Tue.Mar 02, 2021

The Pros and Cons of Attribution Models: A 2021 Update


Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence.

Big Data and Your Email Marketing Campaign


Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence.


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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis.

9 Top Apps for Faster B2B Mobile Payments


The days of mailing checks, arguing with Barbara from Collections, and checking the PO box are numbered. Nowadays paying a bill, sending an invoice, receiving a payment, and running a card can be done in an instant. All it takes is a tap or swipe on a touchscreen.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Survey: 39% of CMOs to Increase Sales of Products to Existing Customers

KoMarketing Associates

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021.

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5 Leading Ecommerce Trends for 2021 You Should Use to Your Advantage


As if the e-commerce market wasn’t growing fast enough in recent years, during the pandemic it has reached unprecedented heights. Without a doubt, the pandemic is reshaping the business sector in a very big way. . The best part?

Write Like You Talk: 12 Tips for Conversational Content

Content Marketing Institute

The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading → The post Write Like You Talk: 12 Tips for Conversational Content appeared first on Content Marketing Institute.

How to Maximize ROI from Your Event Marketing Content


Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Too often, companies don’t capitalize on the synergies between these two practices. Those who can see a significant boost to ROI. Here’s how.

Email Marketing Analytics: How Data Can Increase Your ROI


Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Under the Microscope; 3 B2B Content Marketing Compounds for Advanced Practice

Inbox Insight

Is B2B Content Strategy becoming an advanced artform ? The fundamental elements of B2B content marketing never change but they do evolve to enable cutting edge execution. As part of our series on B2B content marketing strategy, we’ve created our own periodic table of essential content elements.

How to Build a Bottom Line-Focused Martech Stack (And Use It)


Behind every successful company today is a streamlined martech stack, humming along behind the scenes. Account-based marketing, personalization, email, brand management, lead nurturing, lead scoring – you can’t pull off a winning marketing strategy today without the right marketing technology.

Pinterest Analytics 101: Tips and Tools to Help You Track Your Success


Pinterest analytics tools let you pinpoint where your campaigns stick. When you know how to read them to their full potential, they keep your Pinterest business strategy sharp. Pinterest recently rolled out a platform update , including a few tweaks to metric definitions.

Salesforce Raps Account-To-Account Payments to Ease B2B Cash Flow


More and more companies are turning to digital account-to-account (A2A) payment methods to streamline business-to-business (B2B) transactions – the latest pioneer on the checklist is Salesforce, reveals a report published on 1 st of March 2021.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Sara Varni thinks: a chat with Twilio’s CMO

Velocity Partners

You gotta admire Twilio. They turned a pretty nichey-geeky thing (um, virtualising comms infrastructures and making them available via APIs) and turned it into one of the world’s hottest B2B companies. It all started as

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Why You Should Use Early Bird Registration for Your Next Event


A few years ago on Thanksgiving, my entire family flew to my sister's house, except for me. I couldn't afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO).

How to create a viral video for social media marketing

Sprout Social

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success.

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Save Time With Agile Email Marketing: Everything You Need To Know


"Hey, would you mind sending a follow-up email?". You're already barely keeping up with your workload when you get the dreaded, last-minute email request.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Why are brands still failing to deliver true 1:1 personalization?


In a recent Formation.ai study , respondents listed the following top three personalization strategies most likely to increase their loyalty to a brand: Personalized website experiences. Marketing email. Mobile notifications.

Betting Big: 3 Keys To Employee Retention in Times of COVID-19


The COVID-19 pandemic has brought about a record-breaking rate of unemployment. This, in turn, has created something of a buyer’s market where power has shifted from workers to employers. Companies had to lay off workers, cut salaries, and reduce benefits to keep their operations running.

Marketing Platforms to Grow Your Business


Marketing platforms are becoming more and more key to any comprehensive business strategy. From back-end office automation to customer-reaching tools, finding one that fits all of your needs and is easy to use can be challenging.

10 Steps to Blend STAT Ranking Data with Site Performance Metrics


Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Get the Most ROI From Your B2B Marketing Agency

Industrial Marketer

Let’s say you’re engaged in a search to find a new B2B marketing agency. After narrowing down your list, you’ve discovered a few that seem to have the right portfolio and list of services. But how can you be sure which one will deliver the best return on your investment?

Best Practices for Balancing Multiple Lead Generation Channels


As far as the lead generation process goes, most demand generation marketers find that it’s an incredibly daunting task to manage full scaled campaigns. The biggest reason for that is simply that each lead generation channel requires direct management of KPIs and goals.

Champion Communications Selected as a Strategic Partner by UK Global Payments Provider Clear Junction

Champion Communications

Champion Communications, the B2B PR consultancy that helps technology companies grow, has been chosen by UK global payments solutions provider Clear Junction to provide strategic Global PR support. .

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Why Welcome Emails are a Must for your Business


Building an effective email marketing strategy is every marketer’s first task. Once a marketer starts implementing his approach, he wishes for prospects to come up to him and say, “I need your service/product.” Wouldn’t this be the ideal outcome?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.