Tue.Nov 05, 2019

The Top 10 B2B Digital Marketing Strategies for 2020


Guest post by Austin Cline. The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

What Your Peers Think is Critical for Future Growth – What’s Your Edge?

Measure Up Marketing

In this episode of What’s Your Edge we captured the highlights from our 20 th anniversary conversations with customers from around the world and from all five of the industries we serve holding C-level and VP positions.

Tips to Successfully Oversee a B2B Web Design Project

BOP Design

Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success.

More Trending

Should I Create Original Content or Curate It?


Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

Making Enterprise Marketing Agility A Reality

Marketing Insider Group

For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now.

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Making Your B2B Social Media Marketing Strategy Exciting (7 Tips)

KoMarketing Associates

The value of social media marketing is undeniable. Many marketers have come to understand this and now leverage social media as an integral part of their overall marketing strategy. However, recent research shows that marketers still face a number of challenges when it comes to strategy and tactical implementation. Developing social strategies that support business goals, and identifying and understanding target audiences are amongst social media marketers’ biggest challenges.

How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy


In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Email from Name Extension Strategies that Help Differentiate Your Messages

Modern Marketing

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox.

How to Optimize your Channel Rebate and SPIF Programs

Computer Market Research

Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold.

How an Email Newsletter Helped Money Magazine Reinvent Itself


In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. For decades, Money editors assigned stories aimed at the “haves” instead of the “have-nots.”

LiveIntent Featured in eMarketer’s Email Marketing 2019 Report


When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. Email is one of our very favorite topics.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Avoid Fly-By Marketing: How To Map Content for Your B2B Tech Audience

Golden Spiral

The Article In 60 Seconds. B2B buyers are overwhelmed by information. Information overload, along with increasingly complicated decision-making processes inside organizations, leave buyers feeling confused and paralyzed, according to Harvard Business Review.

what’s top of mind for the cmo: november 2019


a discussion with Fathom’s Steve Kessen + Jim Kohl. joe adams 22-minute read. in brief.

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Marketing Salaries: The Guide to What You’ll Make Where


Data is an essential component of any digital marketing strategy —have you made data a part of your career-planning toolkit? For our 2019 Inbound Marketing Job & Salary Guide, Conductor analyzed data from four major job sites to better understand the current market for SEOs and content marketers.

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Omni-Channel Testing & Digital Assurance: The Overlap & What it Means for Products


Everything in today’s day and age is being digitized. However, the growth of digitization and automation comes at a cost – in this case, that cost is the security (or lack thereof) of the end-user’s personal information.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Case study: How conversational AI tech Interactions helps Kiwi.com manage travel disruptions


Headquartered in Czechia, Kiwi.com is a travel search engine that receives over 100 million search queries each day. The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers.

Safeguard Your Business Against IRS: Here’s How

Altitude Branding

Getting in trouble with the IRS is the last thing that you would want to do. For this reason, it is always advisable to be regular with your tax returns and payments. A major concern for taxpayers is criminal charges by the IRS.

The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)


“Oh, I’ll just make this one little tweak before we send…” Nope. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link.

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InsightBase Wins 2019 Rele Award for Sales Enablement


The Rele Awards celebrate influencers, technologies, and organizations leading the advancement of personalization. The Reles are the only industry awards solely focused on recognizing those dedicated to seamlessly delivering individualized customer experiences and generating remarkable results.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

8 Infographic Examples That Deliver

SmartBug Media

When thinking about infographics and how they are designed, I often recall a not-so-famous quote from a very famous author, Sir Arthur Conan Doyle: “Data! Data! I can’t make bricks without clay!”.

4 Proven Ways to Eradicate Burnout


Experiencing burnout can have extreme repercussions. It can lead to physical and emotional issues and greatly affect your personal life. I’m talking about overall job dissatisfaction, turnover, depression, anxiety, exhaustion, low motivation, and frustration. Doesn’t sound fun, does it?

OutboundEngine Expands into 350+ Businesses Categories — Making First-Class Marketing More Accessible

Outbound Engine

OutboundEngine is excited to announce our expansion into more than 350+ business categories. This change will help more small businesses get the great marketing they deserve. Meeting your customers where they are. Today’s consumers look online for brands and businesses more than ever.

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How to Succeed in Google News


How to know what to write about, how to write it and stand out against the competition. The post How to Succeed in Google News appeared first on MarketMuse. Content Creation

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.