Search Engine Journal

SEPTEMBER 13, 2020

In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content. The post Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin appeared first on Search Engine Journal.

Content 128

Content Content Marketing Marketing 128

Heinz Marketing

SEPTEMBER 13, 2020

By Sheena McKinney , Executive Assistant at Heinz Marketing. I love productivity tools. I recently learned about Cozi , a family organizing app that does it all. It helps coordinate and communicate everyone’s schedules and activities, track grocery lists, manage to do lists, plan ahead for dinner, and keep the whole family on the same page. If you’re homeschooling, whether by choice or by default because of mandated online learning, this could really be a big help to families!

Paper 109

Paper Planning Advertising Agencies Course 109

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent. To make this prediction, intent data is processed using a software application with predictive analytics functionality.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Oktopost

SEPTEMBER 13, 2020

Sales is no longer the driver of everything in an organization. Selling is a team sport and holding MVP status of that team is marketing. However, quite often there is a big disconnect between sales and marketing. Sales is looked at as king and marketing is often out for debate on how effective it can be. But here’s the thing, the world has changed.

Work Management 80

Work Management Training B2B Sales Social Media 80

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The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text. As it is more engaging, it keeps visitors on a web page for much longer and generates more conversions and click-throughs.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Moz

SEPTEMBER 13, 2020

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing.

SEO 64

SEO Optimization De-duping Keywords 64

Choozle

SEPTEMBER 13, 2020

The 2020 holiday shopping season will look different compared to years past. However, it’s going to be more critical than ever for people to come together and share gifts with their loved ones. Traditionally, marketers often look at last year’s holiday trends to understand how to plan this year’s holiday advertising campaigns. But looking to the past—like what happened during Black Friday 2019—won’t be enough to prepare for Holiday Season 2020.

Advertisements 55

Advertisements Advertising Cost Per Thousand CPM 55

Customer Experience Matrix

SEPTEMBER 13, 2020

The next stop on our privacy software tour is Osano , which bills itself as “the only privacy platform you’ll ever need”. That's a bit of an overstatement: Osano is largely limited to data subject interactions, which is only one of the four primary privacy system functions I defined in my first post on this topic. (The other three are: discovering personal data in company systems, defining policies for data use, and enforcing those policies.

Enterprise Management 136

Enterprise Management Marketing Management Software Privacy 136

Outbound Engine

SEPTEMBER 13, 2020

Ever found yourself digging through a stack of business cards or scrolling through old emails to find the client information you need? You could save a lot of time and headache by investing in a CRM. A CRM helps small businesses perform tasks as basic as storing customer data and as complicated as automatically generating reports and submitting forms.

Small Business Marketing 59

Small Business Marketing CRM Business Marketing Management 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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