Thu.Feb 20, 2020

7 Things to Consider When Updating Your Blog Posts

DivvyHQ

If you’ve been blogging for some time, there’s a good chance that some portion of your content has become outdated or stale. If your audience finds that content, and finds that it’s severely outdated, what message are you sending to them?

4 Ways to Measure the Success of Your Content Marketing Strategy

Zoominfo

Is there a marketing discipline with more variables than content marketing? For one, content marketers have so many different formats and types of content to play around with.

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Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It

Hubspot

Back in the late '90s (way back when), SEO was in its infancy. It was almost like the Wild West -- anything goes. Since the rules were loose, both white hat and black hat SEO tactics began to develop.

How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Guest post by Sean Gordon. Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Using Progressive Profiling for a Frictionless Customer Experience

Act-On

Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer experience and collect more qualified leads. Demand and Lead Generation Lead Management

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140+ Social Media Statistics that Matter to Marketers in 2020

Hootsuite

Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available.

B2B Audience Building & Segmentation Best Practices, Part 2: Centralizing Data and Speaking.

Modern Marketing

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts.

The Key Elements of Great Buying Personas

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. It’s no secret that buyers’ personas are a key element to marketing and sales. If you don’t understand the people you are targeting, how are you going to sell them your product or service?

Offer a Content Upgrade and See Conversion Rates Rise

Content Marketing Institute

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Why Website Indexation Is A Must-Have for Marketers

Hubspot

How much do you know about website indexation? If it's next to nothing, you're not alone. Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online.

Considerations For Improving Your Website Navigation

SmartBug Media

Picture this: It’s Saturday morning. You have a fresh cup of coffee in your hand. You sit down in your favorite spot and open up your laptop. What do you think about when you arrive at that first website? Is it finding the main feature story of the day?

The surprising (positive) benefits ABM brings to your customers

ClickZ

30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts.

What You'll Find on the Digital B2B Marketing Roads Less Traveled

Golden Spiral

The Article in 60 Seconds. Your marketing strategy focuses on the major inbound strategies; experience has taught you which tactics work best for your industry, your brand, and your product. You’re probably marketing lists, account-based marketing (ABM), pay-per-click (PPC), SEO, and traditional PR.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

5 ABM Mistakes You Cannot Afford to Commit

Only B2B

Account-Based Marketing is a popular strategy because it aims at high yielding and specific prospects. Whether you are a small/medium business owner or a huge company, ABM can contribute to increasing your revenue multi-fold. After all, there are numerous benefits of account-based marketing.

The Ultimate Prospecting Tool for Sales Reps: Your Network

InsightSquared

The sales process is a race against numbers and time. . Reps are racing to hit quota within an allotted time frame. Sales ops is racing to capture sales data in real-time to enable data-driven decision making.

An Expert’s Guide to Generating Leads on Facebook

Altitude Branding

Marketing isn’t always straightforward, and for many marketers and entrepreneurs, generating leads is a challenge. Facebook is a great platform to help you generate more leads.

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Why you should shrink your tech stack and build your business instead

Ontraport

When you started your business, you made a pivotal early decision — likely without even knowing it — about what type of software you’d use to manage it. It typically goes something like this: You start with a website builder like WordPress or SquareSpace.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

5 Salesforce (SFDC) Appexchange Apps for Sales

Visitor Queue

We are all looking for ways to improve our sales productivity and to do this you need more than a great sales team. Even a fantastic team can’t use their skills unless they are handed the right tools.

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How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Hubspot

Here's a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news?

How to Increase Affiliate Sales by 30% With One Simple Strategy

Optinmonster

You’ve started a blog, and traffic is picking up. Congrats! But wouldn’t you like to monetize all that hard work and earn even more passive income? And no, we’re not talking about overloading your site with ads. We’re talking about how to increase affiliate sales.

How to Enhance Your Service Stack and Grow Your Agency

Sharpspring

Offering up multiple digital marketing tools for your clients under one umbrella of services is a given for most agencies. However, some people make the mistake of thinking that all of these features can be compiled into one package. Often, this is not the case.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

The Killer Content Awards: A Judge’s Preview

Content4Demand

Next week at the 2020 B2B Marketing Exchange , we’ll learn about the winners of Killer Content Awards. The KCAs recognize companies that find success with new rules of engagement to create innovative campaigns with new storytelling techniques and amplification channels.

Email Marketing 2020: A Guide on How You Can Properly Use Email Marketing

Altitude Branding

Without a doubt, email marketing can do wonders for your business. So, if you are quite new to it, you will need a guide to email marketing to know how it all plays out. . But first, let us explain why email marketing is important. . Importance of Email Marketing.

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Staples' Principal Data Scientist Drills Down On The Nuances Of Intelligence

ERDM

Innovator Interview by Ernan Roman Featured on CMO.com Elisha Heaps understands the value of data. But Heaps is pragmatic about data, too.

Apt Use of Directional Cues in Designing Great User Experience for your Target Audience

Altitude Branding

For web designers, making sure that they are one step ahead in creating the next great web design, they have to think out of the box. But sometimes that is not enough; they need to think about how to use the User Experience (UX) to their advantage.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.