Sat.Oct 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

Content Marketing Institute

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we prepare for what’s next.

Lists and the Rest of the Story

ViewPoint

There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. People change jobs, big guys buy little guys. Big guys buy big guys. Big and little guys shut down. The speed of change accelerates every year. It is costly to keep up.