Optinmonster
APRIL 23, 2020
SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing.
Contently
APRIL 23, 2020
I got my first taste of digital media success the summer before I went to college. My friend Andy and I went up to Albany to watch the New York Giants training camp. At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. After the articles went live, readers would send in hundreds of comments.
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Anyword
APRIL 23, 2020
There’s a lot of uncertainty out there, but there’s one thing that we know for a fact: Traffic to publisher sites is at unprecedented levels right now. The thing is – this won’t last. We’re already starting to see a (slight) drop. . Which brings me to this question: What are publishers supposed to do with this abundance of users? That’s what I want to dig into this week. .
KoMarketing Associates
APRIL 23, 2020
New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way. Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey. Statistics showed that the majority of marketers (50%) have a strategy in place to produce thought leadership content.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
APRIL 23, 2020
Guest post by Meredith Young. The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. From resource allocations being shifted by manufacturers to products such as protective face masks, to a boom in telecommunications services and closing of non-essential businesses, plus everything in between.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
APRIL 23, 2020
CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too. Continue reading → The post How We’re Navigating the New Now of Content Marketing appeared first on Content Marketing Institute.
Vidyard
APRIL 23, 2020
Vidyard provides free access to its online video and virtual teaching tools to help K-12 school districts and teachers take their communications online with private video content. KITCHENER, Ontario – April 23, 2020 – Vidyard announced today that it will provide all school districts and teachers with free, early access to its secure video messaging and screen sharing solution, Vidyard for Schools , to help school staff and teachers stay connected and productive while physical schools remain clos
ClearVoice
APRIL 23, 2020
You’ve been tasked to personalize a topic. As a writer, you must make it vitally important to the brand’s readers and pull them in, like a best friend begging to learn more. The secret winning element is… people. When we write about people, and the human emotions, empathy and insight they possess, we can quickly make even the most mundane (or complex) product relatable among target audience members.
Bannersnack
APRIL 23, 2020
We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends. The collective attention span has drastically decreased in the last few years due to the digital information overload, a study by the Technical University of Denmark suggests. Consequently, more and more consumers are becoming immune to ads. […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sharpspring
APRIL 23, 2020
When used properly, email marketing can be one of the most effective ways to boost your business. It builds credibility, helps to brand your company and gets your name out to a ready audience who are keen to purchase your products. However, the ability to measure results is at the center of every successful email campaign, and this is where automation tools become so valuable.
Search Engine Journal
APRIL 23, 2020
Marketing during the COVID-19 pandemic can be tricky. Here are some brands that missed the mark with their campaigns. The post 7 Brands That Are Looking Awful During the Coronavirus Pandemic via @gregjarboe appeared first on Search Engine Journal.
Hubspot
APRIL 23, 2020
When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions. In the first few weeks of the crisis, we saw that while sales outreach has increased, response rates and deal volume dropped to new lows.
SendGrid
APRIL 23, 2020
Learn how to implement interactive elements into your email campaigns with these 5 examples. The post How to Add Interactive Elements to Your Emails appeared first on SendGrid.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
APRIL 23, 2020
So. you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well.
xiQ
APRIL 23, 2020
Not if you transform Field Marketing into ABM specialists. Large B2B companies across the globe are now realizing they’re dealing with an unfortunate question: what to do with field marketers? Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The lead pool created by garnering interest from these events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s r
Hubspot
APRIL 23, 2020
On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals.
DivvyHQ
APRIL 23, 2020
As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content actually is, and what types of data you'll need to create it.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
APRIL 23, 2020
Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets.
ClearVoice
APRIL 23, 2020
Google is continually updating its decision-making algorithm in efforts to provide the best answers and experience for users. Traditional factors like on-page content, optimization, external authority signals and user experience metrics continue to be critical factors for success in organic search. However, making a decision based on the level of information, influence and integrity of a site or piece of content is such a difficult task that Google has begun to address it with its introduction a
Madison Logic
APRIL 23, 2020
If you’re a marketer who needs advice on navigating the challenges you’re facing, check out this insightful panel discussion from TechConnectr featuring Madison Logic’s Co-founder and COO Vin Turk and ABM leaders around the industry. Listen to the full discussion now: The post TechConnectr’s ABM Leaders Collaborative Discussion on “B2B Marketing During a Pandemic Crises” appeared first on Madison Logic Blog.
Hubspot
APRIL 23, 2020
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DemandBase
APRIL 23, 2020
We were initially perplexed, I have to admit. When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. As a sales development leader, my gut reaction was to stick to the script and continue to do what I do best at the end of any quarter: push hard, get meetings, and finish strong. I continued to encourage my team to get after it, hit their daily goals, and exceed whatever number we put in front of them.
Hubspot
APRIL 23, 2020
If you're not offering your customers multiple ways to make payments online, you're leaving money on the table. While there's no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. So, you're probably wondering, "How can I save that money?". You'll have to set up an effective online payment portal with a range of payment options.
Litmus
APRIL 23, 2020
[Ebook] The Three Pillars of Successful Email Marketing | Part 2: Post. So you’ve sent your perfectly planned and executed email campaign —now what? It’s time to master the second pillar to email marketing success: gathering the post-send insights that help you learn from your work and improve future emails. Why nailing your post-send analysis is so important.
Aberdeen
APRIL 23, 2020
I had a prospective client recently ask me how many Cloud Architects we had in our database — a data vendor had recently ran a query for them against the title, and were only able to find 1,800. As of today, there are approximately 50,000 Cloud Architects in the United States alone. But that number does not come from what it says on their business card, and it doesn’t necessarily mean they’re a decision maker at their organization.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Vidyard
APRIL 23, 2020
Vidyard provides free access to its online video and virtual teaching tools to help K-12 school districts and teachers take their communications online with private video content KITCHENER, Ontario – April 23, 2020 – Vidyard announced today that it will provide all school districts and teachers with free, early access to its secure video messaging and screen sharing solution, Vidyard for Schools , to help school staff and teachers stay connected and productive while physical schools remain close
Moz
APRIL 23, 2020
Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it?
ClickDimensions
APRIL 23, 2020
What do our subscribers need from us right now? As we collectively navigate the ongoing COVID-19 pandemic around the globe, that’s the most important question that brands can ask before they plan, create or send email marketing questions. Businesses also must accept that sometimes during this crisis the answer to that question will be “nothing” and be willing to temporarily give customers some space in their inbox as they focus on other priorities.
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