ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. 93 percent of online experiences begin with a search. ( Junto ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SendX

SEPTEMBER 4, 2020

Saying Thank You matters a lot whether you say it to your boss, your colleagues, your clients, or your friends, it’s a gesture of gratitude. A Thank You page is known as the page where subscribers are allowed to get redirected immediately after they buy a service or product from you. Some other Thank You pages or pop-ups are also found upon submitting information in an opt-in form, subscribing to the newsletter, or downloading a free product.

Landing Pages 195

Landing Pages Opt-in Top of Funnel Advertising Funnels 195

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Content Marketing Institute

SEPTEMBER 4, 2020

This week, Robert Rose asks if brands should be more controversial and chats with CMI founder Joe Pulizzi about whether Google should replace universities. Continue reading → The post Should Your Brand Enter Controversial Conversations? [The Weekly Wrap] appeared first on Content Marketing Institute.

Conversion 123

Conversion Brand Identity Branding Google 123

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ATAK Interactive

SEPTEMBER 4, 2020

As more and more B2B buyers expect and value personalization, account-based marketing (ABM) has captured the attention of B2B companies looking for real, sustainable business growth with a more targeted approach to selling to companies and prospects. The process aligns your marketing and sales teams from the get-go, promoting long-term business growth, delighting customers, and boosting revenue.

Account Based Marketing 97

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Top of Funnel 97

SmartBug Media

SEPTEMBER 4, 2020

There’s no question that most industries have been affected by the ongoing COVID-19 pandemic. Similar to industries such as tourism and hospitality , senior living communities have been hit especially hard, and unfortunately, the challenging year isn’t over yet. As the economy slowly claws its way back and marketers begin planning for the rest of 2020 and beyond, it’s more important than ever to reassess your marketing plan and focus on where you can make a big impact.

Inbound Marketing 93

Inbound Marketing Buyer Personas Planning Webinar Metrics 93

Forrester B2B

SEPTEMBER 4, 2020

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM). In particular, I have been investigating findings from EMEA, which we will be sharing at our upcoming Summit EMEA, as well as identifying global […].

Account Based Marketing 89

Account Based Marketing Forrester ABM Studies 89

Convert

SEPTEMBER 4, 2020

Privacy laws are limiting the collection of data. When running a business, you need certain data points to steer the ship in the right direction. Collecting these data points used to be a matter of just grabbing all of it and later figuring out what you actually need. Today this is quite different due to privacy regulations, which you have undoubtedly heard of.

Analytics 83

Analytics Banners Privacy Allocation 83

Golden Spiral

SEPTEMBER 4, 2020

Don't let anyone fool you. Editing is hard work. Editing also runs against the grain of what Seth Godin calls shipping. Many podcasts experts will tell you that editing keeps your audio in your computer only. It leads to procrastination. It promotes a second-guess mentality. Instead, editing is the powerful professional process whether you've produced zero episodes or are baking the cake to celebrate your 250th.

Promotion 77

Promotion Ads Process Leads 77

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Optinmonster

SEPTEMBER 4, 2020

Do you want to use Customer.io for email and SMS marketing, but you’re not sure how to grow your list? A Customer.io popup might be just the tool you need. That’s because one of the biggest problems marketers face isn’t how to craft the right message. It’s figuring out how to get that message to the right people. Using a targeted popup campaign can help grow your contact list with the kinds of leads you’re looking for.

SMS 81

SMS Trigger Marketing API Intent 81

PureB2B

SEPTEMBER 4, 2020

You’ve done the job- built up a solid marketable database and an awesome nurture with great content and scoring. The MQL’s are FINALLY flowing. This is a story we’ve all heard before and you probably know the ending- sales leadership is still unhappy with the results. For whatever reason, the MQLs you spent time, money, and effort on developing are not converting to the ever-elusive, yet so desired pipeline.

Lead Ranking 68

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 68

Litmus

SEPTEMBER 4, 2020

Our Litmus Live conferences are well-loved in the email community. They’re not your typical boring, buttoned-up event. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. But the real magic comes from the genuine camaraderie among email experts and peers. We laugh, we cry, we learn.

Communities 65

Communities Peer-to-peer Conference Network Marketing 65

PureB2B

SEPTEMBER 4, 2020

You’ve done the job- built up a solid marketable database and an awesome nurture with great content and scoring. The MQLs are FINALLY flowing. This is a story we’ve all heard before and you probably know the ending- sales leadership is still unhappy with the results. For whatever reason, the MQLs you spent time, money, and effort on developing are not converting to the ever-elusive, yet so desired pipeline.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Forrester B2B

SEPTEMBER 4, 2020

As a committed data geek, I have been in my happy place for the last six weeks poring over the results of our most recent global study of account-based marketing (ABM). In particular, I have been investigating findings from EMEA, which we will be sharing at our upcoming Summit EMEA, as well as identifying global […].

Account Based Marketing 52

Account Based Marketing Forrester ABM Studies 52

AgencyEA

SEPTEMBER 4, 2020

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. Open to legal residents of the continental United States and Washington DC who as of 09/22/19 are 21 years of age or older. Sponsor: Agency EA LLC (“EA”). How to Enter: Limit one survey completion per person.

Customer Surveys 52

Customer Surveys Studies Research Ad Agencies 52

Brandwatch Marketing

SEPTEMBER 4, 2020

Business 96

Business 96

ConversionLogic

SEPTEMBER 4, 2020

If we had a dollar for every time this year has left advertisers thinking, “what could possibly happen next?” we’d never have to work a day again in our lives. Back in March, when live sports got the axe, many brands and agencies were left trying to piece together flexible media plans and find their audiences outside of their traditional viewing behaviors.

Advertising Agencies 40

Advertising Agencies Comparison Paid Search Agency Correlation 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Brandwatch Marketing

SEPTEMBER 4, 2020

Business 52

Business 52

Biznology

SEPTEMBER 4, 2020

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging. As part of Consultants Collective’s Third Wave initiative , which focuses on company culture and the future of how we work together in the wake of the COVID-19 pandemic and the goal of creating more inclusive organizations, we’ve been asking: how can leaders rethink what it means to be part of a company — to truly create a sense

Consulting 177

Consulting Lock-In Work Management Differentiation 177

Webbiquity

SEPTEMBER 4, 2020

Guest post by Jeremy Bowler. In business, you need to work hard to keep the ship steady. It requires work every single day; even your “days off” can be consumed by thinking about the next move. Hard work and perseverance are essential, but there are certainly other factors that come into play. One of those factors is the impression you make on potential customers and clients.

Impressions 181

Impressions Business Work Management Copywriting 181

Sharpspring

SEPTEMBER 4, 2020

The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen. The free series is made up of 14 unique web sessions, all with a livestream Q&A segment, and all focused on helping agencies accelerate their growth.

Paid Search Agency 53

Paid Search Agency Advertising Agencies Ad Agencies Trade Show 53

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Outreach

SEPTEMBER 4, 2020

Imagine standing at the summit of your favorite hike — and all of a sudden, you feel the soil beneath you begin to shift. What used to feel familiar is now completely different and uncomfortable. B2B sales leaders are facing this reality right now. They're leading teams on new and unfamiliar terrain while still striving to achieve ambitious sales goals.

Peer-to-peer 52

Peer-to-peer Outreach Customer Satisfaction B2B Sales 52

Content4Demand

SEPTEMBER 4, 2020

Thought leadership content plays a big role in content marketing strategy. It helps establish brands as credible, knowledgeable, trustworthy sources for information about industry trends and strategies for future planning. But does thought leadership help B2B buyers understand what their own businesses needs are and identify challenges of which they may not even be aware?

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Contingency Planning Content 60