Tue.Nov 05, 2019

The Top 10 B2B Digital Marketing Strategies for 2020


Guest post by Austin Cline. The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Getting your message in front of the right prospects was often difficult, time-consuming, and expensive.

What Your Peers Think is Critical for Future Growth – What’s Your Edge?

Measure Up Marketing

In this episode of What’s Your Edge we captured the highlights from our 20 th anniversary conversations with customers from around the world and from all five of the industries we serve holding C-level and VP positions. We held a series of 20-minute virtual gatherings where we addressed two topics. As they looked back 20 years what did they see were the major changes and shifts in business? And as they look to the future what do they see will be their priorities and challenges.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks. But what happens when you are tasked with being the point person for your company’s upcoming B2B web design project? Even if you’ve managed a project of this scale before, it’s likely been a few years.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Email from Name Extension Strategies that Help Differentiate Your Messages

Modern Marketing

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox. You also want to fully leverage all the investments you’ve made in your brand—which your brand name and logo represent—via advertising, marketing, store environments, and customer experiences.

More Trending

Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. DemandGen recently published the “2019 Lead Nurturing and Acceleration Survey Report,” and statistics showed that most marketers (60%) would give their current lead nurture programs a failing grade if asked.

Making Enterprise Marketing Agility A Reality

Marketing Insider Group

For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now. But as soon as we start adding additional teams or trying to interface with groups outside our own department, things get real complicated real fast. For marketers, the complications can feel exponentially more daunting.

Dwell 119

Should I Create Original Content or Curate It?


Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

How to Schedule Instagram Posts: A Step-by-Step Guide


Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable. Whether you’re running a business account, a creator account , or you’re building up your brand on the regular, using an Instagram scheduler is one of the best ways to reclaim your time and creativity. In this post we’ll take you through the steps and best practices for all three types of Instagram accounts, so you can turn your attention to what matters.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond.

4 Proven Ways to Eradicate Burnout


Experiencing burnout can have extreme repercussions. It can lead to physical and emotional issues and greatly affect your personal life. I’m talking about overall job dissatisfaction, turnover, depression, anxiety, exhaustion, low motivation, and frustration. Doesn’t sound fun, does it? Having that work-life balance is more than just a fad you hear millennials list as a job requirement.

InsightBase Wins 2019 Rele Award for Sales Enablement


The Rele Awards celebrate influencers, technologies, and organizations leading the advancement of personalization. The Reles are the only industry awards solely focused on recognizing those dedicated to seamlessly delivering individualized customer experiences and generating remarkable results. Three categories honor the organizations, individuals, and technologies dedicated to advancing personalization: Personalized Experiences. Influencers & Heroes. Tech Solutions & Agencies.

The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)


“Oh, I’ll just make this one little tweak before we send…” Nope. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction.

Email 70

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy


In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads. If you are a digital marketer trying to understand how to get better results from your ABM program, these insights may help

How an Email Newsletter Helped Money Magazine Reinvent Itself


In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. For decades, Money editors assigned stories aimed at the “haves” instead of the “have-nots.” ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. It had to go digital, of course, but it also needed to attract a new readership.

How to Engineer Your Brand’s Instagram Success Story

Content Marketing Institute

Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator. Continue reading → The post How to Engineer Your Brand’s Instagram Success Story appeared first on Content Marketing Institute. Company News

Brand 64

The Convergence of Storytelling and Personalized Marketing Automation

Martech Advisor

It’s noisy out there. Consumers are inundated with content. How can you break through? STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. There’s never been a better time to be a marketer. Social media and mobile, combined with a staggering amount of data, have made it easier than ever to reach audiences. The challenge? Reach has become a commodity.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Optimize your Channel Rebate and SPIF Programs

Computer Market Research

Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However, without automated checks and balances in place, managing rebate and SPIF programs can become time-consuming and burdensome to administer. According to Jan Triplett , Ph.D.,

4 Respectful Tips for Veterans Day & Remembrance Day Marketing

Martech Advisor

Veterans Day (in the United States) and Remembrance Day (across the Commonwealth of Nations) are observed on November 11. Here are four marketing tips brands can use in their Veterans Day and Remembrance Day marketing campaigns. November 11 is observed as the Veterans Day in the US to honor the military veterans, i.e., the men and women who have served in the United States Armed Forces.

what’s top of mind for the cmo: november 2019


a discussion with Fathom’s Steve Kessen + Jim Kohl. joe adams 22-minute read. in brief.

CMO 60

Omni-Channel Testing & Digital Assurance: The Overlap & What it Means for Products


Everything in today’s day and age is being digitized. However, the growth of digitization and automation comes at a cost – in this case, that cost is the security (or lack thereof) of the end-user’s personal information. With the rise of technology catering to almost all customer needs, there is also a rise in the. Optimization Best Practices

Aging 59

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Avoid Fly-By Marketing: How To Map Content for Your B2B Tech Audience

Golden Spiral

The Article In 60 Seconds. B2B buyers are overwhelmed by information. Information overload, along with increasingly complicated decision-making processes inside organizations, leave buyers feeling confused and paralyzed, according to Harvard Business Review. In a survey of 600 B2B buyers, HBR found that the responsive approach most suppliers take, which focuses on providing more information, actually drops purchase ease levels by 18%.


FMG Suite

Technology is one of the most important components of a financial advisor’s business. From financial planning and risk analysis tools to marketing automation platforms , technology streamlines processes, increases productivity, and helps you grow your business faster. Since building strong relationships is a core element of providing financial advice, a financial advisor CRM (Client Relationship Management) system may be the most essential technology tool for financial advisory firms available.

CRM 57

What Bill Belichick And The Patriots Can Teach Us About Lead Generation And Revenue Growth

Square 2 Marketing

Today, Exceeding Lead Generation And Revenue Goals Feels About As Hard As Winning Six Super Bowls. Let me start by saying that I’m not a Patriots fan. Watching the Eagles beat the Patriots in the Super Bowl was one of the highlights of my fandom. But I appreciate people who do remarkable things. The NFL is one of the most competitive sports leagues on the planet, and the New England Patriots are consistently one of the best teams in the league. How do they do it?

The Biggest Time Wasters in Content Marketing and How Technology Can Eliminate Them


Today, we have so much marketing technology at our disposal, yet many are still stuck in a cycle of inefficiency, laboring over manual minutiae. This certainly applies to content marketing, which often dictates complex processes and many people collaborating on projects. So how can we eliminate the biggest time wasters in content marketing? Let's dig in.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.