Zoominfo

APRIL 14, 2025

Sales teams today are under immense pressure to move fast, stay focused, and make every deal count. Thats why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Whether youre qualifying a cold lead or trying to get a deal over the finish line, Copilot now delivers AI-powered insights that lead to: Timely Strategy and Execution More Opportunities Spotted Reduced Risk Data-Driven Decision-Making Fueled by ZoomInfo’s Go-To-Market Intelligence Platfo

Zoominfo 130

Zoominfo Sales Qualified Leads Sales Cycle CRM 130

Martech

APRIL 14, 2025

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.

Resource Management 81

Resource Management Marketing AI Paid Search Agency Work Management 81

Navigate the Channel

APRIL 14, 2025

Social media is driving transformative change across industries. However, in the building products industry, its potential often remains untapped. For manufacturers, marketers, and distributors, social media offers a powerful platform to showcase products, engage with customers, and ultimately, drive sales. This blog explores how building product businesses can leverage social media to achieve their sales goals.

Social Media 65

Social Media Ad Building Product Media 65

Martech

APRIL 14, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are marketers really replicating some of the most popular martech applications for a fraction of the cost using AI? And what can SaaS martech vendors do about it?

Marketing AI 73

Marketing AI Budget Programs Cost Tools 73

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

seo.co

APRIL 14, 2025

You already know the basics of traditional SEO. You optimize your website for keywords, fine-tune your meta descriptions, build backlinks , and cross your fingers that Google ranks your content somewhere near the top. But guess what? The search landscape isnt what it used to be. People arent just searching on Google anymore. Theyre using YouTube to find how-to videos.

Optimization 69

Optimization SEO Peer-to-peer Amazon 69

Martech

APRIL 14, 2025

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Either way, when my dishwasher stopped working last month, I began the search for a replacement. I came across various options, including Wi-Fi-connected models, smart models with AI features and traditional dishwashers.

Planning 71

Planning Customer Satisfaction Lead Ranking Trust Marketing 71

FunnelEnvy

APRIL 14, 2025

The top of the funnel (TOFU) sets the foundation for successful B2B lead generation. Its where potential customers first engage with your brand, making it a crucial stage in shaping lead quality. A strong TOFU strategy attracts the right audience, educates them, and primes them for deeper engagement. Without a well-optimized TOFU, businesses risk wasting marketing budgets on unqualified leads, experiencing higher churn rates, and missing out on valuable opportunities to nurture prospects into lo

Top of Funnel 64

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 64

Stevens & Tate

APRIL 14, 2025

In an increasingly competitive marketplace, businesses must refine their brand positioning to stand out without undergoing a costly and time-intensive rebrand. Effective brand positioning ensures that customers understand and resonate with your brands unique value. This article explores strategies to strengthen brand positioning through customer insights, competitive differentiation, and messaging consistency.

Differentiation 52

Differentiation Positioning Branding Brand Identity 52

Trade Press Services

APRIL 14, 2025

Its a fact: artificial intelligence (AI) is transforming the way businesses approach marketing. While the need to incorporate AI into marketing is a necessity, this transformation is met with uncertainty or even resistance by many teams. The root of this discomfort often stems from a fear that artificial intelligence will eliminate the need for human workers or creativity.

Marketing AI 61

Marketing AI Allocation Work Management Advertising Agencies 61

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

US Data Corporation

APRIL 14, 2025

As we step into Spring 2025, the marketing landscape is evolving rapidlyand the brands that stay agile are the ones pulling ahead. With shifting audiences, emerging platforms, and changing consumer expectations, the game isnt just about what youre doingits about how fast you can pivot. This season, authenticity, personalization, and creative risk-taking are in, while rigid tactics and overused gimmicks are losing steam.

Trends 52

Trends Storytelling Tactics Creativity 52

Marketri

APRIL 14, 2025

For decades, referrals have driven a large share of the growth for accounting firms. But with your buyer behavior changing, the Internet eliminating geographic barriers, and competition heating up, a passive approach to growth is fraught with risk. If you lead a growth-minded accounting firm, its important to understand why you can no longer count on word-of-mouthand how strategic marketing can generate a more predictable pipeline of leads that turn into clients.

B2B Thought Leadership 62

B2B Thought Leadership Digital Asset Management Ideal Customer Profiles Word of Mouth 62

SWZD

APRIL 14, 2025

In todays complex B2B tech landscape, building trust with decision-makers is critical to closing deals. This blog explores how IT and business buyers evaluate solutions, the role of credible content in the decision stage, and strategies vendors can use to support confident, data-driven purchase decisions.

Ad Building 62

Ad Building Vendors Purchase Paid Search Agency 62

ClickDimensions

APRIL 14, 2025

So, youve decided on the content of your next email campaign. Youve written, edited, rewritten, deleted, started again, tried Chat GPT, suffered from imposter syndrome for a while, and finally crafted THE perfect email. The next step is to ensure that perfect message reaches all your intended recipients at the right time, on the right day AND that your email is read with interest and acted up with considered haste.

Deliverability 59

Deliverability Data Hygiene CAN-SPAM Phishing 59

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Salesforce Marketing Cloud

APRIL 14, 2025

Think about your favorite neighborhood coffee shop or that fantastic hair salon you cant stop recommending. How’d you find them? More than likely, a friends raving recommendation brought you. Thats the beauty of word-of-mouth marketing , making satisfied customers your best advocates. Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program.

Creativity 56

Creativity Marketing AI Business Word of Mouth 56

Inbox Insight

APRIL 14, 2025

B2B demand generation leaders face genuine challenges today. Quality leads are harder to find while dealing with data privacy concerns, budget constraints, and complex buyer journeys. Yet opportunity exists within this complexityintent data has become a powerful advantage for those who know how to use it effectively. Intent data shows you what prospects are doing before they enter your funnel, allowing for precise targeting, better budget use, and improved sales alignment.

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

The Daily Egg

APRIL 14, 2025

Hidden keywords used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a. The post Hidden Keywords Are Back (and Still a Terrible Idea) appeared first on The Daily Egg.

Keywords 105

Keywords SEO Content 105

Ahrefs

APRIL 14, 2025

But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability or, at best, a long game with no guarantees. Because heres the uncomfortable truth: LLMs dont reward firsts.

Best Practices 98

Best Practices SEO Marketing 98

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

The Daily Egg

APRIL 14, 2025

Customer value optimization (CVO) turns traffic into profit. Its not about getting more clicks its about getting more from every customer. CVO turns casual. The post How To Measure and Improve Customer Value Optimization appeared first on The Daily Egg.

Optimization 105

Optimization Traffic Marketing 105

Valasys

APRIL 14, 2025

Utilizing data for business analytics is an essential process to gain a competitive edge over others and crunch more numbers. However, without the use of innovative tools, this process seems to be too difficult. Imagine running through hundreds and thousands of spreadsheets to find a suitable pattern for your next campaign. Not only would it be too exhausting to do so, but it would also be highly unproductive, especially in a fast-paced working environment where there are many other things to fo

Marketing AI 40

Marketing AI Allocation Forecasting Amazon 40

Thinkers360

APRIL 14, 2025

Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Privacy for 2025. Congratulations to all our influencers on Privacy who participated! Top 50 Global Thought Leaders and Influencers on Privacy 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Privacy 52

Privacy B2B Thought Leadership Thought Leadership Lead Scoring 52

Valasys

APRIL 14, 2025

Selecting the correct online business platform stands as an essential business decision. Website builders are quick and affordable selection options, but companies requiring tailored flexibility and scalability should choose custom software. Your decision should depend on which method matches your targets alongside your budget availability. What Are Website Builders?

Budget Programs 40

Budget Programs Work Management Marketing Management Software 40

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Roketto

APRIL 14, 2025

The word "strategy" in the context is marketing is becoming a bit overused. Boring, even. It's tossed around in boardrooms and blog posts, often confused with tactics, tricks, or even just vague intentions. No wonder it's lost some of its sparkle.

Positioning 83

Positioning Marketing & Strategy Marketing Strategy Intent 83

Valasys

APRIL 14, 2025

Many traders have sought alternatives to traditional stock and commodity trading, discovering new ways to access financial markets. One such option that has become increasingly popular is contract-for-difference trading. Contract-based trading allows individuals to speculate on the price movements of a range of assets, including stocks, indices, and commodities, without owning the underlying asset.

Pricing 40

Pricing Price Barriers Marketing & Strategy 40

Roketto

APRIL 14, 2025

AI is supposed to be a game-changer for organizations and businesses in basically every industry. The fact that 56% of businesses are already neck-deep in AI workflows is clear proof that something' is working. That's the pitch, anyway. It's wrapped in promises of increased efficiency, reduced overhead, smarter decisions, and a sleek, futuristic edge.

Cost 83

Cost Efficiency Organization Business 83

Marketing Insider Group

APRIL 14, 2025

Search engine optimization (SEO) plays a huge role in driving traffic to your blog, but many bloggers overlook one of the simplest ways to improve rankingsinternal linking. A study by Backlinko found that pages with strong internal linking tend to rank higher in search results. Why? Because internal links help search engines understand your content and make it easier for readers to navigate your site.

SEO 165

SEO Blogger Keywords Deep Linking 165

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Single Grain

APRIL 14, 2025

In the world of Account-Based Marketing (ABM), the landing page is where potential conversions live or die. While personalized LinkedIn ads can drive impressive click-through rates, without equally personalized landing pages, those valuable clicks often fail to convert into meaningful business opportunities. Creating high-converting 1-1 landing pages for LinkedIn ABM campaigns represents the critical bridge between engagement and conversion.

Landing Pages 52

Landing Pages Account Based Marketing ABM Linkedin 52

Salesforce Marketing Cloud

APRIL 14, 2025

Clear communication is a fundamental skill that helps us connect, collaborate, and avoid misunderstandings. This is just as true when interacting with AI, where a well-defined framework for our instructions, known as prompts ,can significantly impact the usefulness and accuracy of responses. But crafting great prompts isnt always straightforward. How do we ensure AI understands and responds effectively?

Effectiveness 67

Effectiveness Ad Building Lead Ranking User-Generated Content 67

New North

APRIL 14, 2025

“We’ve reached 500 leads this quarter!” That statement might have once impressed your leadership team, but if you’re running Account Based Marketing (ABM) programs, those numbers mean almost nothing. Account-based marketing fundamentally changes how we measure marketing success , yet too many teams still cling to outdated metrics that fail to capture real business impact.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking Stats 52