Mon.Apr 17, 2017

Digital Transformation Works — So Why Are Companies Struggling to Transform?

Marketing Insider Group

Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas.

Work 100

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Here it is, 2017, and we don’t get around in flying cars. Still, many of the inventions and technologies that seemed like a far-fetched or futuristic dream just a decade ago are now a reality.

Email Marketing and the Mystery of the Valid - Invalid Address

Modern Marketing

As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to pressing a button and having thousands, if not millions, of emails sent to their intended destination, with no questions asked.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

3 of the Biggest Agile Marketing Challenges

Marketing Insider Group

Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” ” “Personalize everything to me individually, but don’t come off like a digital stalker.”

What’s The Difference Between “Engagement” and Account Based Everything?

Engagio

From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means.

Spam 29

Employer Branding Strategy for Professional Services Firms

Hinge Marketing

Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project. The right talent, at the right time, doing the right things, drives higher value. In this post, we want to explore how an employer brand can benefit your firm.

You Need to Work on Your Writing

Aberdeen CMO Essentials

My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation.

Why B2B Marketing Still Needs Social Media

Kapost

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff.

An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]

Hubspot

Your data is only as good as your ability to understand and communicate it. Effective marketers aren't only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers.

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

chiefmartech

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge.

API 10

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Recruiting a high-performing team

Invoke Recruitment B2B Marketing

When you’re recruiting, it’s tempting to look at your best and most productive current employees and try to find someone just like them. But this is a classic recruitment mistake that can lead to creative sterility and drag down team performance. We all have a natural tendency to favour candidates who are like us and share a common background and interests.

Digital marketing strategy – Smart Insights Digital Marketing Advice

Opentopic

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. The post Digital marketing strategy – Smart Insights Digital Marketing Advice appeared first on Opentopic.

Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers

Contently

The post Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study

Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies

Opentopic

There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Are you turning Better or Bitter?

Ambal's Amusings

I usually don’t fall sick. When I sense the onslaught of a sickness, I use the power of my mind to fight it. Perhaps, that is what is keeping this terrible cold that wants to torture me at bay. That combined with coat, socks, scarf and being dressed like an Eskimo inside the house. Anyways, … Continue reading Are you turning Better or Bitter? Life/Experiences Parenting/Growing up better bitter experiences failure life

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation.

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.