Tue.Nov 05, 2019

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Guest post by Austin Cline. The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

What Your Peers Think is Critical for Future Growth – What’s Your Edge?

Measure Up Marketing

In this episode of What’s Your Edge we captured the highlights from our 20 th anniversary conversations with customers from around the world and from all five of the industries we serve holding C-level and VP positions.

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Tips to Successfully Oversee a B2B Web Design Project

BOP Design

Authored by Robin Maylone and Kara Jensen. As a B2B marketer, you likely have a lot on your plate with everything from strategy creation to measuring analytics to reporting the ROI of your campaigns. You probably have best practices and processes in place to handle all of these tasks.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success.

More Trending

Should I Create Original Content or Curate It?

Act-On

Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

Making Enterprise Marketing Agility A Reality

Marketing Insider Group

For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now.

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Email from Name Extension Strategies that Help Differentiate Your Messages

Modern Marketing

Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox.

4 Proven Ways to Eradicate Burnout

Hatchbuck

Experiencing burnout can have extreme repercussions. It can lead to physical and emotional issues and greatly affect your personal life. I’m talking about overall job dissatisfaction, turnover, depression, anxiety, exhaustion, low motivation, and frustration. Doesn’t sound fun, does it?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

InsightBase Wins 2019 Rele Award for Sales Enablement

TrueInfluence

The Rele Awards celebrate influencers, technologies, and organizations leading the advancement of personalization. The Reles are the only industry awards solely focused on recognizing those dedicated to seamlessly delivering individualized customer experiences and generating remarkable results.

How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy

Lattice

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)

Litmus

“Oh, I’ll just make this one little tweak before we send…” Nope. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link.

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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. For decades, Money editors assigned stories aimed at the “haves” instead of the “have-nots.”

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Engineer Your Brand’s Instagram Success Story

Content Marketing Institute

Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator.

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How to Optimize your Channel Rebate and SPIF Programs

Computer Market Research

Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold.

How to Schedule Instagram Posts: A Step-by-Step Guide

Hootsuite

Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable.

Omni-Channel Testing & Digital Assurance: The Overlap & What it Means for Products

Convert

Everything in today’s day and age is being digitized. However, the growth of digitization and automation comes at a cost – in this case, that cost is the security (or lack thereof) of the end-user’s personal information.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Avoid Fly-By Marketing: How To Map Content for Your B2B Tech Audience

Golden Spiral

The Article In 60 Seconds. B2B buyers are overwhelmed by information. Information overload, along with increasingly complicated decision-making processes inside organizations, leave buyers feeling confused and paralyzed, according to Harvard Business Review.

WHY A FINANCIAL ADVISOR CRM IS CRITICAL FOR GROWING YOUR BUSINESS

FMG Suite

Technology is one of the most important components of a financial advisor’s business. From financial planning and risk analysis tools to marketing automation platforms , technology streamlines processes, increases productivity, and helps you grow your business faster.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers.

How to Get the Most Value out of Your Programmatic Ads

Aberdeen

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Biggest Time Wasters in Content Marketing and How Technology Can Eliminate Them

DivvyHQ

Today, we have so much marketing technology at our disposal, yet many are still stuck in a cycle of inefficiency, laboring over manual minutiae. This certainly applies to content marketing, which often dictates complex processes and many people collaborating on projects.

LiveIntent Featured in eMarketer’s Email Marketing 2019 Report

Liveintent

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. Email is one of our very favorite topics.

What Bill Belichick And The Patriots Can Teach Us About Lead Generation And Revenue Growth

Square 2 Marketing

Today, Exceeding Lead Generation And Revenue Goals Feels About As Hard As Winning Six Super Bowls. Let me start by saying that I’m not a Patriots fan. Watching the Eagles beat the Patriots in the Super Bowl was one of the highlights of my fandom. But I appreciate people who do remarkable things.

15 Examples of Irresistible Calls to Action to Use in Your Content Marketing

ClearVoice

If you’ve ever felt like you needed to poke your content with a stick just to see if it is still alive, then you probably haven’t been maximizing your calls to action.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!