Wed.Feb 05, 2020

5 Difficult Decisions No CMO Can Shy Away From

Marketing Insider Group

Although decisions about a company’s marketing strategy aren’t as critical to life and limb as are those of a warrior on the battlefield, they are critical to the lifeblood of the company. As former Navy SEAL and Forbes business leadership consultant Brent Gleeson points out, there is indeed a vital thread that runs through all decision-making, both in the boardroom and on the battlefield.

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How to Handle a Social Media Crisis


The key to crisis management in the digital era is social media. Using social media , companies and brands can respond to crises in near real-time. And the focal point of this crisis response on social media needs to be the company’s CEO. Customers are expecting a raw, unedited and unfiltered response to any crisis, and are expecting to hear directly from the head of a company, not from a trained PR professional using a rehearsed speech.


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How Can Retail Marketers Better Meet Their Goals? Start With the Right Martech


With inadequate data management practices, many retailers are having trouble meeting their marketing objectives, finds new research. Although these martech leaders put acquiring new customers and improving customer experience at the top of their list of goals, they’re not actually able to spend enough time working directly to reach them. To combat this problem, first and foremost, they need to get more from their martech stack.

Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. Is it any wonder that content creation is the most commonly outsourced content marketing activity by manufacturing marketers? “64%

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

54 B2B Mobile Marketing Statistics for 2020


It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses […]. B2B Marketing

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9 of the Most Important Facebook Trends to Watch Right Now


As the first year of a new decade, 2020 is sure to be a big year for Facebook trends. With the U.S. election in full swing, Facebook will continue to face public scrutiny when it comes to political ads. There will be more face offs with regulators when it comes to data privacy, too. But Facebook has its own plans to shake things up as well. This year the platform plans to launch a fifth redesign of the platform, FB5. Libra, its cryptocurrency is due out in June.

The 14 Best Marketing Automation Tools for Your Business


Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Overwhelming. Fortunately, when it comes to marketing automation tools, you’ve got options. Actually, you’ve got lots of options. In this article, we’re going to break down many of those options for you. We’re going to look at: What Is Marketing Automation ? Why Use Marketing Automation Tools ?

Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

When Bad Logos Happen to Good Brands


Reading Time: 6 minutes. A logo can make or break a brand. It’s the most public aspect of a company—the first thing a customer engages with and, hopefully, comes to trust. That’s why a bad logo can have a big impact on a company’s bottom line, and not just because they often pay top dollar for a disastrous rebranding. Here, we look at some of the biggest failed rebrands of the last few years.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Signs Your Digital Marketing Strategy Isn’t Working

BOP Design

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Wonder no more! In this article, we share definitive signs that your strategy is NOT working. Let’s dive in. The Leads Are Few and Far Between. While B2C firms can expect to get upwards of 20 leads a day, depending on the product or service offered, the story is different for B2B firms. It’s more realistic to anticipate about 15 – 20 leads per month for a B2B firm.

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AI and Machine Learning Can Fast Track B2B Lead Gen and Sales Productivity

Martech Advisor

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations.

How to Conduct a Social Media Competitive Analysis (Free Template)


Social media is a competitive space. 90% of brands are now using it to build awareness. So how can you stay ahead of the competition and win? Start with a social media competitive analysis. Learn how you stack up against others in your industry, and discover new opportunities and potential threats.

How to Achieve A Happy Balance Between Content Creation and Curation


There’s a lot of valuable content out there, and it doesn’t necessarily all come from your own team. Content curation is the process of culling media from other brands to amplify the authority and reach of your own. It’s different than content creation , which is when you craft original content for the same purposes. Distributing content from your brand on social media and in email messaging is imperative.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

Content Marketing Institute

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute. Company News

The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI


Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies heading into 2020. Just last year, there were about 250 martech mergers and acquisitions in Q1 and Q2 alone, as major players such as Salesforce and Oracle snapped up best-of-breed analytics and marketing management platforms to augment their integrated marketing suites.

How to improve your Facebook reach in 2020

Sprout Social

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook.

This Simple Content Strategy Template Will Help You Organize Your Content Program

Contently - Strategy

Planning a content strategy can seem overwhelming to a lot of marketers. Over the years, one of my goals has been to make the process as simple as possible. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. Pillars are the big topics your brand will cover. They should lie in the overlap between what your brand is passionate about and what your audience is passionate about. But then what?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

AI in Digital Marketing: Transform the Way Your Teams Do Marketing in 2020


2020 seems almost too futuristic to be real, doesn’t it? But here we are, starting the new decade with a fresh outlook and a bunch of new ideas. Social Media News

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms.

The Art of Generating Leads for a Software Solution Company

Unbound B2B

Introduction. Software development companies are currently experiencing an explosion in competition, due to thousands of organizations that requires the expertise of sales teams and marketers to get their foot out of the blue to a green pasture. For most companies, an outbound client generation isn’t good enough to produce the right sales result since their profit margin can quickly be diminished when if company is considered or been labeled as spammers.

How to Create a Brand that Consumers Love by Balancing Hard Data with Customer Sentiment

Martech Advisor

Lori Mitchell-Keller, SAP Global Manager of Consumer Industries offers her insights on predictive intelligence and how the use of this data can help provide personal experiences for consumers. We live in a world where consumers either become a brand ambassador following a great customer experience, or companies receive public backlash after a poor interaction.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Can Marketers Have Too Much Data?

Aberdeen HCM Essentials

Data volume has never necessarily been an issue for marketers. There’s always been so much data at your fingertips. Traditionally, the challenge has been identifying the real insights from that customer data. But there’s a different between having plenty of data and the explosion of information that we’ve seen in recent years. Now, at least 2.5 quintillion bytes of data are created every day ( for reference , 2.5 quintillion pennies can cover the Earth five times if laid out flat).

Freshen Demand Gen Efforts with Generational Targeting


It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. I think of these as “vertical” divisions, and they make sense for B2B plays. But I’ve been reading about marketing to Gen Xers recently, and it’s got me thinking that with the data available to B2B marketers today , targeting by horizontal generational traits could improve the outcomes of demand generation campaigns.

How to use budgeting and segmentation to maximize retargeting campaigns


Retargeting should be a core strategy for any digital advertising campaign. Just think about how your potential customers will browse numerous websites and other brands throughout their buying process. Retargeting will keep you top of mind. Depending on your buying process, your potential customers will do a fair amount of research to make their decision. Adding retargeting to your digital advertising campaigns ensures you continue to be present in their buying journey.

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. But in 2020 and beyond, quality content won't sustain a site on its own.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.