Content Marketing Institute
MAY 11, 2020
Content marketers are quick to preach the gospel of storytelling, but we typically evangelize it from the creators’ perspective. Yet reading literature has many tangible benefits that ultimately help us tell better stories. Continue reading → The post Reading Fiction Can Make You a Better Content Creator appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? And why do I need it now? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth. As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for
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Oktopost
MAY 11, 2020
Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs
Marketing Insider Group
MAY 11, 2020
In the last couple of months, the world has changed. This change has been dramatic and has had huge repercussions on the way we live and work. If you thought you weren’t ready for digital transformation before, you may no longer have a choice. The recent disruptions have forced businesses all over the world to change the way they operate. Lockdown policies in many countries mean that non-essential businesses have had to close their offices and business premises and transition their operations to
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
MAY 11, 2020
Copywriting has become one of the most in-demand skills of 2020. In fact, copywriting jobs can pay upwards of $100k per year. Why? Every business can benefit from someone who writes great copy. From startups to Fortune 500s and everything in between, copywriting can make or break the success of an organization. The truth of […]. The post Copywriting – Beginner’s Guide appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
MAY 11, 2020
When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? Consumers lead active lives. They’re always hunting for information online, and sometimes they don’t act right away — at least in the way you want them to. For instance, […]. The post Secrets of the E-Commerce Conversion Funnel: Effective Ways To Boost Conversions and Drive Sales appeared first on The Daily Egg.
Zoominfo
MAY 11, 2020
There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. But don’t forget about your sales territory plan. It’s a critical team effort to determine the best place to win. In this blog, you’ll learn how to create a sales territory plan in 3 steps: Identify buyer-centric market opportunities Calculate your Total Addressa
Sprout Social
MAY 11, 2020
Social media and journalism are one and the same these days. Perhaps that’s because over 50% of people rely on social as a news source. Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public.
DivvyHQ
MAY 11, 2020
Since consumers will engage with content at multiple stages of their buying journey, it's crucial to make sure you have all your bases (er.stages) covered. So what is a content marketing funnel and what types of content are ideal for each stage? Let's look at some examples.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
MAY 11, 2020
I must admit, I was concerned this article might appear self-serving. With the many inspiring stories of self-sacrifice, it is natural to contemplate our place in the crisis and to search for the greater meaning in our work. I have also witnessed many brands struggle – I’ve spent hours on video chats listening to executives [.].
Hubspot
MAY 11, 2020
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.
Optinmonster
MAY 11, 2020
Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. If you were using UTM parameters, you’d never have to leave that question up to guesswork. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution.
Hubspot
MAY 11, 2020
"As the saying goes, the whole is greater than the sum of its parts. This is especially true in the context of distributed teams," says Meaghan Williams, HubSpot's Remote Work and Inclusion Program Manager. Essentially, this is why team building is important. Team building gives your team a greater sense of togetherness. Most likely, you can envision team building games in your head: exciting team outings, fun outdoor activities, or after-work happy hour chats.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendGrid
MAY 11, 2020
Despite the growing number of new communications channels, the old school classics reign supreme: email and text. The post Email and Text—It’s What Your Customers Want appeared first on SendGrid.
Sprout Social
MAY 11, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade.
Hubspot
MAY 11, 2020
One of the best training sessions I've attended for my career was the PeopleFuel®? program by The Energy Project at HubSpot. Here, I learned that to be most productive at work, I needed to manage my energy , not my time. The training was led by Nick Congelosi , HubSpot's Management and Leadership Development Head. His team is responsible for overseeing global leadership development across HubSpot with workshops, certifications, and trainings like PeopleFuel®?.
Bannersnack
MAY 11, 2020
How can you grab the attention of your audience and make your ads stand out from thousands of others? By using the right advertising appeals. There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals. Emotional appeal advertising focuses on using messages, imagery, or music to appeal to people’s […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
MAY 11, 2020
As Benjamin Franklin once aptly put, “By failing to prepare, you are preparing to fail.” The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans.
Heinz Marketing
MAY 11, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Hubspot
MAY 11, 2020
Remote work is the new normal for many professionals, and salespeople are being tasked with meeting and exceeding their sales quotas while making a swift transition to working from home. Stellar sales work is possible outside of a traditional company office. As a sales manager, it is important to lead your remote team with intention to help them reach their goals while adjusting to a new way to work.
DivvyHQ
MAY 11, 2020
Since consumers will engage with content at multiple stages of their buying journey, it's crucial to make sure you have all your bases (er.stages) covered. So what is a content marketing funnel and what types of content are ideal for each stage? Let's look at some examples.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SmartBug Media
MAY 11, 2020
In March 2020, a friend of mine moved from Cleveland to Los Angeles. He did the math, figured a U-Haul wasn’t worth it, and. my friend landed at LAX with two suitcases. Shelter-in-place started the next day. Currently, my friend has a mattress, a couch, and a coffee table made of moving boxes. If he could have predicted the future, he might have chosen that U-Haul!
Stevens & Tate
MAY 11, 2020
Many businesses assume that effective advertising is achieved when your marketing efforts lead to more leads and more sales. Unfortunately, many companies become overly promotional as a result. Advertising isn’t just about promoting products and services. It’s also about providing value to your customers in other ways. Trying to convince a customer why they should buy your product is rarely an effective advertising technique.
Moz
MAY 11, 2020
Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive.
Visitor Queue
MAY 11, 2020
Between working from home, being quarantined from friends and family, and having to change your business plans for the immediate future, uncertainty is at an all-time high right now. As developing and adapting new sales and marketing strategies is important in order to maintain normal business practices, there are aspects lots of business professionals overlook. […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
RebelMouse
MAY 11, 2020
The popularity of podcasting has exploded in the past few years. In 2020, it is estimated that 75% of Americans are now familiar with podcasting, which is an increase of 10 million in just one year. To meet this demand, Google recently. launched Google Podcasts Manager, a new tool designed to help podcasters learn more about their listeners, including how to reach them more effectively.
Buffer
MAY 11, 2020
In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We originally acquired it intending to diversify Buffer’s core product offerings. While it served that purpose, it has become clear over time that Reply is better suited for larger organizations and is not the best product for Buffer’s core customer base, small businesses.
Walker Sands
MAY 11, 2020
For the past two decades, we have been committed to creating a vibrant and rewarding company culture that allows our employees to succeed both personally and professionally. It’s because of this long-standing mission that I’m so proud to share that Walker Sands has been named the #1 Best Midsize Agency to Work For by PRovoke. The world is a much different place than it was back in February when this award process started.
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