Marketing Insider Group

APRIL 17, 2017

Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas. It has become the ocean — and we are […]. The post Digital Transformation Works — So Why Are Companies Struggling to Transform?

Digital Transformation 187

Digital Transformation Paid Search Agency Companies Process 187

Adobe Experience Cloud Blog

APRIL 17, 2017

Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.

Optimization 130

Optimization Tips Open Rate Click Rate 130

Marketing Insider Group

APRIL 17, 2017

Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” “Personalize everything to me individually, but don’t come off like a digital stalker.” “Maintain a work-life balance, but make sure to respond on social media 24-7.” “Don’t chase every shiny new tool, but keep up […].

Marketing & Strategy 149

Marketing & Strategy Social Media Marketing Relevance 149

Ambal's Amusings

APRIL 17, 2017

I usually don’t fall sick. When I sense the onslaught of a sickness, I use the power of my mind to fight it. Perhaps, that is what is keeping this terrible cold that wants to torture me at bay. That combined with coat, socks, scarf and being dressed like an Eskimo inside the house. Anyways, … Continue reading Are you turning Better or Bitter?

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Engagio

APRIL 17, 2017

From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means. From where I sit, engagement has become a buzzword that organizations are glomming onto in the marketing and sales technology space.

Marketing Automation Services 91

Marketing Automation Services Multi-Channel CAN-SPAM Vendors 91

Vidyard

APRIL 17, 2017

We’ve all been there before. You’ve got a great idea. This lead gen video is going to be the next Dropbox success story. You talk to your video team. You write the script. Everyone is excited. You shoot the video. World-domination, an IPO, and/or promotion are mere frames away. You launch the video. That upload click has never felt so good. … Then the crickets start.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Contently

APRIL 17, 2017

The post Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers appeared first on The Content Strategist.

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Case Study Case Studies Studies Content 64

Vidyard

APRIL 17, 2017

We’ve all been there before. You’ve got a great idea. This lead gen video is going to be the next Dropbox success story. You talk to your video team. You write the script. Everyone is excited. You shoot the video. World-domination, an IPO, and/or promotion are mere frames away. You launch the video. That upload click has never felt so good. … Then the crickets start.

Video Marketing 65

Video Marketing Lead Gen Template Advertising Agencies 65

Aberdeen

APRIL 17, 2017

My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response. In his response, Ken emphasizes the hard work of writing and recommends that designers aspiring to write crack open some great works in order to hone their craft.

Opinions 61

Opinions Email Marketing Paper Order 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Hubspot

APRIL 17, 2017

Your data is only as good as your ability to understand and communicate it. Effective marketers aren't only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers. The best way to tell a story with your data is by visualizing it using a chart or graph. Visualizing your data helps you uncover patterns, correlations, and outliers, communicate insights to your boss, your team, or your company, and make smart, data-backed decisions.

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Correlation Statistics Design Effectiveness 65

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

Hinge Marketing

APRIL 17, 2017

Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project. The right talent, at the right time, doing the right things, drives higher value.

Work Management 116

Work Management Marketing Management Service Brand Identity 116

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Biznology

APRIL 17, 2017

Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company. Here’s the official definition of a business, according to The Personal MBA.

Social Media 143

Social Media Paid Search Agency Companies Media 143

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for

Analytics 110

Analytics Social Media Twitter Marketing Report 110

Hubspot

APRIL 17, 2017

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And that’s only when I first get into the office.

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Research Product Work Management Hubspot 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

chiefmartech

APRIL 17, 2017

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics.

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API Content Conference Sample 44

Hubspot

APRIL 17, 2017

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose? Whether you're diving into a major website redesign or a creating a simple infographic, you need a font combination that looks professional, polished, and doesn't distract from your content.

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Marketing Websites Tools Curation Design 76