Mon.Nov 04, 2019

Why PR tends to get confused with Inbound Marketing

Marketing Envy

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies.

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Benefits of Content Personalization for B2B Marketers


Prologue. Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything.

Experts Tips On Impact Of Social Media Marketing On Your Business

Unbound B2B

Social Media Marketing is having a huge impact on businesses as all the business growth and performance is taking place at high rate. The impact of social media on businesses, both positive and negative, is enormous.

8 Reasons Why Your Company Can Use Social Media To Your Build Employer Brand [Infographic]

Marketing Insider Group

Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Marketing in a Non-Marketing World: A Chat with Robert Kraut

Modern Marketing

We had the privilege of speaking with Bob Kraut, long-time marketing leader and 2014 recipient of the CMO Club’s CMO of the year, about marketing in a non-marketing world. This is what he had to say: 1. OMC: Tell us about your first job.

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More Trending

How to Personalize Emails at Scale — While Sticking to Your Brand's Creative Rules

Modern Marketing

The more brands a retailer works with, the more complex sets of rules they have to navigate in the design of their marketing assets.

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Pro Tips: Powering Consideration with Programmatic Advertising in Email


One of the trickiest stages of the funnel for brands to manage is Consideration.

The Simple Guide to Creating a Chatbot [ on Facebook, Website, Messenger Apps]


Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years. .

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6 B2B Influencers You Should Be Following On Twitter


Did you know 81% of B2B marketers agree that one of the two biggest benefits of a documented B2B content marketing strategy is it aligns the team around a common goal? These common goals are created by swapping information and knowledge, leading to better outcomes.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Is Your Holiday Content Calendar up to Date? Everything You Need to Know


The holidays are officially upon us and as business owners and content creators there is nothing more terrifying than falling behind this time of year. So that’s why we’ve created the ultimate holiday check list for you! In this blog we will cover: Dates you need to know.

A Crash Course in Custom Audiences for Your Social Media Ads


When you want to get your message in front of the right people on social media , where do you turn? . More and more, brands and businesses are turning to social ads and custom audiences.

10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton


10 Surprising Things You Didn't know about Client Services & Search Marketing Manager, Lisa Frampton. Lisa is a Creative Technologies graduate and is passionate about helping people. In addition to helping our diverse client base she plays a critical role on the PPC Advertising strategy team.

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Humans of Marketing: Ricardo Diaz


Ricardo Diaz, who leads the SEO technology platforms at Amway, sat down with Humans of Marketing to discuss his non-traditional journey from manufacturing to marketing, his commitment to making a positive impact in the world, and the unique conversation starters he keeps on his desk.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money


As I’m sure your local weatherman can attest to, forecasts are not always accurate. This is especially true with something as fickle as B2B companies’ monthly sales predictions.

Bat Removal In Grand Rapids

Altitude Branding

Grand Rapids is a city of constant economic expansion. With no signs of slowing down, Grand Rapids continues to grow and add to its stock of homes, businesses, and other buildings. However, as the city soars to new heights, local bat species have less room to spread their wings.

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On The Yard


As members of Televerde’s marketing team, Xavier Major, Demand Generation Supervisor, and Chad Koskie, Product Marketing Manager, are responsible for developing innovative sales and marketing strategies that deliver results for Televerde and our clients.

Content Marketing: Success rests above all on relevance

Exo B2B

Just a short blog inspired by Lynda St-Arneault’s LinkedIn status on marketing content strategies. She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Paying Your Pipeline Debt


In this episode, we cover what pipeline debt is, how to pay it off, and how to avoid it moving forward. Recently we have been asked how to pay for technical debt also known as pipeline debt. First what is pipeline debt?

How To Make Sure You Get The Right Bail Bondsman?

Altitude Branding

The thing that you need to do immediately when someone from your family or friends get arrested is that get the person released on bail. The nature of the case and the current state laws around it determine the bond amount.

106 Quick and Fascinating Voice Search Statistics [infographic]

Single Grain

Voice search is the latest trend in the world of online search. It works by using your voice to ask a smart device — such as Apple’s HomePod, Amazon’s Echo, Google Home, etc. — to search for something for you. . In recent times, voice search has become widely accepted by Internet users.

Best Practices for Using Canva in Marketing Campaigns

SmartBug Media

Although text-based content will always play an essential role in a marketing strategy, every successful inbound marketing campaign requires strong visuals to entice prospects.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How Long Does It Really Take to Rank on Google?

Single Grain

The short answer is six months to one year. The long answer is: it depends. Back in the early 2000s , ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days.

5 Ways to Intelligently Double Your SDR Productivity Webinar Recap

HG Data

When is the Best Time to Follow Up with Sales Leads?

Visitor Queue

Once your B2B lead generation strategy starts paying off, you’ll start to see a full pipeline of new leads for your business. But your hard work doesn’t stop there. You’ll need to follow up with your leads before they convert into paying clients or customers.

10 Best Mobile Payment Solutions For Your eCommerce Business


Not sure which mobile payment options are right for your store? Don’t worry, we’ve created this list of the best mobile payment solutions just for you! Shopping these days can be done anywhere — during work breaks, Skytrain rides, or even during a sporting event.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.