FunnelEnvy
DECEMBER 12, 2022
Anyone working in any type of marketing in the last five years or so has probably noticed one big trend that’s stood out among many others: personalization. Even in some of the most traditional consumer-driven industries, like cleaning supplies and groceries, prospects want customized help to assist with the challenges they’re trying to solve by making a purchase.
Zoominfo
DECEMBER 12, 2022
Go-to-market leaders trust ZoomInfo to bring their revenue and operations strategies to life, more quickly and effectively than ever before. Now we’re making it even easier to access our powerful data and insights by offering our signature products on Google Cloud Marketplace. Our Google Cloud Marketplace listing gives ZoomInfo customers faster access to our platform, including our SalesOS and MarketingOS solutions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Stevens & Tate
DECEMBER 12, 2022
Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. We’ve gone over the ins and outs of brand storytelling before, but what we haven’t touched on yet is how your package design affects your brand story and the role it plays in telling that story.
The Daily Egg
DECEMBER 12, 2022
Making progress on your search rankings requires doing plenty of keyword research. That’s not just identifying the keywords to use on your. The post 6 Easy Steps to Check Competitors’ Keywords appeared first on The Daily Egg.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
DECEMBER 12, 2022
When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing. The post Email Marketing For Small Businesses: A Guide To Getting Started appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
DECEMBER 12, 2022
Six important things to know before using ChatGPT for SEO and content. The post ChatGPT For Content and SEO? appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 12, 2022
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.
Conversica
DECEMBER 12, 2022
By Manoj Kokal. Website chat is one of the fastest-growing channels. And it’s easy to understand why. Customers appreciate quick and easy ways to engage with your brand. Similarly, businesses appreciate how website chat tools can act as a digital first-touch for online visitors. Website chat can share helpful content , capture contact information , answer common questions , direct visitors to what they need, and handle simple support requests.
Martech
DECEMBER 12, 2022
Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
DECEMBER 12, 2022
Which SEO trends will matter most in 2023? Find out in the latest edition of our SEO Trends ebook with insights from today's top experts. The post SEO Trends 2023, According To 24 Experts [Ebook] appeared first on Search Engine Journal.
Martech
DECEMBER 12, 2022
Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. In response to these economic headwinds, CFOs and CEOs prioritize investments focused on growth, which includes both digital technology (e.g., automation) and the workforce (e.g., training opportunities and other ways to retain talent).
Salesforce Marketing Cloud
DECEMBER 12, 2022
During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP). In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. By 2018, the most common question I got from clients was, “ What is a CDP, anyway?
DivvyHQ
DECEMBER 12, 2022
Are silos or misalignment between your sales and marketing teams throwing a wrench in your success? When teams are taking different paths to achieve corporate goals, who knows where you'll actually end up. Check out these 5 secrets to aligning marketing, sales, and other customer-facing teams towards shared goals.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
DECEMBER 12, 2022
Get started on your Salesforce journey 1. Do your research 2. Have a growth mindset 3. Lean into the community 4. Embrace failure 5. Don’t give in to imposter syndrome Easy ways to get started. The elusive job hunt—we all know it well. The process can be daunting to start and overwhelming to get through. But the potential benefits of a new professional opportunity outweigh the upfront legwork.
Sprout Social
DECEMBER 12, 2022
“Life finds a way.”. The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is life if not social?
SmartBug Media
DECEMBER 12, 2022
Just like most people who celebrate the holidays and move into a period of relaxation afterward, e-commerce brands typically think of January as a slow month for business. During this time, it’s common to see cuts to marketing budgets and less frequent communication with customers. But just because everyone else is doing it doesn’t mean you should too.
Buffer
DECEMBER 12, 2022
It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. All my clients decided to pause their monthly retainers, and within a matter of weeks I didn’t know where my next penny was going to come from. This experience could have easily stopped my business in its tracks, but instead, it challenged me to pivot and ultimately propelled me to new levels of success.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
DECEMBER 12, 2022
Twitter is launching a modified version of its verification system which includes gold checkmarks for businesses and special labels for official accounts. The post Twitter’s New Verification System Has Blue & Gold Checkmarks appeared first on Search Engine Journal.
Litmus
DECEMBER 12, 2022
In an ever-changing world where every timing matters, personalizing emails at the time they’re sent puts relevancy at risk. Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. Creating a personalized email experience has never been more important, as 76% of buyers expect more personalized attention from marketers to develop an intimate relationship with a brand.
Optinmonster
DECEMBER 12, 2022
Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. In this article, we’ll go over what a content marketing funnel is and how to create your own with a few easy tools and content you may already have.
Search Engine Journal
DECEMBER 12, 2022
Twitter is rolling out Community Notes worldwide, giving everyone the ability to view and rate fact checks contributed by other users. The post Twitter Expands Community Notes To All Users appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Champion Communications
DECEMBER 12, 2022
Why are datacentre outages reducing but becoming more expensive? How do you create a compelling candidate experience? And how can IT leaders address ‘quiet quitting’? . . As we wrap up for the year, our clients are looking ahead and have continued to keep important discussions going. From deploying robots in warehouses to looking back over the last year and predicting the trends of 2023, November was full of analysis and innovation.
Acrolinx
DECEMBER 12, 2022
Sure, your company is creating content but is your content valuable and attractive to your audience? Is it leading and influencing them towards action? How are you … Continue reading "Creating Content Your Audience Loves to Read at Constant Contact, with Dave Charest". The post Creating Content Your Audience Loves to Read at Constant Contact, with Dave Charest appeared first on Acrolinx.
Convert
DECEMBER 12, 2022
Interview with Max Bradley. Max Bradley, a veteran optimizer with 10 years of experience under his belt, knows that it’s not the success or failure of an experiment that defines success in optimization but rather the lessons learned along the way. By embracing losses and using them as an opportunity for growth and learning, optimizers can continually improve their strategies and drive true success.
Porch Group Media
DECEMBER 12, 2022
New survey on real estate from The Harris Poll Thought Leadership Practice shows people considering drastic moves to solve housing market dilemma. Source: Harris Poll. – Americans want to be homeowners, but feel they can’t afford to buy — most agree “the American dream of owning a home is dead.” But they also feel that they can’t afford to stay where they are — and their solutions could change the country’s housing market, according to “The State of Real
Advertisement
3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Valasys
DECEMBER 12, 2022
You may be quite familiar with the chat-heavy programs you frequently use, such as TeamSpeak and Skype. There is one latest that’s added to the list – DISCORD. Discord is one of these modern apps with a friendly user interface; it combines voice and video chat with the approachable chat UI seen in programs like Slack. When it comes to chatting with friends while playing games or, to put it another way, socializing more, Discord is a great application.
HG Data
DECEMBER 12, 2022
In this video, Frank Corda, Business Development Manager at TD SYNNEX, explains how his team uses HG Insights to create new opportunities for partners and vendors. The post User Feedback Video: TD SYNNEX appeared first on HG Insights.
Seismic
DECEMBER 12, 2022
Customer service leaders are facing a complex set of challenges. Business is rapidly changing, agent attrition rates are increasing, and teams are being asked to generate more revenue than ever before. Add growing call volumes, customer preferences, and economic uncertainty to the mix, and it’s easy to see why it’s such a pivotal time for customer service teams.
Expert insights. Personalized for you.
73 
Let's personalize your content