Mon.Apr 17, 2017

Digital Transformation Works — So Why Are Companies Struggling to Transform?

Marketing Insider Group

Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas.

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Which (If Any) Marketing Automation Platform Is Right for You?

Act-On

Here it is, 2017, and we don’t get around in flying cars. Still, many of the inventions and technologies that seemed like a far-fetched or futuristic dream just a decade ago are now a reality.

3 of the Biggest Agile Marketing Challenges

Marketing Insider Group

Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” ” “Personalize everything to me individually, but don’t come off like a digital stalker.”

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools

Hubspot

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities -- how can you be expected to choose?

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What’s The Difference Between “Engagement” and Account Based Everything?

Engagio

From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means.

An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]

Hubspot

Your data is only as good as your ability to understand and communicate it. Effective marketers aren't only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers.

Tips & Tricks for Optimizing Your Emails

Modern B2B Marketing

Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes).

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

You Need to Work on Your Writing

Aberdeen CMO Essentials

My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response.

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation.

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

chiefmartech

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Digital marketing strategy – Smart Insights Digital Marketing Advice

Opentopic

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. The post Digital marketing strategy – Smart Insights Digital Marketing Advice appeared first on Opentopic.

Employer Branding Strategy for Professional Services Firms

Hinge Marketing

Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project. The right talent, at the right time, doing the right things, drives higher value. In this post, we want to explore how an employer brand can benefit your firm.

Why B2B Marketing Still Needs Social Media

Kapost

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff.

Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies

Opentopic

There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers

Contently

The post Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. often through gritted teeth. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.

Recruiting a high-performing team

Invoke Recruitment B2B Marketing

When you’re recruiting, it’s tempting to look at your best and most productive current employees and try to find someone just like them. But this is a classic recruitment mistake that can lead to creative sterility and drag down team performance. We all have a natural tendency to favour candidates who are like us and share a common background and interests.

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