it be simple or complicated? How do I find out if I can connect my system? Am I asking the right questions? We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

What Does the ePrivacy Regulation Mean for Your Google Analytics?

Convert

Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous to the point where we tend to overlook the settings of our Google Analytics account when privacy regulations roll out. But the GDPR was a substantial nudge for testers to scrutinize their Google Analytics data storage and. Privacy

What diversity, equity & inclusion looks like at Sprout Social

Sprout Social

Values are an important part of any company’s culture. But having clearly stated values is only part of the equation. Values are meaningless unless they’re consistently enacted, reflected upon and evolved. Leading diversity, equity and inclusion (DEI) isn’t just my day job, it’s my way of being. And I’m fortunate at Sprout Social to work with a team of senior leaders, individual contributors and C-suite executives who feel the same way about applying our DEI work, in the office and beyond.

Why Word of Mouth is More Important for B2B than for B2C

DemandBase

The best way to grow ANY company if for your customers to do that growing for you, and the most reliable way to make that happen is for your customers to tell your story to others. Your customers can become volunteer marketers. They can become your most effective sales force. But you need to give them a story to tell. You need a Talk Trigger: a strategic, operational differentiator designed to create customer conversations.

5 Ways to Stay Productive While Working From Home

EverString

Working. The post 5 Ways to Stay Productive While Working From Home appeared first on EverString. Marketing Sales Effectiveness

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

7 B2B Content Marketing Tips You Should Start Using Today

Only B2B

In the past few years the role of B2B content marketing in brand as well as product promotions has grown tenfold. This marketing strategy has helped a lot of businesses. The post 7 B2B Content Marketing Tips You Should Start Using Today appeared first on ONLY B2B. blogs

8 Instagram Content Ideas For B2B

Albacross

Most businesses and brands have found success with Instagram. According to Statista , around 60 percent of Instagram users (that is above 600 million people) find and discover more products on Instagram. Having a good idea now and then is not enough, every day you have to come up with something new and keep your audience engaged.

Creating a Common Thread to Connect With Your Audience

SocialBakers

“(Content) that they can actually buy into that then is related to your brand, I think that's where the future of content marketing is heading.”. Social Media News engage events marketing social media marketing