Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. In the world of content marketing , as in current affairs, big changes were afoot. 2010 saw the inception of the Content Marketing Institute , and a growing realisation that

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Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Marketing Insider Group

OCTOBER 3, 2017

With a fledgling startup to manage, you likely don’t have a huge pool of resources to tap into for your marketing. This includes budget, manpower and the most valuable and limited resource of all: time. But, you can start your journey towards content marketing brilliance and the business growth it can bring, with: An understanding […]. The post Content Marketing for Startups: Let’s Get Started appeared first on Marketing Insider Group.

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Startups Content Marketing Content Resources 215

ViewPoint

OCTOBER 3, 2017

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. When you and your team are focused exclusively on “lead” outcomes, immediate costs are misleading and long-term costs increase dramatically. Here is why: You have heard the expression that to a hammer everything looks like a nail.

Top of Funnel 168

Top of Funnel B2B Sales Sales Leads Sales Qualified Leads 168

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin

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Blogger Planning Advertising Mediums Tagging 180

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

OCTOBER 3, 2017

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. Remember, it’s all about context. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. […]. The post B2B Marketing Trends and What They Really Mean appeared first on Marketing Insider Group.

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Trends B2B Marketing B2B Marketing & Strategy 168

Contently

OCTOBER 3, 2017

Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company.

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Top of Funnel Content Tagging Eye-Tracking 144

Oktopost

OCTOBER 3, 2017

You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about?

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Marketing Automation Services Marketing Automation Automation Social Media 81

Vidyard

OCTOBER 3, 2017

Here at Vidyard, we’ve seen a sales video or two. Or three. Or honestly, tens of thousands. With over 23,000 sales reps using Vidyard GoVideo (formerly ViewedIt) around the world, we’ve had a chance to analyze everything about how sales reps record videos. We’ve learned that they’ll record anywhere, from rooftops to cafes to malls, bars, and boats.

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Video Marketing Lead Scoring Lead Ranking Conference 60

Golden Spiral

OCTOBER 3, 2017

When marketing a B2B technology solution, good website design highlights the sophistication of your solution, the expertise of your team, and your ability to solve their problem. We've covered each of those goals in this three-part series. Today, we’re tackling the final point: proving that you can solve their problem.

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Marketing Websites B2B B2B Marketing Design 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Navigate the Channel

OCTOBER 3, 2017

Your sales and marketing departments should be constantly on the lookout for the most cutting edge revenue driving innovations. One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Many companies found that simply collecting big data was an expensive time sink unless that data was properly interpreted and activated.

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Intent Data Intent Top of Funnel Aggregators 56

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized messaging, coordinate sales activities, and measure progress.

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Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

BOP Design

OCTOBER 3, 2017

We’ve talked a lot best practices for converting website leads. One of the main things we see companies take for granted in the sales conversion process is responsiveness. When an inbound lead comes in or a prospect emails your team, how your B2B marketing and sales team handles that lead often determines whether your firm is able to convert that lead.

Marketing Proposals 49

Marketing Proposals B2B Sales Advertising Benchmark Pricing 49

Ignite

OCTOBER 3, 2017

You wouldn’t run a marathon without training. You wouldn’t take a test without studying. You shouldn’t go into the new year without a strategic, comprehensive plan. It’s about time to start thinking about 2018. The best way to ensure your business’s success in 2018 is to make sure that you have a plan. A plan that’s actually well thought out, deliberate, and takes into consideration your past performance.

Contingency Planning 48

Contingency Planning Training Studies Video Marketing 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Televerde

OCTOBER 3, 2017

Televerde’s new B2B sales and marketing alignment survey report, What Does Sales Need & Want from Marketing ? ranks the top 14 things that marketing can do better to help win more deal. The responses, from more than 200 B2B sales executives surveyed in the first quarter of 2017, clustered around three basic categories—messaging, leads, and relationships.

Customer Surveys 49

Customer Surveys Sales Qualified Leads B2B Sales Lead Scoring 49

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. By Scott Scheiss. To show off some company pride, we’re putting the spotlight on our Client Services team! If you are a long-time GreenRope user, you probably have worked with many of these folks before. We’re happy to have a diverse team of people who each bring unique talent to the table.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

LeanData

OCTOBER 3, 2017

SUNNYVALE, Calif., Oct. 3, 2017 /PRNewswire/ — LeanData , the leader in demand management for B2B organizations, is announcing that Kirk Lacob , the Assistant General Manager of the reigning NBA champion Golden State Warriors, and Doug Pepper , a Managing Director at early-stage venture capital firm Shasta Ventures, will be the keynote speakers at the second-annual Ops-Stars conference in San Francisco, Nov 6-9. “We’re thrilled that Kirk and Doug will be speaking because they both k

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Conference Marketo B2B Sales Startups 40

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. By Scott Scheiss. To show off some company pride, we’re putting the spotlight on our Client Services team! If you are a long-time GreenRope user, you probably have worked with many of these folks before. We’re happy to have a diverse team of people who each bring unique talent to the table.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

OCTOBER 3, 2017

SUNNYVALE, Calif., Oct. 3, 2017 /PRNewswire/ — LeanData , the leader in demand management for B2B organizations, is announcing that Kirk Lacob , the Assistant General Manager of the reigning NBA champion Golden State Warriors, and Doug Pepper , a Managing Director at early-stage venture capital firm Shasta Ventures, will be the keynote speakers at the second-annual Ops-Stars conference in San Francisco, Nov 6-9. “We’re thrilled that Kirk and Doug will be speaking because they both k

Conference 40

Conference Marketo B2B Sales Startups 40

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. By Scott Scheiss. To show off some company pride, we’re putting the spotlight on our Client Services team! If you are a long-time GreenRope user, you probably have worked with many of these folks before. We’re happy to have a diverse team of people who each bring unique talent to the table.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

Versium

OCTOBER 3, 2017

The Devil’s in the Details: Hidden Dangers of Predictive Analytics. The post Devil’s in the Details appeared first on Versium Analytics Inc.

Analytics 40

Analytics 40

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. By Scott Scheiss. To show off some company pride, we’re putting the spotlight on our Client Services team! If you are a long-time GreenRope user, you probably have worked with many of these folks before. We’re happy to have a diverse team of people who each bring unique talent to the table.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing. Departments operated in silos. . While this “ us-vs-them ” mentality may have worked back in the good old days, it doesn’t anymore. .

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Sales Management Top of Funnel Lead Ranking Work Management 97

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. By Scott Scheiss. To show off some company pride, we’re putting the spotlight on our Client Services team! If you are a long-time GreenRope user, you probably have worked with many of these folks before. We’re happy to have a diverse team of people who each bring unique talent to the table.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 3, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And yet, how often do you receive a marketing message from a brand you use that you actually wanted?

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Storytelling Peer-to-peer Thought Leadership Banners 134

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. By Scott Scheiss. To show off some company pride, we’re putting the spotlight on our Client Services team! If you are a long-time GreenRope user, you probably have worked with many of these folks before. We’re happy to have a diverse team of people who each bring unique talent to the table.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

EveryoneSocial

OCTOBER 3, 2017

Employee Advocacy Program Concerns. Employee advocacy program questions and concerns are not surprising, learn how we respond to the most common ones we hear with prospects. We’ve been in the employee advocacy and social selling space for quite some time now and have worked with 100+ companies that include Adobe, Dell , Coupa, EA Sports, Yahoo. Before any company signs on with us, we are always happy to (and encourage) numerous product demos.

Work Management 56

Work Management Marketing Management Bandwidth Thought Leadership 56

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. By Scott Scheiss. To show off some company pride, we’re putting the spotlight on our Client Services team! If you are a long-time GreenRope user, you probably have worked with many of these folks before. We’re happy to have a diverse team of people who each bring unique talent to the table.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

Hubspot

OCTOBER 3, 2017

Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses. Copy enables sales on a grand scale, which begs the question: How do you write effective copy? Copywriting is a technical craft. Practice, practice, practice makes perfect.

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Copywriting Effectiveness Tips Differentiation 77