Wed.Oct 14, 2020

9 Things The Bachelor Taught Me About Content Marketing

Marketing Insider Group

Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut.

Gamification Alone Can’t Modernize Customer Communities

Influitive

Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.

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Most Marketing Sucks: How a Culture of Empathy Can Save It

Marketing Insider Group

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives.

Google News: how to do SEO for news websites

RockContent

There is no doubt that Google is one of the most powerful companies in the world. The search giant is responsible for determining a large part of the practices and technologies that will be used or abandoned by sites of all kinds.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there’s a simple solution to tackling the biggest ones.

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More Trending

The Untold Secrets of Growth Hacking For the Curious Mind

Oktopost

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And no, you are not reading double!

5 Content Campaigns That Changed the Way I Saw Marketing

Contently

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Looking for insight from the past, I began to binge-write chapters of my career from the beginning, stumbling onto lessons from each job.

Help Your Writing With These 2 Short Tips

Content Marketing Institute

Do you write and edit for a world that consumes your content in short bursts? Try these two writing tips for content that resonates better with your readers. Continue reading → The post Help Your Writing With These 2 Short Tips appeared first on Content Marketing Institute. Company News

SaaS Growth Hacking - Strategies, Stats, Examples & More

Roketto

Growing pains suck. It sucked in high school and it sucks for SaaS companies. In a saturated marketplace, everyone’s anxious about growth. Featured SaaS Marketing

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Increase Email Open & Click-Through Rate

Net-Results

As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates.

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6 customer engagement strategies to increase your conversions

RockContent

All CMOs can agree when talking about Digital Marketing is that numbers alone don’t matter much. If you can’t turn leads into converted clients, having a thousand or a million followers on social media doesn’t make that much of a difference.

B2B Marketing Best Practices: Creating Engaging Surveys

Launch Marketing

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture.

The 7 Best Small Business CRMs of 2020

Hatchbuck

Having a reliable and intuitive small business CRM is crucial. Small businesses typically have a limited team and resources, and a CRM is one simple tool that can help in numerous areas.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy

Higher Logic

The post Want to Grow Non-Dues Revenue? Try a New Email Promotion Strategy appeared first on Higher Logic. Adopting a new email promotion strategy can help your association boost revenue from virtual events, webinars, online courses, and other paid opportunities.

How to Get Started with Email Marketing

Benchmark Email

Email marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know that there’s a lot to gain from putting time and effort into a designated email strategy.

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15 School Banner Design Ideas and Templates to Get You Inspired

Bannersnack

School banners can serve many purposes when using them as an advertising tool. They can attract future students, make waves for your school teams and clubs, promote upcoming events or achievements.

How to Promote Your Business on Facebook

Hubspot

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The 4 essential elements of effective in-app advertising

ClickZ

30-second summary: In-app marketing has many benefits, including the ability to granularly target audiences, tools to measure results and optimize efficiently, brand safety and a variety of formatting options to drive engagement.

How to Create a Custom Mad Mimi Popup (Step by Step)

Optinmonster

Do you want to create a custom Mad Mimi popup to grow your email list? Building a mailing list is challenging when you’re a business owner with a lot on your to-do list. But with a popup, you can skyrocket your email list quickly without even having to hire a designer.

How to start a brand ambassador program from scratch

Sprout Social

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns.

Why You Need Market Intelligence to Improve Lead Quality

Televerde

It’s time to address the 600-pound gorilla in the room: lead quality, or the lack of it. 92% of marketers say they’re running an account-based marketing strategy (ABM). That’s an excellent start because ABM lets you hone your resources on the most profitable opportunities.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Using technology to drive meaningful virtual client engagements

Seismic

Schwab’s annual RIA benchmarking survey is always an eagerly awaited update on goings on in the space, but perhaps no iteration of the report has been more anticipated than 2020’s as the wealth management industry has been grappling with all of the implications of the ongoing pandemic.

Why Should Marketers Use Attribution Reporting? Hear from the Experts!

SmartBug Media

One of the most rewarding things for marketers is to see the results of our efforts. Once you start seeing the amount of form submissions and conversions from a specific piece of content you’ve spent weeks if not months on, you know you’re doing your job right.

By Marketers, For Marketers Ep. 5: AI in Marketing and Sales Systems

Metadata

In this episode of By Marketers For Marketers, Jason and Gabriel Lim, CEO and Co-Founder of Saleswhale, talk AI. Lets start with the basics. A dictionary might define AI as “the theory and development of computer systems able to perform tasks that usually require human intelligence.”

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How to Improve the Visitor Experience in Your Retail Store

Altitude Branding

If you run a retail store, your sole goal will be to provide customers with the best experience possible while shopping. Turning potential customers into regular visitors can be a great way to expand your brand and increase revenue.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.