Wed.Jun 15, 2022

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How To Turn Complex Topics Into Content Your Audience Will Understand

Content Marketing Institute

It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.

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Two Years Later, 10 Lessons From Taking ZoomInfo Public

Zoominfo

It’s been two years since ZoomInfo went public. Two years in a pandemic, and two years of chaos, excitement, learning, and adjusting. And two years of feeling really proud of the things my team continues to accomplish. From the outside looking in, ZoomInfo’s success may seem like a cakewalk — we were at the right place at the right time and everything just came together.

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The Top Social Media Monitoring Tools

Brandwatch Marketing

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy.

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What’s In A SERP? Google Search Results & Features You Need To Know via @sejournal, @lorenbaker

Search Engine Journal

Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google Search Results & Features You Need To Know appeared first on Search Engine Journal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 enduring trends in martech

Martech

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.

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Bluejeans Vs. Zoom

The Daily Egg

A connected team is at the core of any growing business. With BlueJeans and Zoom provide some of the best conference call. The post Bluejeans Vs. Zoom appeared first on The Daily Egg.

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B2B Content Marketing Strategy: Building an Effective Approach

Industrial Marketer

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing. Read more » The post B2B Content Marketing Strategy: Building an Effective Approach appeared first on Industrial Marketer.

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Microsoft Teams Vs. Slack

The Daily Egg

The reliance on business messaging apps really took off when Slack joined the market in 2013 and introduced a highly efficient means. The post Microsoft Teams Vs. Slack appeared first on The Daily Egg.

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Five Ways to Shorten Your Customers’ Buying Journeys

Sharpspring

Would you like to boost your revenue without investing more in marketing? Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months. Sometimes a buying journey is limited to your site (this is the best case scenario) but more often than not a consumer would visit lots of sites before finally buying

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to be a great mentor

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. One of the responsibilities of being a Senior Consultant at Heinz Marketing includes mentoring others. We really strive to invest in our employees and grow within wherever possible and mentoring is a huge part of this. With varying levels of experience within B2B marketing as well as at Heinz Marketing, we rely on each other to share knowledge.

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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce Marketing Cloud

When an artist named Beeple sold a piece of digital art for $69 million in 2021 through a Christie’s auction, it raised eyebrows — mostly because it was an NFT. At the time, most people had never heard of this acronym. But in the last year cryptocurrencies , such as Bitcoin and Ethereum, continued to attract investors and more people embraced the decentralized ecosystem of Web3 , the blockchain , and the metaverse — pushing this whole virtual world more into the mainstream.

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The Secret Weapon to Optimize Your Landing Pages

Anyword

Converting customers. It sounds like a hefty task, and in some ways, it can be — but not with Anyword. We get how tricky it is to not only bring in potential customers to your site, but also to pique their interest enough so that they want to stick around. Luckily for you, Anyword has a handy tool that helps revamp your landing pages to make them as effective as possible.

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Google Replacing ‘Warning’ Labels In Search Console via @sejournal, @MattGSouthern

Search Engine Journal

Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The post Google Replacing ‘Warning’ Labels In Search Console appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Salary and Career: The meritocracy myth vs. the real gender pay gap

Martech

One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Unfortunately, that’s not the case. The gender pay gap is just one example. Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey. Unfortunately, this is in line with the IT sector overall, where women earn an average of 28.9% less than men, according to the U.S.

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Controlling Lead Leakage with Lead Management Best Practices

LeanData

If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

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How to Build a Marketing Strategy Template That Works for You

DivvyHQ

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy. But what should your template include?

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11 Retail Content Marketing Trends To Inspire Your Next Campaign via @sejournal, @vandernickr

Search Engine Journal

Running out of fresh content ideas for your retail brand? Take your cue from these perfectly executed examples on various platforms for your next campaign. The post 11 Retail Content Marketing Trends To Inspire Your Next Campaign appeared first on Search Engine Journal.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Attentive launches Concierge SMS product

Martech

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. It aims to drive commerce with personalized texts for each stage of the buyer’s journey. What it does. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases.

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Facebook To Restructure Main Feed Around Video Content via @sejournal, @MattGSouthern

Search Engine Journal

Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The post Facebook To Restructure Main Feed Around Video Content appeared first on Search Engine Journal.

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Attention, Email Pros: Want to Present at Litmus Live 2022?

Litmus

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). That means you can share your best ideas about all things email, straight from the comfort of your home or office!

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Salary and Career: Federico Bianco knows the difference between good data and all the data

Martech

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into marketing. What attracted you to marketing? I didn’t particularly enjoy sales. I thought marketing was a lot more interesting. … The kind of marketing I like to do is more focused on strategy, on quantification versus the production of marketing creative and c

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys via @sejournal, @gregjarboe

Search Engine Journal

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys appeared first on Search Engine Journal.

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Register for Litmus Live 2022: The Ultimate Event for Email Pros

Litmus

Registration is now open for Litmus Live 2022! On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Over the course of two days, you’ll get inspired by email thought leaders through live and on-demand sessions, take part in interactive roundtable discussions with speakers and the Litmus team, and more.

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Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys via @sejournal, @gregjarboe

Search Engine Journal

TikTok shares the second installment of its Path-to-Purchase Report, a study showing TikTok’s impact on purchase journeys – from discovery to consideration to post-purchase evangelism. The post Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys appeared first on Search Engine Journal.

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4 Mistakes You’re Making with Email Marketing Automation

Benchmark Email

“Email marketing automation is the key to doing more with less,” says Tabish Bhimani — founder Mastrat Digital. His message encapsulates the reasons why more than 59% of marketers are expanding automation of email programs. It’s easy to understand why many marketers are jumping on the bandwagon. Email automation saves time and creates opportunities for… The post 4 Mistakes You’re Making with Email Marketing Automation appeared first on Benchmark Email.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Should I Use Broad Or Phrase Match Negative? Ask The PPC via @sejournal, @navahf

Search Engine Journal

Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it's best to use them. The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.

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How Remote Workers Differ From Onsite Workers: Learning Preferences May Hold the Key

SWZD

Did you know that how you learn likely drives your work-from-home style? Take a look at our recent survey results to learn more.

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6 Steps To Creating Sales Incentive Structure | Varicent

Varicent

Sales reps have complex and multi-layered motivations. When designing a sales compensation program that taps into these motivations to encourage positive behavior, it's impossible to take a one-size-fits-all approach. Instead, it's important to take some time upfront to define precisely what you want your sales incentive program to achieve and how you can achieve much better results.