Marketing Insider Group
JANUARY 13, 2025
Most employers understand that their company culture will have a profound impact on their recruiting, team productivity, and internal morale. But they may not realize that their culture can also strongly influence their marketing efforts. What is this relationship like, and how can you use company culture to your advantage in this context? First, let’s examine the many sides of company culture.
Webbiquity
JANUARY 13, 2025
Guest post by Natasha Lane. When working to build a successful website with a high conversion potential, reaching your goals will depend on more than just design and technical performance. Image credit: Nataliya Vaitkevich on Pexels Yes, aesthetic appearance and usability factors impact how web visitors perceive your brand. Scientific research even suggests that they directly influence people’s purchase intention.
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Marketing Insider Group
JANUARY 13, 2025
Your company needs to figure out a way to understand and engage its customers. Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. This integration makes it easier to collect and use customer data, craft personalized campaigns, and achieve better ROI.
Martech
JANUARY 13, 2025
Meta’s recent decision to move from fact-checkers to a community notes model akin to X, highlights a growing divide in how digital platforms handle free speech and content moderation. This underscores a deeper disconnect across digital channels. These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
sagefrog
JANUARY 13, 2025
Whether youre a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Zoominfo
JANUARY 13, 2025
Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you. Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions.
SmartBrief - Marketing
JANUARY 13, 2025
Revenue, customer acquisition costs, market share. If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. Are social media insights on that list? If not, they need to be. Business leaders share a singular goal: growth. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.
Martech
JANUARY 13, 2025
Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit a martech team and its broader organization. Fortunately, there are many aspects to an individuals career that avail themselves to provide diverse insights.
Trade Press Services
JANUARY 13, 2025
As the new year unfolds, many individuals and businesses set ambitious resolutions aimed at self-improvement and organizational success. Yet, studies reveal that 94 percent of resolutions are abandoned by the end of February, often leading to disappointment and self-criticism. An alternative approach that is gaining traction is the idea of selecting a single focus word a guiding principle or theme for the year.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
JANUARY 13, 2025
Artificial intelligence (AI) has left no stone unturned to help small and medium-sized businesses (SMBs) in marketing. From data-driven campaigns, automating processes, and optimizing social media strategies, your marketing efforts can be tripled using AI. In fact, 67% of marketing leaders already believe that AI will help them better understand their customers and boost overall growth.
Sprout Social
JANUARY 13, 2025
Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.
Salesforce Marketing Cloud
JANUARY 13, 2025
Whether youre running an e-commerce platform preparing for Black Friday or a SaaS solution onboarding a wave of new users, handling high demand without compromising app performance is critical to keeping customers happy. Happy customers are one thing, but loyal customers? Youll need to consider performance testing tools think of scale testing as your stress test for success, with success being the ability to deliver a consistent, quality user experience.
CMSWire
JANUARY 13, 2025
Customer experience and. the weather? It's amazing what you can do with a solid sentiment analysis game plan. Continue reading.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Salesforce Marketing Cloud
JANUARY 13, 2025
Scalability can make or break a business. Youre either growing with demand or facing the risk of performance slowdowns, system outages, lost revenue, and unhappy customers. While implementing scalability across an organization can seem like an enormous task, its doable. And the first step to becoming a scalable business? Learning from others. In a recent panel discussion, IT leaders shared their scalability journeys and valuable lessons learned about streamlining operations, improving performanc
SalesIntel
JANUARY 13, 2025
Sales success is not just about how many deals you close. Sales success is also about how fast you close those deals and generate revenue for your business. This is where a metric like sales velocity comes into play. Picture this. The sales process is a well-oiled machine. You want it to run smoothly, efficiently, and without unnecessary friction. However, the efficiency of your sales process depends on multiple factorsand even if one of them is not aligned with the sales cycle, you may lose out
Lake B2B
JANUARY 13, 2025
Email marketing remains one of the most effective ways for educational organizations, institutions, and edtech companies to connect with their audience. A well-constructed, data-driven email list enables personalized communication, fosters engagement, and drives measurable results.
Salesforce Marketing Cloud
JANUARY 13, 2025
Managing vast amounts of data is daunting. With millions of records to handle, maintaining high data quality, compliance with regulations , and streamlining processes can seem overwhelming. Yet these tasks are essential for any organization striving to stay competitive and efficient. In fact, data quality is a top priority for analytics and IT leaders.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The Freeman Company
JANUARY 13, 2025
Home Freeman Pitch Deck This pitch deck from Freeman serves as a guide for persuading leadership to adopt new event strategies. It is designed to be presented face-to-face and not as a printed or digital handout. The deck focuses on leveraging key insights and trends to build credibility, raise awareness, gain leadership buy-in, and inspire action toward adopting forward-thinking event strategies.
Valasys
JANUARY 13, 2025
Music has the power to elevate moments, evoke emotions, and connect people in unique ways. Whether youre exploring new genres, looking for a specific track from an elusive artist, or simply in the mood to discover something fresh, finding the right song can sometimes feel like a treasure hunt. Thanks to the rapid development of technology, advanced song-finder apps have emerged as essential tools to help users uncover new music with ease and precision.
Martech
JANUARY 13, 2025
Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But theres just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down your sites loading speed especially on small screens which can frustrate visitors and increase bounce rates.
Acrolinx
JANUARY 13, 2025
Knowledge is one of the most valuable assets an enterprise possesses. However, without a proper strategy to manage, organize, and share it, that knowledge often fizzles when employees leave the company. Or, across teams, knowledge-transfer is poor and so there are duplicate efforts and confusing communication to customers. Dont let poor knowledge management slow you down!
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
RightOn Interactive
JANUARY 13, 2025
In todays competitive business landscape, understanding your customers is more critical than ever. One of the most effective ways to gain insight into your audience is by listening to their conversations. Phone calls provide a direct line to your customers thoughts, needs, and expectations. At Right on Interactive, we leverage CallRail to help our clients [.
Data Cleaning/CRM Appending
JANUARY 13, 2025
The startup landscape is experiencing a prolonged spell of funding winter. The year 2023 concluded with a dull note for global funding, capping the lowest venture funding since 2018. The global funding data was recorded at USD 285 billion in 2023, compared to USD 462 billion and a significant decrease of 38% compared to the […] The post Target the right market with global funding data appeared first on BizProspex.
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