Mon.Nov 04, 2019

Why PR tends to get confused with Inbound Marketing

Marketing Envy

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies.

PR 86

Benefits of Content Personalization for B2B Marketers


Prologue. Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything.

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Experts Tips On Impact Of Social Media Marketing On Your Business

Unbound B2B

Social Media Marketing is having a huge impact on businesses as all the business growth and performance is taking place at high rate. The impact of social media on businesses, both positive and negative, is enormous.

The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Marketing in a Non-Marketing World: A Chat with Robert Kraut

Modern Marketing

We had the privilege of speaking with Bob Kraut, long-time marketing leader and 2014 recipient of the CMO Club’s CMO of the year, about marketing in a non-marketing world. This is what he had to say: 1. OMC: Tell us about your first job.

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More Trending

Humans of Marketing: Ricardo Diaz


Ricardo Diaz, who leads the SEO technology platforms at Amway, sat down with Humans of Marketing to discuss his non-traditional journey from manufacturing to marketing, his commitment to making a positive impact in the world, and the unique conversation starters he keeps on his desk.

SEO 83

How Long Does It Really Take to Rank on Google?

Single Grain

The short answer is six months to one year. The long answer is: it depends. Back in the early 2000s , ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days.

6 B2B Influencers You Should Be Following On Twitter


Did you know 81% of B2B marketers agree that one of the two biggest benefits of a documented B2B content marketing strategy is it aligns the team around a common goal? These common goals are created by swapping information and knowledge, leading to better outcomes.

10 Best Mobile Payment Solutions For Your eCommerce Business


Not sure which mobile payment options are right for your store? Don’t worry, we’ve created this list of the best mobile payment solutions just for you! Shopping these days can be done anywhere — during work breaks, Skytrain rides, or even during a sporting event.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

33 Facebook Stats That Matter to Marketers in 2020


Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics.

Stats 108

5 Ways to Intelligently Double Your SDR Productivity Webinar Recap

HG Data

Pro Tips: Powering Consideration with Programmatic Advertising in Email


One of the trickiest stages of the funnel for brands to manage is Consideration.

A Crash Course in Custom Audiences for Your Social Media Ads


When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Personalize Emails at Scale — While Sticking to Your Brand's Creative Rules

Modern Marketing

The more brands a retailer works with, the more complex sets of rules they have to navigate in the design of their marketing assets.

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On The Yard


As members of Televerde’s marketing team, Xavier Major, Demand Generation Supervisor, and Chad Koskie, Product Marketing Manager, are responsible for developing innovative sales and marketing strategies that deliver results for Televerde and our clients.

Channel Broadcast News to Better Your Content Marketing

Content Marketing Institute

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing.

When is the Best Time to Follow Up with Sales Leads?

Visitor Queue

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to follow up with your leads before they convert into paying clients or customers.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Top 10 Customer Data Platform (CDP) Software Companies for 2020

Martech Advisor

A Customer Data Platform (CDP) is defined as a software system that helps present a unified, persistent and updated view of an individual customer, based on data from interactions across multiple channels, platforms, and devices.

Content Marketing: Success rests above all on relevance

Exo B2B

Just a short blog inspired by Lynda St-Arneault’s LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity.

Top 10 Lead Management Software Systems for 2020

Martech Advisor

Lead management software track, manage and nurture prospective customers. They are now a martech staple, helping businesses grow without incurring excessive costs or effort. And, there are new software innovations emerging every day to help you manage your leads better.

How To Make Sure You Get The Right Bail Bondsman?

Altitude Branding

The thing that you need to do immediately when someone from your family or friends get arrested is that get the person released on bail. The nature of the case and the current state laws around it determine the bond amount.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Guide: Standardize Your Metrics to (Finally) Determine Social Media ROI


Measuring social media ROI continues to be difficult for some marketers — but a big reason for that is because we often look beyond the mark when gathering and reporting data. The truth is that there is so much data available from every social platform that marketers can get lost in the numbers.

8 Reasons Why Your Company Can Use Social Media To Your Build Employer Brand [Infographic]

Marketing Insider Group

Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms.

Stats to Track Through the Customer Lifecycle


We all have a few mental to-dos on our plate that we know will make a positive impact once they’re done, but we procrastinate getting started because it’s overwhelming.

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Content Effectiveness: Understanding Whether Your Content Works

Content Science Review

Does your content work for your users? This video recording from a presentation explores the dimensions of content effectiveness and practical applications. Report

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!