Sun.Sep 13, 2020

Software Review: Osano Manages Cookie Consent and Access Requests

Customer Experience Matrix

The next stop on our privacy software tour is Osano , which bills itself as “the only privacy platform you’ll ever need”. That's a bit of an overstatement: Osano is largely limited to data subject interactions, which is only one of the four primary privacy system functions I defined in my first post on this topic. The other three are: discovering personal data in company systems, defining policies for data use, and enforcing those policies.)

Review 126

Sheena’s App of the Week: Cozi

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. I love productivity tools. I recently learned about Cozi , a family organizing app that does it all.

List 79

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How Selling is a Team Sport and Why Marketing is the MVP

Oktopost

Sales is no longer the driver of everything in an organization. Selling is a team sport and holding MVP status of that team is marketing. However, quite often there is a big disconnect between sales and marketing.

Getting Started With Video Marketing

Sharpspring

Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Why are we so sure about that?

Video 63

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Improving the B2B Customer Experience with Interactive Content

The Lead Agency

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

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Tips To Save Tons of Money on Printing

Altitude Branding

We may never really think about printing costs, but these can create economic strain for a company. If you actually start calculating how much you are spending on paper and ink, you may be taken aback and start looking for ways to save on the cost of printing that go beyond buying a cheaper printer.

Paper 52

Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin

Search Engine Journal

In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content. The post Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin appeared first on Search Engine Journal. Content Marketing

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Moz

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered.

Why Investing in a CRM Helps Small Businesses

Outbound Engine

Ever found yourself digging through a stack of business cards or scrolling through old emails to find the client information you need? You could save a lot of time and headache by investing in a CRM.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Promise and Perils of Focusing on "In-Market" Prospects

B2B Marketing Directions

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

Best Practices for Mobile Ad Attribution in iOS14

MightySignal

IDFA is going away. Learn how top ad attribution developers are preparing for iOS14's increased user privacy features like ATT and SKAdnetwork with these best practices and simulation tools