Webbiquity

JULY 26, 2019

By David Gutierrez. Companies across industries are investing heavily in data collection and storage technologies like the Internet of things (IoT) and the cloud in hopes of improving every facet of their operations. International Data Corporation (IDC) predicts that digital transformation spending will reach nearly $2 trillion by 2022. But while business investments run high, few companies are seeing tangible business results.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Biznology

JULY 26, 2019

For more than 60 years, proponents of artificial intelligence have been divided—often acrimoniously—into two camps: autonomy vs. augmentation. Autonomy proponents advocate the digital replacement of human workers in the name of efficiency and Augmentation advocates argue that machines—no matter how intelligent they become—should serve as nothing more than tools for their human creators.

Ethics 123

Ethics Case Studies Opt-out Forrester 123

Only B2B

JULY 26, 2019

Creating a content worth reading is the most crucial part of content marketing which is where different content syndication networks come in to picture. You will not be able to. The post 6 Content Syndication Networks That Will Drive Traffic appeared first on ONLY B2B.

Traffic 125

Traffic Content Network Marketing B2B Marketing 125

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. 2.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Only B2B

JULY 26, 2019

Every industry that is abuzz with content marketing continues to be in awe with the tactic since it can help brands redefine their concept and improve their position in the. The post Is Content Syndication Strategy Still An Effective Method? appeared first on ONLY B2B.

Effectiveness 118

Effectiveness Marketing & Strategy Content Tactics 118

Brandpoint

JULY 26, 2019

Picture this. You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Amazing news, right? Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

ClickZ

JULY 26, 2019

A new survey by ecommerce platform BigCommerce evaluates how consumers’ expectations of free shipping policies influence shopping cart abandonment and store satisfaction. The survey revealed that nearly 80% of consumer respondents had abandoned a shopping cart because of unsatisfactory shipping options, while 39% of respondents have stopped shopping with an online retailer after a bad shipping experience.

eCommerce 99

eCommerce Amazon Customer Satisfaction Fulfillment 99

SEMrush

JULY 26, 2019

High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, will show you how to avoid failure and be successful from the start.

High Quality Lead 96

High Quality Lead Content Trust Marketing Google 96

SmartBug Media

JULY 26, 2019

Originally written on January 8, 2014. Content was updated July 26, 2019. How do you know when a lead is ready to be handed off to sales? What makes the difference between a marketing qualified lead (MQL) and sales qualified lead (SQL)? An MQL is primarily a contact that is sales-ready, but is not yet ready for direct, personal attention from sales.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 84

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Content Marketing Institute

JULY 26, 2019

Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a Content Marketer of the Year finalist. Continue reading → The post Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist) appeared first on Content Marketing Institute.

B2B 81

B2B Content Paid Search Agency Planning 81

Litmus

JULY 26, 2019

In this episode of Delivering, host Jason Rodriguez tests out the current state of voice assistants and email marketing. Do email marketers really need to worry about Alexa and friends? Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Show Transcript.

Copywriting 76

Copywriting Amazon Paid Search Agency Google 76

BenchmarkONE

JULY 26, 2019

Marketing to an international audience is challenging. It’s especially difficult to navigate in the accounting space, as different laws, languages, and tools can create barriers to entry. But for one busy Canadian accountant, Juliet Aurora, overcoming these obstacles was one of the best things she ever did for her practice. TSheets by QuickBooks recently caught up with Aurora, who started her bookkeeping business, AIS Solutions , back in 2000.

Business 73

Business Barriers Paid Search Agency Planning 73

ATAK Interactive

JULY 26, 2019

Ed. note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Enjoy! Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street. I knew that a good-looking sign, the need for refreshment, and an affordable price of 50¢ a cup were what I needed to make the sale.

Paid Search Agency 60

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 60

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

JULY 26, 2019

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Earlier this year I attended a training session for new managers where we did an exercise in demonstrating the value of positive and direct feedback. In that same training session, we also talked about communication styles— how to evaluate our own, as well as how to recognize the communication styles others prefer.

Thought Leadership 69

Thought Leadership Work Management Training Lead Scoring 69

SendGrid

JULY 26, 2019

Learn how to avoid these 10 common SMS mistakes in order to capture attention and build a strong relationship with your customers. The post 10 SMS Marketing Mistakes and How To Avoid Them appeared first on SendGrid.

SMS 68

SMS Order Marketing Ad Building 68

Leading Results Rambings

JULY 26, 2019

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools. Consider these tools to up your content creation game.

Inbound Marketing 52

Inbound Marketing Content Marketing Tools 52

SmartBug Media

JULY 26, 2019

So you have multiple products and want to know if they should have their own websites. Perhaps you started with one product and have gradually added products to your site, and now you’re wondering if that was the best approach. Or maybe you’ve undergone a merger or acquired a new product line and you’re not sure how to handle it. Most of the time, the answer to the title question is “No.

Marketing Websites 55

Marketing Websites Product Buyer Personas Cross-Selling 55

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Leading Results Rambings

JULY 26, 2019

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools. Consider these tools to up your content creation game.

Inbound Marketing 52

Inbound Marketing Content Marketing Tools 52

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. The virtual event has a little bit of something for everyone. Here’s why we think you should register. 1. With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. 2.

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49

Cortex

JULY 26, 2019

Content design is one of the most important portrayals of your brand. It’s an art. Your logo, fonts, colors, graphics, visual media, text, blog posts, and website are all crucial aspects that will affect the way your audience will perceive you. The design of your content will ultimately determine if your audience will take the time to read and engage with it.

Design 45

Design Content Social Media Optimization 45

Leading Results Rambings

JULY 26, 2019

How to Create Better Inbound Marketing Content.

Inbound Marketing 78

Inbound Marketing Content Marketing Content Marketing 78

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

Rain: The Growth Agency

JULY 26, 2019

PORTLAND, OR — July 26, 2019 — R2C Group is officially launching SheScales: a first-of-its-kind, women-led performance marketing accelerator that empowers female founders to scale fearlessly. R2C will provide performance marketing, brand strategy and research, as well as creative expertise to SheScales participants. SheScales was born from CEO and co-founder Michelle Cardinal’s entrepreneurial success and the strong desire to mentor and support other female founders to find that same

Paid Search Agency 40

Paid Search Agency Advertising Agencies Companies Ad Agencies 40

Data Cleaning/CRM Appending

JULY 26, 2019

SEO in one-line means optimizing the website to rank better in search engines. We all know this, but why is this so difficult and what difference will it draw when we speak about B2B SEO. Firstly, what does B2B SEO mean? It refers to the science of reaching professionals through search engines. […]. The post The Ultimate B2B SEO Guide appeared first on BizProspex.

SEO 40

SEO B2B Lead Scoring Lead Ranking 40

Rain: The Growth Agency

JULY 26, 2019

PORTLAND, OR — July 26, 2019 — R2C Group is officially launching SheScales: a first-of-its-kind, women-led performance marketing accelerator that empowers female founders to scale fearlessly. R2C will provide performance marketing, brand strategy and research, as well as creative expertise to SheScales participants. SheScales was born from CEO and co-founder Michelle Cardinal’s entrepreneurial success and the strong desire to mentor and support other female founders to find that same

Paid Search Agency 40

Paid Search Agency Advertising Agencies Companies Ad Agencies 40

Televerde

JULY 26, 2019

I’ve spent my career in high-tech and what’s energized me the most is our ability to solve real-world problems creatively, strategically, sustainably, and quickly. We’re also very good at identifying potential issues, which allows us to create solutions before they burden our clients or the rest of the world. This is why I find myself so perplexed lately.

Creativity 40

Creativity Media Business B2B Sales 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Rain: The Growth Agency

JULY 26, 2019

PORTLAND, OR — July 26, 2019 — R2C Group is officially launching SheScales: a first-of-its-kind, women-led performance marketing accelerator that empowers female founders to scale fearlessly. R2C will provide performance marketing, brand strategy and research, as well as creative expertise to SheScales participants. SheScales was born from CEO and co-founder Michelle Cardinal’s entrepreneurial success and the strong desire to mentor and support other female founders to find that same

Paid Search Agency 40

Paid Search Agency Advertising Agencies Companies Ad Agencies 40

Televerde

JULY 26, 2019

In this episode, we learn about two very interesting and innovative organizations opening the doors of rehabilitation, skills development, and successful re-entry for women in and coming out of the prison system – Televerde and the Arouet Foundation. We hear from Michelle Cirocco, Chief Social Responsibility Officer at Televerde, and Alison Rapping, Chief Executive Officer of Arouet, both based in Phoenix, Arizona, about the incredible opportunities they are providing for women coming out of

Organization 40

Organization Business 40

Valasys

JULY 26, 2019

Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API). The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS).

API 40

API SIC Paid Search Agency Optimization 40