Sun.Oct 24, 2021

Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

chiefmartech

First, welcome to the freshly updated chiefmartec.com site — or, if you’re reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. What’s that thing they say about the shoemaker’s children?

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Deep Link Ratio: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

What is deep link ratio, and can it affect your organic search rankings in Google? See what the experts say. The post Deep Link Ratio: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

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Link Insertions: How to Guide + Best Practices for Link Insertions

seo.co

For the longest time, SEO was all about on-page optimization for keywords, phrases, titles, and tags. However, as the internet expands, user interest evolves and relevance and authority become more important.

Is Co-Citation A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

Is co-citation actually used by Google as a factor in its search ranking algorithm? Let's have a look at why some believe it is. The post Is Co-Citation A Google Ranking Factor? appeared first on Search Engine Journal.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Current B2B Content Marketing Challenges to Beat

Marketing Interactions

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten many of these issues.

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Meet nDash writer Colleen Paulson

nDash

We’ve had some truly exciting writers join nDash recently, so we launched a new feature to introduce them to our audience! Colleen Paulson is a freelance business writer who joined nDash this month and is ready to tackle your projects.

Three Keys To More Successful Thought Leadership Marketing In 2022

B2B Marketing Directions

(If you've decided to add thought leadership marketing in 2022, or if you need to improve your thought leadership program next year, the time to start planning is now. This post describes three steps B2B marketers can take to elevate their thought leadership efforts in 2022.)