Marketing Insider Group
JUNE 6, 2017
The digital experience, the power of Big Data, agile marketing, compelling content strategies, marketing automation, a customer-centric approach – the core tenets of modern marketing weren’t born yesterday. So, why are some marketing teams struggling to keep up? What’s holding back even some really top-notch, creative, and inspired marketers? Change isn’t easy.
Webbiquity
JUNE 6, 2017
Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out.
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Tony Zambito
JUNE 6, 2017
Illustration by Aneeque Ahmed. In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can now be computed and accessed. This growth in the volume of data has spawned numerous types of data analytics services provided for marketing and sales management to deal with the ever-increasing volume of data.
Tomorrow People
JUNE 6, 2017
Generating quality leads is essential for any B2B marketer. A website is a great tool to help with this. It enables you to provide value to your visitors, develop their trust, and take them confidently through the buying cycle.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JUNE 6, 2017
The Marketing Legend Who Was Behind the Success of “How to Win Friends…” You might not have heard of him, but Victor O. Schwab is considered to be one of the top copywriters of all time. He was a marketing master. Many people don’t know it, but he was the copywriter who helped Dale Carnegie’s How to Win […]. The post In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JUNE 6, 2017
How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority.
PureB2B
JUNE 6, 2017
Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of brands.
Oktopost
JUNE 6, 2017
Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media.
Contently
JUNE 6, 2017
The first piece of content marketing technology was probably the tablet. (Think Moses, not Apple.) Back then, it was enough to scratch out your message onto a stone slab, wave it in front of the assembled throngs, and call it a day. That solution worked pretty well for oh, like 3,000 years, until the printing press came along. Nowadays, not so much.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Golden Spiral
JUNE 6, 2017
Establishing and maintaining a strong, consistent brand presence is incredibly difficult. For this reason, many tech companies have a hard time knowing if they should develop both a company brand and a product brand. That decision gets even more complicated when the company has only one primary product.
Brandfolder
JUNE 6, 2017
We're pleased to announce [Luke Beatty]([link] as the new Brandfolder CEO! Luke is an entrepreneur and digital media executive. His extensive tech background includes founding the startup Associated Content which.
PureB2B
JUNE 6, 2017
Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands , as information is literally at the tips of their fingers. As a result, customers have higher expectations of brands.
Spiralytics
JUNE 6, 2017
Startups. It seems like everyone’s trying to break into the market on their own these days.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Lead Liaison
JUNE 6, 2017
Sometimes the easiest way to not only get through the gatekeeper, but to get your prospect’s attention is to deliver the “WOW” factor. See, most gatekeepers see the same emails. They get the same phone calls. You are just one of many, and most are boring. If you were in their position, what would happen if you received something super personal? Well, I can tell you that almost every FedEx package is opened.
JotForm
JUNE 6, 2017
?? Oakland-based Back to the Roots is on a mission to redo food as we know it, offering a line of ready-to-grow and ready-to-eat products found in grocery stores around the country. The company was founded in 2009 when UC Berkeley classmates, Nikhil Arora and Alejandro (Alex) Velez, learne.
RDW Group
JUNE 6, 2017
You’ve no doubt heard a lot recently about the importance of using paid social media tools. But what about your organic social media presence? As platform algorithms continue to evolve and organic reach declines, you may be tempted to throw in the towel … but don’t give up just yet. Your organic social media presence is a valuable part of your B2B marketing strategy.
Experiture
JUNE 6, 2017
Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement: The work is just beginning once an initial sale is made.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Get Lift
JUNE 6, 2017
Remember that childhood game where your class would line up and someone would whisper something into the first kid’s ear, then they’d turn and whisper it to the next one in line? The goal, of course, was to have the same “secret” come out at the other end. However, what was often revealed would barely resemble the original comment.
Experiture
JUNE 6, 2017
Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement : The work is just beginning once an initial sale is made.
FunnelEnvy
JUNE 6, 2017
Welcome to the episode of The B2B Marketing Executive Show! In this first podcast Episode, FunnelEnvy CEO Arun Sivashankaran sits down with CaliberMind VP of Sales and Marketing, Nic Zangre to talk B2B Marketing. The post The B2B Marketing Executive Show: Inaugural Podcast appeared first on FunnelEnvy. Welcome to the episode of The B2B Marketing Executive Show!
Experiture
JUNE 6, 2017
Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership. A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement : The work is just beginning once an initial sale is made.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
VisumCX
JUNE 6, 2017
Last week I, along with many others was asked by DemandGen Report to give my insights into the newly revealed SiriusDecisions Waterfall. Given the length of the article, DemandGen Report was not able to publish my full editorial, so I am posting it here on the Customer Experience Blog. In the interest of full disclosure, I did not have an opportunity to attend the conference.
The Freeman Company
JUNE 6, 2017
Innovative event strategies excite attendees and inspire marketers
SalesChoice
JUNE 6, 2017
Our Distracted, Always-On Reality. In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour. That’s roughly 13 times in 30 minutes or the time it takes to watch one episode of The Office. “Digital immigrants,” who grew up with old-school technology and adapted to digital, switched media venues 17 times per non-working hour.
KoMarketing Associates
JUNE 6, 2017
Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. By focusing on their knowledge, passions, and authority, having executives in the public eye can strengthen a brand’s credibility. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
JUNE 6, 2017
I take SocialOomph for granted even though I have spoken of it for years in quite a few of my blog posts for Biznology: Reduce your Twitter bloat with @manageflitter @socialoomph @crowdfire , SocialOomph offers essential Twitter tools , Launching your social campaign with guns blazing! , The best automagical Twitter following tools for your business , Your social media marketing automation solution , Tools I use to amplify social campaigns , How to build your influencers in social media ,
Directive Agency
JUNE 6, 2017
For the average B2B company, building landing pages that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what you can to convert site visitors to customers immediately. There are many important factors to think about when creating a landing page. A pleasing aesthetic, an easy to use page, and a clear call to action are important.
SnapApp
JUNE 6, 2017
It's been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. . B2B sales cycles have changed. Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process. . First, let’s nail down this crucial definition. What is a sales process? . A sales process is a set of predictable, repeatable steps that a salesperson takes with a prospect to move them down the sales funnel to become a cust
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