Marketing Insider Group
FEBRUARY 5, 2020
Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As former Navy SEAL and Forbes business leadership consultant Brent Gleeson points out, there is indeed a vital thread that runs through all decision-making, both in the boardroom and on the battlefield.
Hive9
FEBRUARY 5, 2020
With inadequate data management practices, many retailers are having trouble meeting their marketing objectives, finds new research. Although these martech leaders put acquiring new customers and improving customer experience at the top of their list of goals, they’re not actually able to spend enough time working directly to reach them. To combat this problem, first and foremost, they need to get more from their martech stack.
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KoMarketing Associates
FEBRUARY 5, 2020
As marketers look ahead to the coming months, new research suggests that they will be focused on providing a personalized, unique customer experience to their prospects. Adobe recently published the “2020 Digital Trends” report, and statistics showed that 25% of CX leaders and 23% of mainstream marketers will be focused on targeting and personalization at their organization in 2020.
Zoominfo
FEBRUARY 5, 2020
It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
FEBRUARY 5, 2020
Planning a content strategy can seem overwhelming to a lot of marketers. Over the years, one of my goals has been to make the process as simple as possible. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. Pillars are the big topics your brand will cover. They should lie in the overlap between what your brand is passionate about and what your audience is passionate about.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
FEBRUARY 5, 2020
Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.
Martech Advisor
FEBRUARY 5, 2020
By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. The ever-smarter machine learning algorithms fueling AI are empowering (some) B2B marketers with new and very usable insights into their enterprise buyers’ increasingly complex – and increasingly digital –
Zoominfo
FEBRUARY 5, 2020
It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses and make purchases.
Content Marketing Institute
FEBRUARY 5, 2020
What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Optinmonster
FEBRUARY 5, 2020
Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Overwhelming. Fortunately, when it comes to marketing automation tools, you’ve got options. Actually, you’ve got lots of options. In this article, we’re going to break down many of those options for you.
BOP Design
FEBRUARY 5, 2020
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between. While B2C firms can expect to get upwards of 20 leads a day, depending on the product or service offered, the story is different for B2B firms.
Emplifi
FEBRUARY 5, 2020
2020 seems almost too futuristic to be real, doesn’t it? But here we are, starting the new decade with a fresh outlook and a bunch of new ideas.
Liveintent
FEBRUARY 5, 2020
7 Advertising Takeaways from Super Bowl Sunday. We tackled advertising performance data from across our exchange during Super Bowl Sunday and the weekend leading up to it. From the most active times to the best performing ad categories, we huddled together a list of the top 7 advertising takeaways. Let’s kick off and get right into it! 1. People woke up early on Super Bowl Sunday.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged.
Hubspot
FEBRUARY 5, 2020
Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. pic.twitter.com/8SQB6vE0ZP — Pringles (@Pringles).
SmartBug Media
FEBRUARY 5, 2020
Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms.
Martech Advisor
FEBRUARY 5, 2020
Lori Mitchell-Keller, SAP Global Manager of Consumer Industries offers her insights on predictive intelligence and how the use of this data can help provide personal experiences for consumers. We live in a world where consumers either become a brand ambassador following a great customer experience, or companies receive public backlash after a poor interaction.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Aberdeen
FEBRUARY 5, 2020
Data volume has never necessarily been an issue for marketers. There’s always been so much data at your fingertips. Traditionally, the challenge has been identifying the real insights from that customer data. But there’s a different between having plenty of data and the explosion of information that we’ve seen in recent years. Now, at least 2.5 quintillion bytes of data are created every day ( for reference , 2.5 quintillion pennies can cover the Earth five times if laid out flat).
Search Engine Journal
FEBRUARY 5, 2020
Here's what the most viral Reddit images have in common and key insights to optimize your image-based marketing. The post What the Most Viral Reddit Images Can Teach Marketers via @kristintynski appeared first on Search Engine Journal.
Launch Marketing
FEBRUARY 5, 2020
While a product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room for growth and potentially missed opportunities that may go unnoticed or unrecognized until the product/service has already launched. In preparing your product for market, or looking for ways to improve upon a past launch, there are four core strategies essential to any launch yet easy to overlook amidst the whirlwind of la
Bannersnack
FEBRUARY 5, 2020
The need to feel appreciated is deeply rooted in each and every one of us. It’s fundamental human nature. Whether it’s to mark the proud moment of graduating from school, to celebrate a lifetime’s worth of contribution, or simply to immortalize an event for its participants, our certificate design templates are perfect when you want […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BenchmarkONE
FEBRUARY 5, 2020
There’s a lot of valuable content out there, and it doesn’t necessarily all come from your own team. Content curation is the process of culling media from other brands to amplify the authority and reach of your own. It’s different than content creation , which is when you craft original content for the same purposes. Distributing content from your brand on social media and in email messaging is imperative.
Outreach
FEBRUARY 5, 2020
We’re barely into the new year and the West Coast is already having a moment. From Seattle-area resident Ken Jennings being crowned Jeopardy’s “greatest of all time”; the San Francisco 49ers returning to Super Bowl for the first time since 2012 (maybe next year!), and the return of Unleash, it's already been an action-packed 2020. See what else happened in California and at Outreach last month.
Jackie Walts
FEBRUARY 5, 2020
If you answered the questions in my last blog , you’re ready for the next step – implementation. Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. You need a clear strategy and objectives. Map out what you want to do, what kind of reporting you want and the kind of data and CRM sync you’re looking for.
Martech Advisor
FEBRUARY 5, 2020
Lori Mitchell-Keller, SAP Global Manager of Consumer Industries offers her insights on predictive intelligence and how the use of this data can help provide personal experiences for consumers. We live in a world where consumers either become a brand ambassador following a great customer experience, or companies receive public backlash after a poor interaction.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Choozle
FEBRUARY 5, 2020
Retargeting should be a core strategy for any digital advertising campaign. Just think about how your potential customers will browse numerous websites and other brands throughout their buying process. Retargeting will keep you top of mind. Depending on your buying process, your potential customers will do a fair amount of research to make their decision.
RebelMouse
FEBRUARY 5, 2020
Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own. The modern content lifecycle hinges on a number of things working together in unison — including page speed, intelligent SEO, and effective distribution, just to name a few. However, there's one thing that can throw a wrench in the entire system, and that's platform updates.
Madison Logic
FEBRUARY 5, 2020
This article was originally published by ABM In Action. As marketers are well aware, artificial intelligence emerged as a prime buzzword of 2019. While some marketing automation companies may be leveraging advanced data analytics capabilities and taking license to call it artificial intelligence, the future optics look much more exciting than the present pretend.
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