Mon.Apr 17, 2017

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

By Mark Schaefer. A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference?

Digital Transformation Works — So Why Are Companies Struggling to Transform?

B2B Marketing Insider

Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas.

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Trending Sources

Tips & Tricks for Optimizing Your Emails

Modern B2B Marketing

Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes).

Is Technology Actually Making Us Less Productive? [New Research]

Hubspot

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

3 of the Biggest Agile Marketing Challenges

B2B Marketing Insider

Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” ” “Personalize everything to me individually, but don’t come off like a digital stalker.”

What’s The Difference Between “Engagement” and Account Based Everything?

Engagio

From day one, the Engagio team has been focused on finding new, innovative ways to foster engagement at scale for businesses. We’re so convinced of its potential that engagement is literally in our name. But, we need to talk about what “engagement” really means.

Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

You Need to Work on Your Writing

Aberdeen CMO Essentials

My friend Ken Gordon is a writer. Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response.

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation.

Why B2B Marketing Still Needs Social Media

Kapost

When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Between daily content creation, constant updates, online conversation management, and striving to stay relevant to a highly curated customer base while remaining competitive, it can seem like an overwhelming nut to crack with little payoff.

Employer Branding Strategy for Professional Services Firms

Hinge Marketing

Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project. The right talent, at the right time, doing the right things, drives higher value. In this post, we want to explore how an employer brand can benefit your firm.

An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]

Hubspot

Your data is only as good as your ability to understand and communicate it. Effective marketers aren't only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

chiefmartech

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge.

Digital marketing strategy – Smart Insights Digital Marketing Advice

Opentopic

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics. The post Digital marketing strategy – Smart Insights Digital Marketing Advice appeared first on Opentopic.

Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers

Contently

The post Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study

Three B2B Predictive Marketing Use Cases – Four Quadrant Go to Market Strategies

Opentopic

There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Are you turning Better or Bitter?

Ambal's Amusings

I usually don’t fall sick. When I sense the onslaught of a sickness, I use the power of my mind to fight it. Perhaps, that is what is keeping this terrible cold that wants to torture me at bay. That combined with coat, socks, scarf and being dressed like an Eskimo inside the house. Anyways, … Continue reading Are you turning Better or Bitter? Life/Experiences Parenting/Growing up better bitter experiences failure life

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. 1 pain point, and you’re likely to hear the same answer. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation.