G2M Solutions
APRIL 27, 2022
Buying B2B solutions is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Usually, around 83% of the time they have gone and sourced this information themselves. Then starts the painful process of achieving consensus and a concrete action plan.
Tomorrow People
APRIL 27, 2022
Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments.
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KoMarketing Associates
APRIL 27, 2022
As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. CoSchedule recently published its “2022 Trend Report: Marketing Strategy,” and statistics indicated that top marketers are 414% more likely to see success when they document their marketing strategy.
SendX
APRIL 27, 2022
Saas Onboarding Emails Are An Opportunity. Let’s go back to the basics: SaaS onboarding emails, are an opportunity for your company or business to communicate (via email) the value of your product that can be experienced by new users who sign up for the free trial of your product, and help them have a smoother, more efficient onboarding experience.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
APRIL 27, 2022
When it comes to using the internet, the name most synonymous with the web is Google. So when you are creating your. The post Google Domains Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
APRIL 27, 2022
Weebly offers one of the best free plans of any website builder out there. Weebly is a no-brainer if you already use. The post Weebly Review appeared first on The Daily Egg.
Search Engine Journal
APRIL 27, 2022
Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses appeared first on Search Engine Journal.
Sprout Social
APRIL 27, 2022
Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem. When Twitter launched, messages were limited to 140 characters.
Search Engine Journal
APRIL 27, 2022
Google may update your local listings anytime, even without your knowledge. Here's why along with a step-by-step process to resolve any errors that appear. The post 4 Top Reasons Your Google Business Profile Information Keeps Updating appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
APRIL 27, 2022
Do we still need resumes? Is experience overrated? Are your job descriptions accurate? Attracting and retaining workers in this highly competitive, extraordinarily tight labor market is harder than ever, and a key priority for businesses. Nearly 60% of HR pros said building critical skills and competencies is their top priority this year. All this should drive employers to rethink, or at least question, everything about hiring and retention.
HG Data
APRIL 27, 2022
HG Insights is a proud finalist for the 2022 SIIA CODiE Award in the Best Sales & Marketing Intelligence Solution category. The CODiE Awards are the industry’s only peer-recognized awards program, with finalists determined by industry experts, to determine the best products, technologies, and services in software, IT, and business technology.
SmartBug Media
APRIL 27, 2022
These days, we use our phones for nearly everything. From communicating to banking to shopping, our phones are a lifeline to countless activities that can be conducted from just about anywhere. Once underutilized, SMS marketing is becoming a valuable component for businesses to communicate with consumers. In fact, in recent years, some marketers have embarked on mobile-first marketing campaigns to meet consumers everywhere they are.
Seismic
APRIL 27, 2022
It’s a big day for Seismic. We launched the Seismic Enablement Cloud , announced our new mission of igniting growth, and, voila , rolled out a new direction for the Seismic brand. We’d love to introduce you to our new look and feel — so buckle in for a quick journey to the epicenter of our new brand identity. Rebrand for a reason. Marketers love a rebrand, but this new look isn’t just for show.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Industrial Marketer
APRIL 27, 2022
The industrial buying journey has changed significantly in recent years, shaking up the buyer’s awareness stage, the consideration phase, and the decision-making process. The pandemic was a black swan event that accelerated the evolution from trade shows and personal sales networks to a digital-based approach that involves buying committees and an elongated, non-linear process.
Salesforce Marketing Cloud
APRIL 27, 2022
Whether it was people wanting to step up from low-wage jobs, start a career in a new field, or retire altogether, the pandemic produced a labor shortage that spanned almost every industry. Businesses still need to provide goods and services to customers and the public — and many have turned to automation to fill those job gaps. . In a recent survey by enterprise automation software company UiPath , two-thirds of executives said their companies were affected by a labor shortage, and nearly 80% sa
Search Engine Journal
APRIL 27, 2022
Find out what the day to day of an SEO consultant looks like and the most important considerations if you are becoming one. The post Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success appeared first on Search Engine Journal.
Martech
APRIL 27, 2022
Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClearVoice
APRIL 27, 2022
Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. If you desire to publish an ebook in the near future, here are 10 clear steps to help you make it a reality with less stress and more clarity.
Acrolinx
APRIL 27, 2022
There are some things in life we consider timeless or classic. In Western cultures, there are novels like Jane Eyre or Moby Dick, Shakespeare’s plays, Audrey Hepburn’s fashion … Continue reading "What’s Evergreen Content?". The post What’s Evergreen Content? appeared first on Acrolinx.
Content Marketing Institute
APRIL 27, 2022
Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips.
Heinz Marketing
APRIL 27, 2022
By Katauna Loeuy , Marketing Intern at Heinz Marketing. In a world of digital media where you can search anyone on the internet within the matter of a few seconds, it’s crucial to have a developed profile that truly embodies how you want to be seen. Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. .
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hinge Marketing
APRIL 27, 2022
In his 1841 essay Self-Reliance, Ralph Waldo Emerson wrote, “A foolish consistency is the hobgoblin of little minds… To be great is to be misunderstood.” A brilliant thinker, Emerson recognized that nonconformity was essential to the world’s most influential minds—from Galileo to Steve Jobs. But a brand manager Emerson was not. In branding today’s professional services firm, consistency is king.
Martech
APRIL 27, 2022
Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. What it does. It will show what data each developer is collecting, if they share it, and their security practices (such as whether they encrypt the data while in transit). It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation.
Search Engine Journal
APRIL 27, 2022
What does the EU Digital Services Act do, who is impacted, and what can you do to prepare? Get a full DSA overview here. The post 7 Things You Need To Know About The Digital Services Act (DSA) appeared first on Search Engine Journal.
Martech
APRIL 27, 2022
E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It analyzes the network used (VPN, data center, etc.) and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
APRIL 27, 2022
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. The post Google Search Allows Removal Of Personally Identifiable Information appeared first on Search Engine Journal.
Martech
APRIL 27, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how can you really be sure it’s the right time to engage a customer? First, marketers need to let go of archaic strategies.
Search Engine Journal
APRIL 27, 2022
Enterprise sites often have complex and large-scale scenarios with duplicate content. Use specific techniques and steps to mitigate and manage content to avoid SEO issues. The post How To Handle Duplicate Content At Enterprise Scale appeared first on Search Engine Journal.
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