Mon.Apr 17, 2017

Trending Sources

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

By Mark Schaefer. A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference?

Digital Transformation Works — So Why Are Companies Struggling to Transform?

B2B Marketing Insider

Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas.

Work 74

Tips & Tricks for Optimizing Your Emails

Modern B2B Marketing

Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes).

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools

Hubspot

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose?

What’s The Difference Between “Engagement” and Account Based Everything?

Engagio

From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means.

Spam 26

3 of the Biggest Agile Marketing Challenges

B2B Marketing Insider

Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” ” “Personalize everything to me individually, but don’t come off like a digital stalker.”

You Need to Work on Your Writing

Aberdeen CMO Essentials

My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Employer Branding Strategy for Professional Services Firms

Hinge Marketing

Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project. The right talent, at the right time, doing the right things, drives higher value. In this post, we want to explore how an employer brand can benefit your firm.

Why B2B Marketing Still Needs Social Media

Kapost

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]

Hubspot

Your data is only as good as your ability to understand and communicate it. Effective marketers aren't only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers.

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

chiefmartech

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge.

API 10

Digital marketing strategy – Smart Insights Digital Marketing Advice

Opentopic

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. The post Digital marketing strategy – Smart Insights Digital Marketing Advice appeared first on Opentopic.

Are you turning Better or Bitter?

Connect the Docs

I usually don’t fall sick. When I sense the onslaught of a sickness, I use the power of my mind to fight it. Perhaps, that is what is keeping this terrible cold that wants to torture me at bay. That combined with coat, socks, scarf and being dressed like an Eskimo inside the house. Anyways, … Continue reading Are you turning Better or Bitter? Life/Experiences Parenting/Growing up better bitter experiences failure life

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies

Opentopic

There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact.

Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers

Contently

The post Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study