DivvyHQ
FEBRUARY 20, 2020
If you’ve been blogging for some time, there’s a good chance that some portion of your content has become outdated or stale. If your audience finds that content, and finds that it’s severely outdated, what message are you sending to them?
Zoominfo
FEBRUARY 20, 2020
Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers […].
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Hubspot
FEBRUARY 20, 2020
Back in the late '90s (way back when), SEO was in its infancy. It was almost like the Wild West -- anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop. While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way.
Webbiquity
FEBRUARY 20, 2020
Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
FEBRUARY 20, 2020
The sales process is a race against numbers and time. . Reps are racing to hit quota within an allotted time frame. Sales ops is racing to capture sales data in real-time to enable data-driven decision making. And of course sales leaders are racing to stay ahead of their team—making impactful adjustments to forecast accurately and close more deals. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
FEBRUARY 20, 2020
Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with. The benefits of producing marketing content are proven — but unlike other marketing initiatives, content is difficult to connect to your typical revenue metrics. Simply put, marketers often have a tough time knowing how to measure content marketing success.
Only B2B
FEBRUARY 20, 2020
Account-Based Marketing is a popular strategy because it aims at high yielding and specific prospects. Whether you are a small/medium business owner or a huge company, ABM can contribute to increasing your revenue multi-fold. After all, there are numerous benefits of account-based marketing. That is why 92% of marketers believe ABM is very important, and 72% of businesses increased their ABM budgets in 2017, with an average increase of 23.5%.
Sprout Social
FEBRUARY 20, 2020
Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy
Content Marketing Institute
FEBRUARY 20, 2020
A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClickZ
FEBRUARY 20, 2020
30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. There are two types of listening when it comes to ABM – active and passive. What type of listening do most ABM teams miss?
33Across
FEBRUARY 20, 2020
For the first time in the industry, we’re excited to announce that we’ve added a set of engagement data signals to our Data Firehose product. Marketers now have access to specific. The post High Quality Display Made Social appeared first on 33Across.
Martech Advisor
FEBRUARY 20, 2020
Society and commerce are approaching the point where AI and automation are necessary to meet the rising customer service needs and expectations of those accustomed to an Amazon-level customer journey. Here are three ways to build consumer trust in chatbots, writes, Abinash Tripathy, Founder and Chief Strategy Officer, Helpshift. As technology advances, consumers are interacting with AI more often, including via chatbots.
SmartBug Media
FEBRUARY 20, 2020
Picture this: It’s Saturday morning. You have a fresh cup of coffee in your hand. You sit down in your favorite spot and open up your laptop. What do you think about when you arrive at that first website? Is it finding the main feature story of the day? Maybe you just like to scroll down and see what’s new? One thing I would wager you’re not thinking about is the site’s navigation.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Heinz Marketing
FEBRUARY 20, 2020
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. It’s no secret that buyers’ personas are a key element to marketing and sales. If you don’t understand the people you are targeting, how are you going to sell them your product or service? Personas should be developed and socialized to the organization, with feedback from sales and other departments that interact with prospects and customers.
Brandfolder
FEBRUARY 20, 2020
Rebranding is a bit like walking a tightrope. On one hand, you risk going too far and alienating your loyal customers. On the other hand, you risk spending money on.
Hubspot
FEBRUARY 20, 2020
How much do you know about website indexation? If it's next to nothing, you're not alone. Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. What marketers need to know is how to ensure you’re set up correctly for indexation. An indexed website helps a site or page actually appear in search engine results — which is typically the first step to ranking and generating traffic.
Convert
FEBRUARY 20, 2020
Recent laws like the European GDPR, the ePrivacy Directive, California’s CCPA and the upcoming ePrivacy Regulations nudged browsers to join the cause of protecting user privacy. With Safari ITP and Firefox ETP leading the efforts, and Google recently joining, internet giants are hard at work to come up with a uniform legal framework setup. For.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 20, 2020
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me. In reality, though, the main — or primary — audience was my parents. I was the secondary audience.
Moz
FEBRUARY 20, 2020
Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.
SendGrid
FEBRUARY 20, 2020
Learn about the Bring Your Own IP (BYOIP) process, pros, and cons to decide if BYOIP is the right solution for your email program. The post Is BYOIP Right for Your Email Program? appeared first on SendGrid.
Madison Logic
FEBRUARY 20, 2020
Amy Vosko is the Vice President of Marketing and Demand Gen at Madison Logic, based in our NYC office. Amy’s been contributing her expertise with Demand Gen and ABM programs to the Madison Logic team for the past year. Her Demand Gen role works very closely with sales and marketing to ensure key account engagements. The post Employee Spotlight: Amy Vosko, Vice President of Marketing and Demand Gen appeared first on Madison Logic Blog.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech Advisor
FEBRUARY 20, 2020
Infutor CEO Gary Walter shares consumer data intelligence insights that will shape the customer experience and data privacy landscape in 2020. Walter predicts that the use and protection of consumer intelligence data will take on heightened importance and continue to dominate the conversations of regulators, marketers and business decision-makers alike.
6sense
FEBRUARY 20, 2020
6sense , the leading Account Engagement Platform, today announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account. Part of 6sense Sales Intelligence, a module that provides rich behavioral and predictive data on account records within CRM, Next Best Actions delivers recommendations including which contacts to engage nex
Golden Spiral
FEBRUARY 20, 2020
The Article in 60 Seconds. Your marketing strategy focuses on the major inbound strategies; experience has taught you which tactics work best for your industry, your brand, and your product. You’re probably marketing lists, account-based marketing (ABM), pay-per-click (PPC), SEO, and traditional PR. You may even be deploying display ads, tapping into remarketing, and sponsoring content.
Stevens & Tate
FEBRUARY 20, 2020
As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. It can educate all possible consumers and sway them to your point of view. It even helps to provide the target market with more detailed information than they would normally receive from other forms of marketing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brightedge
FEBRUARY 20, 2020
Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine […]. The post Featured Snippets are Valued by Google and Customers appeared first on BrightEdge SEO Blog.
Sharpspring
FEBRUARY 20, 2020
Offering up multiple digital marketing tools for your clients under one umbrella of services is a given for most agencies. However, some people make the mistake of thinking that all of these features can be compiled into one package. Often, this is not the case. When you successfully enhance your agency’s service stack, the pay off will be happier, more engaged clients who have great things to say about your agency.
Visitor Queue
FEBRUARY 20, 2020
We are all looking for ways to improve our sales productivity and to do this you need more than a great sales team. Even a fantastic team can’t use their skills unless they are handed the right tools. Going over reports and analytics all day everyday can give you great insights, but it doesn’t help […]. The post 5 Salesforce (SFDC) Appexchange Apps for Sales appeared first on Blog Visitor Queue.
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