Tue.Oct 10, 2017

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4 B2B Content Marketing Strategy Examples with Serious Vision

Marketing Insider Group

What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […]. The post 4 B2B Content Marketing Strategy Examples with Serious Vision appeared first on Marketing Insider Group.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Guest post by Nick Rojas. Google recently announced that over 50% of searches globally happen on mobile. Reports argue that in the U.S this number is higher, nearing 60%, with certain industries reaching up to 72%! But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. However, a look at B2B specific research shows otherwise.

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How Marketing Content Resonates with Customers [Interview]

KoMarketing Associates

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. It showed that the majority (62 percent) prefer content that speaks to their specific needs and/or pain points, but what other aspects make marketing content desirable to customers?

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Are You Really Ready to Enter a New Market?

Vision Edge Marketing

Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments. If sales are flagging or if your revenue goal is especially high this year, or the market just seems very exciting, it can be tempting to agree mid-year to market in an adjacency , or even a new market.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. . What about those less-than-obvious brands?

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The Top 8 Reasons Your Video May Fail

Vidyard

“To the victor go the spoils,” is a truism in politics, love, war, and video marketing. You see, while video will soon account for 82 percent of all internet traffic, its gains are unevenly distributed. A few champions enjoy the lion’s share of views, engagement, and outcomes. The rest of the videos—the great majority of them—languish in obscurity on the lonely side of the bell curve.

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How AI Will Help Mom and Pop Shops Grow

Rev

When we talk about AI, for some reasons, small businesses are never a part of the conversation. Honestly, this doesn’t make a lot of sense, especially since considering that according to the SBA, small businesses make up approximately 99% of firms. However, despite the talks about AI being a game changer, no one is really after how it’ll help small business, the backbone of our economic system.

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Is Gated Content an Evil Troll or the Savior of Content Strategy?

Content Standard

To gate or not to gate: That is the question. (Sorry, couldn’t resist!) Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. Gated content has been the most visible result of the debate: the sealing of content behind a form like this one , asking viewers to exchange their details in return for the ability to access it.

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Artificial Intelligence: Statistics to Open Your Eyes

Rev

What do you know about artificial intelligence? Do you have reason to believe that this could have a big impact on you and your business in the years to come? Are you getting ready to make some changes for the better? Regardless of your industry, there’s a good chance that artificial intelligence will have some type of impact on your company in the future.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Determine Your Monthly Marketing Budget

KEO Marketing

Disciplined marketing teams are well-aware of their monthly, quarterly, and annual marketing budgets and spend. While there must always be room for adjustments and flexibility, there should also be a diligence to working toward a goal and staying on target with the budget. Staying within a monthly marketing budget is a constant challenge for most marketing teams as they are often asked to conduct one-off projects that pop up unexpectedly and were not in the marketing plan.

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The Impact of Artificial Intelligence in the Sports Industry

Rev

Are you keeping close track of the many ways artificial intelligence is changing a variety of industries? Have you yet to experience this in your space? Are you expecting to get more involved with this technology in the months and years to come? It goes without saying that artificial intelligence will impact almost every industry imaginable in the future.

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Are Marketers Ready for Artificial Intelligence?

Aberdeen

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [ Full disclosure: I am a former employee of MarketingProfs and was comped a ticket to the event. ]. Chris’s presentation served both as an overview of what is happening in the broad realm of artificial intelligence (AI) today and as a shot across the bow to marketers who ignore d

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Why AI Is Changing How We Look At Finance

Rev

We hear it every week.”The world of AI is changing how we behave with X!” or “the world of FinTech is disrupting banks!” While popular headlines, these stories are largely incomplete. You see, what a lot of people miss with these innovations is that, while it’s great so many companies are fundraising or coming up with noteworthy tech, they never talk about the relationship between them.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Best Practices to Boost B2B Email Marketing Performance

Launch Marketing

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, more often than not, inboxes are overloaded and emails go unopened and unseen.

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The B2B Digital Marketing Mountain

The Lead Agency

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. B2C decisions are typically simpler and can even be made instantaneously, for example grabbing a chocolate bar at checkout. Obviously, there are other B2C decisions that require much more consideration, such as the purchase of a new car, which will involve a significant amount of research and evaluation of the different alternatives.

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The Art of Developing a Marketing Budget

KEO Marketing

The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year. Best practices call for a clearly defined marketing budget and a clearly defined, and measurable, plan to accompany it.

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How Much Can You Automate Your Business in 2017?

Navigate the Channel

Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making. However, many experts are questioning the wisdom of over-automation. Using only automation techniques tends to remove personalization from business, a practice that may turn off more customers than automation gains for the business.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Digital Concierge: Catering to Business Buyers’ B2C Expectations

Golden Spiral

Expectations from the consumer purchase process, particularly in the digital sphere, are influencing the the way that business buyers research and make decisions. In fact, 89% percent of B2B researchers start their research with an internet search, learning about you and your product and vetting you independently. This means your sales team won’t hear from them until much further in the process, if they hear from them at all.

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Keys to Developing a B2B Digital Marketing Plan

KEO Marketing

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018. Customer expectations have grown significantly over the last few years based on the ease and immediate gratification of locating information in their personal lives.

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3 Tips for Developing a Product Marketing Strategy

Kapost

Product marketing is a tough job for the sole reason that you essentially need to create your own role. The job specs tend to be open-ended: “develop marketing collateral that. The post 3 Tips for Developing a Product Marketing Strategy appeared first on Kapost Content Marketing Blog.

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Hook your Audience with a Captivating Case Study Presentation

Televerde

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. The speaker, Karen Hardy, Vice President of Product Marketing, spoke eloquently on the subject, making the presentation seem effortless.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Compensation for Freelancers: 6 Creative Ways to Go Beyond Fair Pay

Content Standard

“I have a confession only another writer would understand. I’m dying to get it off my chest,” I blurted. My buddy leaned in close, concerned. “Sure, yeah, hey. You can tell me anything. You know that,” he stressed. “Thanks,” I said. “I feel better already. Here goes: I’m more creative when a client pays well.

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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

Lead Liaison

Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems are incompatible? Not at all. This is where Account Based Marketing (ABM) meets Inbound Marketing.

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Setting Your business up for success with A Marketing Planning Retreat

Ignite

It’s time to jump into planning for 2018, but it can be difficult to know where to start with creating a roadmap for the coming year. Is it worth setting the time aside to carefully create a marketing and sales plan? Yes, if you do it right.

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Building a B2B Marketing Budget

KEO Marketing

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. Equally important, is the evaluation of internal factors such as overall company goals and objectives, sales plans, and the results of the current ye

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real

SnapApp

Guest post by Joe Cordo , Chief Marketing Officer at WegoWise. Joe has over 30 years in marketing experience, has led five SaaS teams, and has worked extensively in demand gen and content strategy, as well sales and marketing alignment. . SnapApp recently published a study on generational differences that drive B2B buying decisions. Generational buying behavior differences between boomers, Gen X, and millennials were not surprising (full disclosure – I am a boomer). .

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Let’s Be Realistic: Turnaround Timing for Website Updates

EMagine B2B Blog

When you want changes made to your website, you want them yesterday. Unfortunately, that’s not a realistic expectation. Depending on the updates you request, it might take longer than “instantaneously” to get the job done because it takes time to do things the right way. To give you a more realistic idea about timing, here are common website changes and updates and the factors involved.

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Leveraging Technology to Electrify Events

AgencyEA

Digital technology is all around us and shapes many of our experiences. Though it can be initially intimidating, once digital is understood it becomes an invaluable tool for amplifying events.

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