Wed.Mar 06, 2019

The Ecstasy and Agony of Account-Based: Q&A with Eric Wittlake

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Some of the B2B industry’s best and most relevant account-based marketing (ABM)T research and insights are coming out of TOPO , and Eric Wittlake in particular.

Personalization Defined: What is Personalization?


One year for my birthday, one of my closest friends gave me a very special notebook. Not only is a notebook a good gift for me in general, but it was also in my favorite color (red) with a lyric from one of my favorite songs (Arctic Monkeys’ “Fluorescent Adolescent”) on the cover.

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How a Blog Writing Subscription Service Can Help You Reach and Convert More Customers

Marketing Insider Group

We all want to see more traffic to our website, better search engine rankings, and increased conversions. But we don’t always have the time or the budget to make it happen.

Report: 68% of Marketers Struggle to Evaluate the Effectiveness of Digital Media Spend

KoMarketing Associates

Despite creating custom key performance indicators (KPI), new research suggests that marketers are still struggling to measure the overall effectiveness of their digital marketing tactics.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why You Need to Share Your Brand’s Story

Marketing Insider Group

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself.

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Top 15 Online Marketing Tips and Tricks for Small Businesses


The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget.

Content Marketing Trends & Examples: March Roundup


Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Of course, your greatest challenge might be the lack of time you have to devote to keeping up on the news.

What is BIMI and why should email marketers care?


Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened.

Email 101

Tech Content Marketers Talk Content Creation Challenges, Tools, and Trends [New Research]

Content Marketing Institute

Sixty-eighty percent of tech content marketers named creating content that appeals to multiple roles as their top challenge. Find out what else they had to say in Technology Content Marketing 2019: Benchmarks, Budgets, and Trends.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Strategic Prospecting Begins with a Clear Communication About What Makes the Best Prospect


Identifying and nurturing prospects is the most important and resource-intensive activity for any B2B Sales and Marketing organization. And most of us are terrible at it. We know this. And we’ve tried to fix the problem.

The Power of Color (and How to Use it)


When it comes to design and branding, color was long disregarded as mere aesthetics. The primary focus being which colors would make a design look good.

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The Ultimate Cheat Sheet for Mastering Mobile Marketing


As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population.

5 TL;DRs for Awesome Sales Battlecards


This post was written by Lauren Kersanske , Senior Marketing Manager at Crayon. Prior to Crayon, she was the Senior Demand Generation Manager at Cybereason, where she built and led digital strategy across the team including campaigns, lead nurturing, conversion optimization, ABM, and more.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now


Yesterday, Contently , a content marketing software company that connects freelance creators with enterprise brands, tweeted a letter from their CEO that won over the freelance community just as fast as the issue they were addressing sparked backlash against them.

Chatbots and the Conversational Marketing Experience


When a user lands on your webpage, you typically have fifteen seconds to spark their interest before they click on something that has more successfully caught their eye.

How Your National Brand Can Shine in a Localized Marketing Strategy

Content Standard

When your brand is national, you have scope: You can create unavoidable, unforgettable campaigns which get seeded into every market in the land, creating a consistent and strong brand voice that’s instantly recognizable.

Brand Safety in the era of Slow Content Policing on Social Platforms


With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Today’s cluttered social environments have provided anything but solace for consumers and marketers alike.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

choozlechat: Scaling company culture with Emma Bindbeutel


Kate Marshall, Marketing & Communications Manager, Choozle: Culture building is huge right now, and lots of companies have competitive offerings. How do you hire and maintain top talent in an up-and-coming tech hub like Denver?

Getting Started With Adobe Creative Cloud


In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software.

New York Stock Exchange: Social Media Expert Shares Insider Tips


Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Marketing Solution Partnership Between Reactful And 6sense


A strategic AI-driven partnership between Reactful and 6sense combines intelligent AI-driven web personalization with Account Based Orchestration. This marketing solution partnership will allow for real-time improvement on digital marketer interaction and communication with targeted website visitors.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Is Your Media Working? New Tool Reveals the Truth


As an advertiser, you may be considering whether to bring media planning and buying in-house or to outsource to external advertising agencies. Regardless your agency setup, you need to answer two fundamental questions about your advertising media investments: Where is your money going? Is it working?

February Product Round-Up


February was a month of celebrations and awards, from Tom Brady winning his sixth Super Bowl to Lady Gaga winning her first Academy Award (she probably should've won an award for her acceptance speech alone).

Producing dynamic travel display ads with a CMP


Dynamic travel display campaigns are a must for the savvy travel marketer. In this blog, we explain how a creative management platform (CMP) makes using dynamic content simple by: Making it easy to add a data feed. Combining rich media and data feeds. Automating complex processes.

Marcela DeVivo: Gryffin


Marcela Di Vivo is a digital marketing analyst and speaker for SEMrush. An industry veteran with nearly 20 years of digital marketing experience, she travels the world speaking about SEO, data driven marketing strategies, OMNI channel optimization, and the evolution of digital.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!