Marketing Insider Group

OCTOBER 14, 2020

Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find “the one.” If you’ve never personally experienced the addictive entertainment, think of a train wreck – it’s hard to look away.

Planning 354

Planning Content Marketing Content Impressions 354

Influitive

OCTOBER 14, 2020

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. If a large portion of your customers are sitting on the sidelines, it’s because you don’t yet have the right tools and timing to motivate them on their […]. The post Gamification Alone Can’t Modernize Customer Communities appeared first on Influitive.

Communities 231

Communities Tools Brand Identity Branding 231

Marketing Insider Group

OCTOBER 14, 2020

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Looking for insight from the past, I began to binge-write chapters of my career from the beginning, stumbling onto lessons from each job. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Conversion Rate

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there’s a simple solution to tackling the biggest ones. Key Takeaways. You don’t need a large budget to rank organically or compete with big business.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them.

Brand Identity 143

Brand Identity Branding Social Media Eye-Tracking 143

Oktopost

OCTOBER 14, 2020

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And no, you are not reading double! These marketing gurus are identical twins with a long standing career in building start-up marketing strategies and helping larger organizations “th

Paid Search Agency 138

Paid Search Agency Advertising Agencies Social Media B2B Marketing 138

Content Marketing Institute

OCTOBER 14, 2020

Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers. Continue reading → The post Help Your Writing With These 2 Short Tips appeared first on Content Marketing Institute.

Tips 143

Tips Content Marketing Content Paid Search Agency 143

ClickZ

OCTOBER 14, 2020

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement. To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Benchmark Email

OCTOBER 14, 2020

Email marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know that there’s a lot to gain from putting time and effort into a designated email strategy. Email offers a great return… The post How to Get Started with Email Marketing appeared first on Benchmarkemail.

Email Marketing 122

Email Marketing Small Business Marketing Marketing & Strategy Marketing 122

BenchmarkONE

OCTOBER 14, 2020

Having a reliable and intuitive small business CRM is crucial. Small businesses typically have a limited team and resources, and a CRM is one simple tool that can help in numerous areas. To give your small business a competitive edge and outperform other brands in marketing, sales, pipeline management, and customer service, an effective CRM is what you need. .

Small Business Marketing 121

Small Business Marketing Marketing Automation Services Work Management Marketing Management 121

Search Engine Journal

OCTOBER 14, 2020

When it's time to brainstorm new content ideas, you don't need to look further than your own archives. Here's how to find them. The post 4 Ways to Brainstorm Content Ideas From Old Posts via @thatbberg appeared first on Search Engine Journal.

Content 102

Content Content Marketing Marketing 102

Metadata

OCTOBER 14, 2020

In this episode of By Marketers For Marketers, Jason and Gabriel Lim, CEO and Co-Founder of Saleswhale, talk AI. Lets start with the basics. A dictionary might define AI as “the theory and development of computer systems able to perform tasks that usually require human intelligence.” On a broad level, we see AI everywhere: in smart assistants, fitness watches, natural language processing, conversational chatbots on your website… In software engineering, there is a much more p

Planning 98

Planning Paid Search Agency Classified Ads CPL 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Seismic

OCTOBER 14, 2020

Schwab’s annual RIA benchmarking survey is always an eagerly awaited update on goings on in the space, but perhaps no iteration of the report has been more anticipated than 2020’s as the wealth management industry has been grappling with all of the implications of the ongoing pandemic. Wealthmanagement.com had a great write up of the report and spoke with a number of top-performing advisors who shared their thoughts on how COVID-19 has upended their approaches.

Marketing Management 98

Marketing Management Customer Surveys Advertising Benchmark Marketing Report 98

Bannersnack

OCTOBER 14, 2020

School banners can serve many purposes when using them as an advertising tool. They can attract future students, make waves for your school teams and clubs, promote upcoming events or achievements. A compelling education banner can help you attract your audience’s attention by standing out from other schools. Regardless of the banner’s purpose, a few […].

Banners 94

Banners Template Design Education 94

Hubspot

OCTOBER 14, 2020

Starting a busine ss can be a daunting task, especially if you’re starting from square one. It’s easy to feel stuck in the whirlwind of things you’ll need to do, like registering your company, building a team, advertising, the list goes on. Not to mention, a business idea with no foundation can make the process seem incredibly intimidating. Thankfully, business plans are an antidote for the new business woes that many entrepreneurs feel.

Planning 101

Planning Business Advertising Agencies Pricing 101

Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. However, creating an engaging survey with a high completion rate can be challenging.

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content. But things are a bit more sophisticated in the world of social media nowadays.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Optinmonster

OCTOBER 14, 2020

Do you want to create a custom Mad Mimi popup to grow your email list? Building a mailing list is challenging when you’re a business owner with a lot on your to-do list. But with a popup, you can skyrocket your email list quickly without even having to hire a designer. In this tutorial, we’ll show you how to easily create a custom Mad Mimi Popup that will get you more subscribers fast.

API 86

API Trigger Marketing Display Intent 86

Roketto

OCTOBER 14, 2020

Growing pains suck. It sucked in high school and it sucks for SaaS companies. In a saturated marketplace, everyone’s anxious about growth.

Stats 83

Stats Examples Marketing & Strategy Paid Search Agency 83

Emplifi

OCTOBER 14, 2020

We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.

Content 95

Content Product 95

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

SmartBug Media

OCTOBER 14, 2020

One of the most rewarding things for marketers is to see the results of our efforts. Once you start seeing the amount of form submissions and conversions from a specific piece of content you’ve spent weeks if not months on, you know you’re doing your job right. Reaching your conversion goals is just one part of the equation, though. The most gratifying part of our job is to see how much revenue the company is getting from each marketing effort, which is what matters most to the executive team.

Marketing Report 71

Marketing Report Marketing Attribution Top of Funnel Allocation 71

Hubspot

OCTOBER 14, 2020

A solid, carefully coordinated dry run is a big help in any context. Having a feel for what to expect, what can go wrong, and what you need to do better makes literally any situation run more smoothly — and sales calls are no exception. As a salesperson, you don't want to go into a call blindly — especially if you're newer to the game. You want to have your feet beneath you to set yourself up for success.

Cold Calling 79

Cold Calling Positioning Press Demand 79

Televerde

OCTOBER 14, 2020

It’s time to address the 600-pound gorilla in the room: lead quality, or the lack of it. 92% of marketers say they’re running an account-based marketing strategy (ABM). That’s an excellent start because ABM lets you hone your resources on the most profitable opportunities. But despite all the data and technology at our fingertips today, 58% of business leaders say generating high-quality leads is still their top challenge.

Account Based Marketing 69

Account Based Marketing Sales Qualified Leads Leads Lead 69

OnMessage

OCTOBER 14, 2020

Many executives think purpose is paramount to business success. Others believe a rock-solid go-to-market strategy is what defines market leaders. Some see the company’s core values as the cornerstone of organizational success. And still other executives believe telling a differentiated, customer-centered corporate story is what drives business performance.

Differentiation 59

Differentiation Marketing & Strategy Marketing Strategy Business 59

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

PFL

OCTOBER 14, 2020

This Proofpoint success story with tactile marketing automation proves fortune favors the bold! Learn how they broke records. The post Proofpoint Success Story appeared first on PFL.

Marketing Automation 52

Marketing Automation Automation Marketing B2B Marketing 52

FMG Suite

OCTOBER 14, 2020

Automating your marketing is one of the biggest trends for business owners in recent years. In this webinar, we’ll discuss how you can automate emails, social media, and even printed greeting cards to make your marketing more effective and efficient. In this interactive webinar, we’ll show you: How automation can improve your client and prospect experience. 6 automated campaign ideas to try.

Marketing Automation 52

Marketing Automation Automation Webinar Metrics Marketing 52

Perkuto

OCTOBER 14, 2020

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to a new platform down the road.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketo Automation 52