Sun.Feb 23, 2020

Drip Pricing - Key Things That Will Affect Your Bill


It’s easier to turn a cat into a unicorn than turn emails into money. But that’s what Drip, an eCRM software wants to help you do - turn your subscribers into customers.

Price 195

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. From its resume-like feel to its in-house publishing platform, you'll find everything to make your brand shine. But that doesn't mean that your personal brand will be an automatic success.

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Trends and Technology Impacting Consumer Shopping Habits

Modern Marketing

Consumer expectations are constantly evolving and transforming due to the continuous wave of new technologies and platforms entering the market. It’s certainly an exciting time for marketers to explore new ways to connect and engage with existing and future customers.

Trends 169

Set the Right Goals for Your Marketing Campaign


Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. Not all of them are related to earning a new sale or getting a new lead.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Knowing When (and How) to Rebrand Your B2B Business

The Lead Agency

Establishing a strong brand presence in your sector is incredibly important, especially if you want to make a memorable impact.

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What Things To Look For in an Employment Lawyer

Altitude Branding

Being an employer is not just about hiring people according to their skills and capabilities, in fact, there’s a lot more to this job.

Case 56

How to Start an LLC: A Comprehensive Guide for Freelancers


Read our comprehensive guide on how to start an LLC, including defining the differences between a sole proprietorship and an LLC as well as a thorough list of pros and cons, state and federal filing fees, and the different types of LLCs.

Chatbots give dealerships a way to stay connected




Principles for Naming Terms (Tags)


This is the fifth article in the series ‘The Art and Science of Taxonomy Development for Market and Competitive Intelligence’. Click here to view other articles. The goal is to provide users information aggregated from disparate sources in one centralised location.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Boost your branding by private labeling your account!


Boost your branding by private labeling your account! Private Label Links in GreenRope. The content you send clients and leads directly reflects your brand image. Shouldn’t the links used in this communication reflect that as well?

Automation + AI: The Chocolate & Peanut Butter of Ad Tech


Artificial intelligence (AI) is sometimes confused with automation, and the terms are often used interchangeably. When talking to vendors, it’s. The post Automation + AI: The Chocolate & Peanut Butter of Ad Tech appeared first on Albert

Spot Zero is Gone — Here's What We Know After 30 Days


Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP.

Spot 68

Why It Pays To Embrace Demand Generation Marketing


When you start researching marketing, there is a point at which you might roll your eyes and say ‘They just won’t stop with making up fancy names for good old marketing. Influence marketing , growth hacking marketing, and now…demand generation marketing, what even is that?!’

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Why It's Time to Rethink Personalization

B2B Marketing Directions

The value of personalization in marketing has been largely unquestioned for nearly two decades. Today, most marketers view personalization as essential for success, and many companies have made personalization a top priority.

12 Best Product Tour & User Walkthrough Tools For Saas | 2020

Whale Pages

12 Best Product Tour & Walkthrough Tools | 2020. “Product tour and user walk-through tools can help SaaS companies more effeciently onboard users into their platforms. Today, we’ll round up some of the best tools for the job!”