KoMarketing Associates
JULY 22, 2020
I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In this post, we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers.
Marketing Insider Group
JULY 22, 2020
Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. Not only does it save teams hours out of their day by taking over time-consuming tasks, but it can also make their efforts far more strategic – and profitable. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% boost in sales and productivity with a 12% drop in marketing overhead
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Kaon
JULY 22, 2020
This article was originally published on LinkedIn. By Thomas Scheerder. Sales Director, Kaon Interactive Europe. I love this expression, and I live by it! Don’t sit back hiding in the corner, but pick up yourself and make the most, or even better something great, out of it. During our whole lives, we need to fight the obstacles that we face. I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA.
Marketing Insider Group
JULY 22, 2020
Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. 30% boost in revenue. 66% increased the number of leads generated. 83% saw increased engagement from targeted leads. 50% of teams were more productive and able to optimize their time on qualified leads.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Roketto
JULY 22, 2020
Ah, content marketing. Such a vast and confusing world to dive into. Not only does your content strategy need to be rock solid, but you also need to decide what type of content you want to produce. Do you want to zero in on blog posts? Email marketing? White papers? Ebooks? The sheer amount of choices out there can certainly be overwhelming.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Bannersnack
JULY 22, 2020
Instagram has been fast on trying to catch up to Facebook’s popularity in the last few years. The popular social media platform launched in 2017 the carousel feature, which lets you add up to 10 photos or videos in a post, being a significant hit among its photo-crazed users. What’s more is that, according to […].
Search Engine Journal
JULY 22, 2020
Removing old content can do wonders for your SEO. Learn how to weed out outdated content in this guide to content pruning. The post Why & How Content Pruning Helps Your SEO via @Manish_Analyst appeared first on Search Engine Journal.
Content Marketing Institute
JULY 22, 2020
If people aren’t destined to become buyers, why should you care about them consuming your content? Because the audience journey can be one of the most valuable assets you manage. Now, learn the three laws of audience motion. Continue reading → The post To Gate or Not to Gate? Is That Really the Question? appeared first on Content Marketing Institute.
ClickZ
JULY 22, 2020
30-second summary: Gen Z is better aware of the new trends than older generations so that it makes them more open to trying out new brands and experimenting with products. They typically set purchase patterns to other earning members of their family or even the entire community. . Linear TV doesn’t work for young generations. 70% of Gen Z and 72% of millennials watch TV and consume media content accessing it via online sources such as game consoles or smart TVs as well as multimedia devices lik
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
JULY 22, 2020
The COVID-19 pandemic has hit senior living particularly hard. Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort.
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis.
Roketto
JULY 22, 2020
Ah, content marketing. Such a vast and confusing world to dive into. Not only does your content strategy need to be rock solid, but you also need to decide what type of content you want to produce. Do you want to zero in on blog posts? Email marketing? White papers? Ebooks? The sheer amount of choices out there can certainly be overwhelming.
Metadata
JULY 22, 2020
Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. It’s only over the last several years that software vendors have tried building platforms to help marketers deliver an end-to-end ABM program.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Acrolinx
JULY 22, 2020
Emotions are a big part of who we are as human beings. Research shows that we experience at least one emotion 90 percent of the time. Which is … Continue reading "Emotive Language: How to Use Emotion to Write with Purpose". The post Emotive Language: How to Use Emotion to Write with Purpose appeared first on Acrolinx.
Hubspot
JULY 22, 2020
Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. But maybe your agency hasn't been growing as much as you'd like.
Cortex
JULY 22, 2020
With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products.
BenchmarkONE
JULY 22, 2020
There are 24 hours in a day for all of us. But why does it seem like some people are able to do a lot more with those hours than the rest of us? According to Gallup’s State of the Global Workplace report, 85% of employees spend their days either not engaged or actively disengaged when they’re at the office. And for the most part, it’s not because of a lack of interest or work ethic.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DrumUp
JULY 22, 2020
Reading Time: 4 minutes With over 30 million companies, LinkedIn has proved itself to be a great social networking tool for generating leads, identifying market segments, liaising with like-minded professionals. etc. However, to achieve these spectacles on LinkedIn, you need to develop your brand. You need to devise a.
PureB2B
JULY 22, 2020
It’s not an uncommon thought in most business circles that internal meetings can suck the life blood (and productivity) out of any company (big or small). The negativity around meetings is for the most part misguided. Meetings are an absolutely necessary vehicle for getting things done , but there is little to no focus in most orgs on giving our people the knowledge and skills to execute them with success.
6sense
JULY 22, 2020
6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Like 6sense’s suite of display advertising capabilities, Native Retargeting is entirely self-service and uses the platform’s integrated intent network, patente
Launch Marketing
JULY 22, 2020
Unfortunately, numerous businesses continue to be impacted by COVID-19 – restaurants, travel and hospitality, theaters, department stores, as well as many other brick and mortars heavily reliant on foot traffic to meet their gross margin pressures. Some have found relief in online sales or curbside pick-ups, but others are simply waiting it out or having to close their doors.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
JULY 22, 2020
It’s not an uncommon thought in most business circles that internal meetings can suck the life blood (and productivity) out of any company (big or small). The negativity around meetings is for the most part misguided. Meetings are an absolutely necessary vehicle for getting things done, but there is little to no focus in most orgs on giving our people the knowledge and skills to execute them with success.
MarketMuse
JULY 22, 2020
Discover what it really means to be Agile and how you can bring this methodology to your content team. The post How to Bring Agile Marketing to Your Content Strategy appeared first on MarketMuse.
PFL
JULY 22, 2020
Customer loyalty isn’t automatic, but encouraging it should be. Get proven ideas and strategies for automated direct mail that boosts customer retention. The post What to Send When? Building Customer Loyalty with Tactile Marketing Automation appeared first on PFL.
DivvyHQ
JULY 22, 2020
As a content marketer, what's holding you back from achieving your objectives? When we boil down most content marketing challenges, we often land on some sort of process issue. So why wouldn't you leverage a platform specifically designed for the nuances of the content process? Let's dive deeper.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lake One
JULY 22, 2020
B2B marketers are flush with myriad data points to measure and report on. The problem is – most of them don’t mean s**t to your P&L. For leadership teams getting into the minutiae of PPC impressions or social media followers – it just muddies your ability to see the forest through the trees. In B2B SaaS it can be really misleading because marketing could be burning cash under the disguise of driving leads – leads that aren’t doing anything.
AgencyEA
JULY 22, 2020
Whether at home or in an office with strict safety protocols, it has become increasingly difficult to promote a strong company culture. Instead of big group meetings and quick chats by the coffee pot, COVID-19 and the new work from home “normal” has pigeonholed employees into working alongside the same people day in and day […].
Alejandro Rioja
JULY 22, 2020
In the digital age, the website is the number one source of information for your customers or just about anyone to know more about you or your business. But with several changes in the way we do business, the website’s importance has grown in 2020. The website is now integral for every company, individual, or… How To Drive 10X Traffic To Your Website in 2020: Tips & Tricks ?????
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