Thu.Feb 20, 2020

7 Things to Consider When Updating Your Blog Posts


If you’ve been blogging for some time, there’s a good chance that some portion of your content has become outdated or stale. If your audience finds that content, and finds that it’s severely outdated, what message are you sending to them? Content Management Content Marketing Content Strategy blog posts blogging content governance maintenance management marketing updating

4 Ways to Measure the Success of Your Content Marketing Strategy


Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers […]. B2B Marketing


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Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It


Back in the late '90s (way back when), SEO was in its infancy. It was almost like the Wild West -- anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way.

How Video Marketing Strategies Can Elevate Sales Efforts


Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking.


Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should be done to enhance them. In Part 1 of this series , we talked about how to uplevel your capabilities to Stage 2.

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How Travel and Hospitality Brands Can Go the Extra Mile for Customers


In order to attract new customers and encourage repeat business, travel and hospitality brands should differentiate on more than just price by creating personalized customer experiences. Loyalty programs in the travel industry have been around since the 1970s, when American Airlines pioneered the Advantage Frequent Flyer program. Since then, many hospitality brands have followed suit and developed their own loyalty programs.

140+ Social Media Statistics that Matter to Marketers in 2020


Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available. Behold, our list of the latest social media statistics.

How to Increase Affiliate Sales by 30% With One Simple Strategy


You’ve started a blog, and traffic is picking up. Congrats! But wouldn’t you like to monetize all that hard work and earn even more passive income? And no, we’re not talking about overloading your site with ads. We’re talking about how to increase affiliate sales. More specifically, we want to teach you how you can use exit-intent popups to boost affiliate sales in under 10 minutes. But first, let’s take a quick refresher course on affiliate marketing for those who are new to it.

Offer a Content Upgrade and See Conversion Rates Rise

Content Marketing Institute

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 ABM Mistakes You Cannot Afford to Commit

Only B2B

Account-Based Marketing is a popular strategy because it aims at high yielding and specific prospects. Whether you are a small/medium business owner or a huge company, ABM can contribute to increasing your revenue multi-fold. After all, there are numerous benefits of account-based marketing. That is why 92% of marketers believe ABM is very important, and 72% of businesses increased their ABM budgets in 2017, with an average increase of 23.5%. Indeed, that can’t be overlooked!

3 Ways to Build Consumer Trust in Chatbots 

Martech Advisor

Society and commerce are approaching the point where AI and automation are necessary to meet the rising customer service needs and expectations of those accustomed to an Amazon-level customer journey. Here are three ways to build consumer trust in chatbots, writes, Abinash Tripathy, Founder and Chief Strategy Officer, Helpshift. As technology advances, consumers are interacting with AI more often, including via chatbots.

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The surprising (positive) benefits ABM brings to your customers


30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. There are two types of listening when it comes to ABM – active and passive. What type of listening do most ABM teams miss?

The Key Elements of Great Buying Personas

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. It’s no secret that buyers’ personas are a key element to marketing and sales. If you don’t understand the people you are targeting, how are you going to sell them your product or service? Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Considerations For Improving Your Website Navigation

SmartBug Media

Picture this: It’s Saturday morning. You have a fresh cup of coffee in your hand. You sit down in your favorite spot and open up your laptop. What do you think about when you arrive at that first website? Is it finding the main feature story of the day? Maybe you just like to scroll down and see what’s new? One thing I would wager you’re not thinking about is the site’s navigation. Website navigation is something we all take for granted, especially if it’s executed well.

How BMW’s Grilles Tell the Story of an Evolving Brand


Reading Time: 5 minutes. Nothing sells a car like beauty, and few things (if any) are more consequential to the attractiveness of an automobile than its grille. What you see approaching in the rear-view mirror is a car’s best face forward—its brand identity , a physical manifestation of marketing and design, and a way to distinguish itself from the pack.

How to Incorporate Customer Insights Into Your Rebranding Exercise


Rebranding is a bit like walking a tightrope. On one hand, you risk going too far and alienating your loyal customers. On the other hand, you risk spending money on

How to Repurpose 1 Blog Post into 80+ Pieces of Content via @johnelincoln

Search Engine Journal

Here's a process for creating content, applying it to different platforms and formats, and mapping it to your funnel. The post How to Repurpose 1 Blog Post into 80+ Pieces of Content via @johnelincoln appeared first on Search Engine Journal. Content Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Top 10 Data Management Platforms for 2020

Martech Advisor

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. In this article, Our Editor-in-Chief explains what a data management platform (DMP) is, who needs it and why, the DMP deployment best practices, followed by a carefully curated list of top 10 data management platforms/ software you should consider for 2020. Table of Contents. What is a Data Management Platform (DMP)?

High Quality Display Made Social


For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific. The post High Quality Display Made Social appeared first on 33Across.

Turbocharge Your HubSpot Email Campaigns


While outbound strategies used in Account Based Marketing have been getting a lot of attention recently, inbound marketing still has many extraordinary benefits and many B2Bs continue to be successful with its tried-and-true strategies. In fact, the number of marketers that practiced inbound strategies rose from 60% in 2015 to 85% in 2016. Many others have found that a smart mix of both inbound and outbound is just right for their business. With inbound, leads are coming to you.

Are Browsers Pushing for a Cookieless Future with Safari ITP, Firefox ETP, and Chrome Privacy Sandbox?


Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and Google recently joining, internet giants are hard at work to come up with a uniform legal framework setup. Privacy

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 steps to create an org-wide social listening strategy

Sprout Social

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more.

Email Marketing 2020: A Guide on How You Can Properly Use Email Marketing

Altitude Branding

Without a doubt, email marketing can do wonders for your business. So, if you are quite new to it, you will need a guide to email marketing to know how it all plays out. . But first, let us explain why email marketing is important. . Importance of Email Marketing. Email marketing harnesses the power email to create meaningful relationships with your audience. . This also allows you to capture important information from your audience by letting them subscribe to your email list.

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Why you should shrink your tech stack and build your business instead


When you started your business, you made a pivotal early decision — likely without even knowing it — about what type of software you’d use to manage it. It typically goes something like this: You start with a website builder like WordPress or SquareSpace. Then, you’ll realize you need to start sending emails, so you go and get an email service like Mailchimp or Constant Contact. Next you’ll need to sell your product, so you pick up a shopping cart like WooCommerce or Shopify.

An Expert’s Guide to Generating Leads on Facebook

Altitude Branding

Marketing isn’t always straightforward, and for many marketers and entrepreneurs, generating leads is a challenge. Facebook is a great platform to help you generate more leads. It’s a place where you can turn a conversation into customer loyalty and purchases, as well as getting to know your customers even better. Let’s see what it takes to generate leads on Facebook. Why Facebook Is An Ideal Platform To Generate Leads On.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.