Tue.Apr 14, 2020

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. The major aim of content marketing for businesses in the startup phase is to get the word out. When your business is new, nobody knows you exist.

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What Marketers Can Learn From Freelancers About Working Remotely

Contently

Hello? Who just joined? Everyone? Oh right. You, too, have now been working from home for a prolonged period of time. If you’re coming from a company that used to have a strict in-office policy, you’re probably realizing that remote work isn’t all the pantsless webconferencing and spooning ice cream straight from the carton you thought it would be. Getting work done is suddenly extra work. Some of those office annoyances? They now seem like perks.

Work 131

Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They tend to brush it off as too time consuming and/or not very effective. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

53% of Marketers Cite Concerns Surrounding the Accuracy of Location-Based Data

KoMarketing Associates

Location-based data can give marketers leverage when it comes to targeting prospects and customers. However, new research shows that there are still several challenges associated with utilizing this type of data. Cuebiq and 451 Research recently published the “Finding Real Enterprise Value in Location Data” report, and statistics showed that there are many challenges tied to leveraging location-based data, with the majority of marketers (53%) citing concerns about accuracy.

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Earned Media, Owned Media, Paid Media: the 3 types of Digital Media and how to use them

RockContent

Different types of Digital Media can help brands reach more people and spread the word about companies in the right channels. Earned, Owned, or Paid , each one of them represents different brand popularization, advertising, and opportunities to interact with the target audience. Creating content, strengthening a brand, and generating engagement are some of the main objectives of Digital Marketing. To achieve all of this, you need to make your brand be everywhere.

Media 100

3 Marketing Tactics That Will Help Your Financial Advisory Firm Attract Customers

Act-On

Check out these three marketing tactics designed to help financial advisors expand their client base and grow their assets under management. Content Marketing Lead Management Multi-Channel Marketing

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

Measure Up Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. If you’re familiar with baseball you know that there are various options the pitcher employs to confuse and defeat a hitter. Since I hail from a baseball town, I had the opportunity to learn about the twelve most common pitches at a young age.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. And it makes sense: In a time when we’re all craving connection, what’s more perfect than a community dedicated to your success and your industry?

Content Marketing Can Do More Than Survive in the New World

Content Marketing Institute

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading → The post Content Marketing Can Do More Than Survive in the New World appeared first on Content Marketing Institute. Company News

How To Use Popups To Get Quality Leads

BenchmarkONE

Popups seem like annoying ads that unexpectedly appear when customers visit a page. In truth, when done effectively, they can help you score quality leads and a considerable amount of conversions. . Neil Patel believes that popups can give customers one last chance to convert. In fact, one popup improved the conversion rates on his site by 17 percent! . Now, how can you use popups to get quality leads? How can you use them to grow your business? Here’s what you need to know. .

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Top 20 Landing Page Design Examples for 2020

Martech Advisor

Landing pages are a crucial component of the digital marketing strategy to improve User experience and, therefore, conversions. Marketers work with conversion rate optimization (CRO) experts, copywriters, and designers to design high-performing landing pages. But this process isn’t straightforward, considering it requires you to experiment consistently.

6 Key Metrics to Track When Measuring Your Content Engagement

DivvyHQ

What do you do when your website traffic and search engine rankings are good, but your website (in general) just doesn't seem to be performing? Your conversions are flat. Your bounce rate is high. You're stumped. It's time to dig into your engagement metrics. Content Analytics Tips & How-Tos analytics bounce rate content Content Marketing Institute conversion rate conversions engagement marketing measurement pages per session pageviews session duration social time on page traffic website

The 5 month runway

ConvertKit

Sometimes, Teela cried during the hour-long commute to her agency job as a graphic designer in Atlanta. Her job was to help to create visuals for brands. But she wondered if she was enough. Her superiors kept rejecting her designs, and it made her question her worth as an artist. Am I just not a good artist? Should I be pursuing something else? Nobody wants to use the artwork I'm making. Maybe she’d chosen the wrong career? But there was only one problem. She couldn’t stop making art.

Customer Behavior Modeling: The Math-based Approach To Maximizing Revenue

Convert

Remember Professor Charles Francis Xavier from X-Men? Professor X, as he was fondly called, was a mutant who had the superhuman ability to read and control the minds of others. If a person can control the minds of others, let alone understand it, they can control their actions too. Well, modern-day marketers are more or. Marketing

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

[UPDATE] Campaign Type Switching, Custom Scripts, and New Templates—Oh My!

Optinmonster

Are you an OptinMonster customer? If so, you’ve probably noticed that the app is a lot faster these days. That’s because our product team has been hard at work, making small changes to the OptinMonster app that make growing your business that much easier for you. But they haven’t just been working on background improvements. Let’s take a look at some of the cool things you can now do with OptinMonster! Campaign Type Switching.

What Is Content Marketing & Why It Matters via @JuliaEMcCoy

Search Engine Journal

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing

Quality Intent Data Benefiting Demand Generation

PureB2B

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

Can You Scale Up Marketing When The World Opens Up Again?

Square 2 Marketing

It’s Coming: The Lockdown Is Going To End. Will You Be Prepared? As of this week, people are already starting to talk about opening up the economy as soon as possible. While no one is exactly sure when that will happen, you want to be ready for it. It’s going to be an important time in the history of your company, and it might make or break your year. At worst, you probably lost two months of revenue. At best, revenue is down dramatically from where you planned it would be at the end of 2019.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The 20 Best B2B Landing Page Examples of 2020

Unbounce

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience.

How Much You Should Actually Spend on Digital Advertising in 2020

Hubspot

If you clicked on this post hoping to read something like "If you spend $1,000 dollars on digital advertising a month, you'll hit your marketing goals easily!" I'm sorry to disappoint. When it comes to ad spend, there just isn't a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it's true. Now, you might be thinking, So, why am I even reading this post, anyways?

Televerde Expands Its Prison Workforce Development Program to Florida; Will Add 200 New Jobs

Televerde

Agreement Signed with Florida’s PRIDE Enterprises to Open Engagement Center at the. Homestead Correctional Institution and Provide Career Pathways to Women.

WFH: How to Keep Encouraging Your Teammates

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Our team has been working remotely for just over a month now. At first, it was nice – sleeping in a bit later, no daily commute, working in our pajamas, etc. But as the quarantine continues, it seems to get increasingly more difficult to feel OK about staying at home. We’ve been trying our best to keep spirits high and continue to foster company culture, even though we aren’t physically together.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.