Wed.Mar 06, 2019

The Ecstasy and Agony of Account-Based: Q&A with Eric Wittlake

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Some of the B2B industry’s best and most relevant account-based marketing (ABM)T research and insights are coming out of TOPO , and Eric Wittlake in particular.

Personalization Defined: What is Personalization?


One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover.

How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen.

Report: 68% of Marketers Struggle to Evaluate the Effectiveness of Digital Media Spend

KoMarketing Associates

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why You Need to Share Your Brand’s Story

Marketing Insider Group

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself.

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Modern Marketing Blog Influencer Series: 3 Ways to Make Your B2B Emails Stand Out in 2019

Modern Marketing

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

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Content Marketing Trends & Examples: March Roundup


Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Of course, your greatest challenge might be the lack of time you have to devote to keeping up on the news.

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Content Marketing Institute

Sixty-eighty percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.

What is BIMI and why should email marketers care?


Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Power of Color (and How to Use it)


When it comes to design and branding, color was long disregarded as mere aesthetics. The primary focus being which colors would make a design look good.

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Ecommerce SEO: What to do when items go out of stock


For ecommerce clients, managing product listings can be a challenge from an SEO standpoint. Products often move in and out of stock, and no company wants to regularly delete pages. Not only does that create a terrible user experience, but it would be detrimental to ecommerce SEO.

The Beginner’s Guide to Referral Marketing


Businessman and businesswoman working together discussing business strategy at office desk. How do you convince someone to buy a product? There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal.

Strategic Prospecting Begins with a Clear Communication About What Makes the Best Prospect


Identifying and nurturing prospects is the most important and resource-intensive activity for any B2B Sales and Marketing organization. And most of us are terrible at it. We know this. And we’ve tried to fix the problem.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Producing dynamic travel display ads with a CMP


Dynamic travel display campaigns are a must for the savvy travel marketer. In this blog, we explain how a creative management platform (CMP) makes using dynamic content simple by: Making it easy to add a data feed. Combining rich media and data feeds. Automating complex processes.

choozlechat: Scaling company culture with Emma Bindbeutel


Kate Marshall, Marketing & Communications Manager, Choozle: Culture building is huge right now, and lots of companies have competitive offerings. How do you hire and maintain top talent in an up-and-coming tech hub like Denver?

5 TL;DRs for Awesome Sales Battlecards


This post was written by Lauren Kersanske , Senior Marketing Manager at Crayon. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more.

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Chatbots and the Conversational Marketing Experience


When a user lands on your webpage, you typically have fifteen seconds to spark their interest before they click on something that has more successfully caught their eye.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Voice Marketing: How to Really “Talk” to Consumers


By the end of 2020, 50% of all internet searches will be voice-based. In the meantime, 1 in 3 American consumers will be using smart speakers regularly with the help of Amazon Alexa, Google Assistant, Microsoft’s Cortana, and Apple’s Siri.

3 Next-Level Landing Page Best Practices for 2019

Modern B2B Marketing

Landing pages are Marketing 101—or at least they should be. Top-notch marketers must know how to build compelling landing pages specially designed to convince customers to engage and convert. They need to understand the importance of grabbing readers’ attention with catchy headlines, making text easier to consume with short paragraphs and bullet points, and using striking images that create emotional connections. (Of

The Ultimate Cheat Sheet for Mastering Mobile Marketing


As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population.

New York Stock Exchange: Social Media Expert Shares Insider Tips


Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now


Yesterday, Contently , a content marketing software company that connects freelance creators with enterprise brands, tweeted a letter from their CEO that won over the freelance community just as fast as the issue they were addressing sparked backlash against them.

Improve Your Engagement, Improve Your Deliverability: 3 Strategies for Inbox Success


Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder.

Marketing Solution Partnership Between Reactful And 6sense


A strategic AI-driven partnership between Reactful and 6sense combines intelligent AI-driven web personalization with Account Based Orchestration. This marketing solution partnership will allow for real-time improvement on digital marketer interaction and communication with targeted website visitors.

The 6 Most Important Tidbits from Litmus’ 2019 State of Email Report


Did you read Litmus’ full annual State of Email report? It’s 56 pages of pure email marketing gold, but we know that time doesn’t grow on trees for agency owners and marketers. Which is why we’ve put together this handy summary for you. Think of it as the abridged version of the Litmus’ State of Email report for 2019 for busy professionals: you’ll still get most of the meat, without having to read through every page (but we recommend that you DO at some point!).

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.