KoMarketing Associates
NOVEMBER 17, 2016
As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they complement each other so well.
DiscoverOrg
NOVEMBER 17, 2016
Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with
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Marketing Insider Group
NOVEMBER 17, 2016
Ah, “content.” The Tupperware of the internet. Just saying “content” brings to mind a hollow shell, a container. And so us marketers plod along, obsessing over exactly that. We talk about “pieces” and “deliverables” or even name the things — posts, ebooks, tweets, videos — rather than agonize over the stuff inside, i.e. the stuff the audience is really […].
ViewPoint
NOVEMBER 17, 2016
Bob Apollo from Inflexion-Point Strategy Partners recently sent me three whitepapers to review and comment on. I thought all three were excellent, but due to my background in, and passion about, lead qualification, that was the one topic that really stood out. Bob’s view: Traditional lead qualification, such as the over simplified BANT criteria (Budget, Authority, Need and Timeframe) are inadequate to reflect the dynamics of today’s complex buying process.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
NOVEMBER 17, 2016
We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a trendsetter? Do you want your campaigns to be funny or […]. The post How to Create Interactive Experiences Based on Their Stage in the Journey appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
NOVEMBER 17, 2016
Those of us who’ve had our family dinners rudely interrupted by a sales call know how tiresome cold calls can be. Even the most experienced sales professionals seldom relish the thought of having to pick up a phone to launch into a pitch with a total stranger. No one involved in these transactions enjoys them. […]. The post 7 Tips to Make Leads Easier for Sales Teams to Close appeared first on Marketing Insider Group.
Convince & Convert
NOVEMBER 17, 2016
Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails. Dial into a conference call. Start the workday. What if your company could insert itself into this routine? What if there was a way for you to use this downtime to inform your organization and increase brand awareness?
PureB2B
NOVEMBER 17, 2016
Account-based marketing (ABM) is widely recognized as an effective strategy for business-to-business marketers. With all of DemandScience’s ABM services at your disposal , there is less waste and less risk, as marketing budgets are spent specifically on the accounts that have been identified as having the most revenue potential. Hear it from Johanna Rivard , DemandScience’s Executive Vice President, as she talks more about ABM.
Hubspot
NOVEMBER 17, 2016
We're all familiar with traditional brainstorming as a method for producing new ideas, but there are many alternative exercises for tackling problems and developing new ideas, both individually and in a group setting. Ranging from structured to silly, here's a selection of ten simple techniques and exercises to help you get your problem solving juices flowing: 10 Alternative Creative Exercises. 1) Storyboarding.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
NOVEMBER 17, 2016
There’s an easier, more professional way to create forms than by using MS Word -- and it doesn’t have to cost you a dime. JotForm’s been in the form business for over a decade, offering a drag-and-drop form builder that requires zero technical experience.
Hubspot
NOVEMBER 17, 2016
Over the past couple of months, you may have heard some things about Facebook's metrics. There was talk of numbers -- lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of the day, what did it mean for marketers?
JotForm
NOVEMBER 17, 2016
Giving Tuesday is going strong in its fifth year, and will hopefully soon be as much of an institution as its surrounding seasonal shopping events, the flagship Black Friday and the online-based Cyber Monday. So what is #GivingTuesday? It is a social-media driven global day of giving that falls on t.
Hubspot
NOVEMBER 17, 2016
Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Most marketers would argue that no one can predict whether or not something will go viral, but a lot of these same individuals simply aren’t satisfied with run-of-the-mill results.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
33Across
NOVEMBER 17, 2016
33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of. The post Programmatic In-Feed Units Now available on Desktop appeared first on 33Across.
Marsden Marketing
NOVEMBER 17, 2016
You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising.
KEO Marketing
NOVEMBER 17, 2016
KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been chosen as one of the top web designers in Phoenix Arizona by UpCity.com, an agency that analyzes and ranks the best and most customer-centric digital marketing agencies in metropolitan areas within the United States. Announced publicly on October 25, 2016, KEO Marketing was selected due to their mission to go above and beyond in providing high-quality digital marketing services to small and medium sized business
i-Scoop
NOVEMBER 17, 2016
We’ve been living in the information age since at least the end of the seventies, early eighties. An age in which – digital – information has increasingly become a key driver and enabler of the economy and of digital transformation. Some point to far earlier periods and the inventions which triggered the shifts towards a […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
US Data Corporation
NOVEMBER 17, 2016
The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and Cyber Monday are right around the corner. These two days have earned the reputation of being some of the busiest shopping days of the season. According to reports by RetailMeNot and PracticalEcommerce , 63% of consumers plan on shopping on Black Friday this year, and $3.07 billion was spent online last Cyber Monday.
Brandfolder
NOVEMBER 17, 2016
Ever realize it’s 5:00 and wonder what the hell you just did for nine hours? We’ve all been there, which is why we’re excited to announce our [free Productivity eCourse.
The Freeman Company
NOVEMBER 17, 2016
With globalisation comes greater demand for interpretation services
Biznology
NOVEMBER 17, 2016
A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. If you are looking for a way to stay ahead of your competition, implementing a knowledge base for your business is necessary. Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
NOVEMBER 17, 2016
Cast your vote for leaders in the industry
Adobe Experience Cloud Blog
NOVEMBER 17, 2016
Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. There is a growing range of specialized approaches and technologies available to help marketing and sales teams drive real results–starting with the core of lead lifecycle management, lead nurturing, and lead scoring, and expanding out to cross-channel nurturing, website personalization, account-based marketing , and predictive lead scoring, to name a few.
chiefmartech
NOVEMBER 17, 2016
The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc.
Hubspot
NOVEMBER 17, 2016
Thanksgiving is just around the corner, which means #GivingTuesday isn't far off. This year, it's on November 29. If you haven't already put together any special campaigns to promote giving or volunteering around #GivingTuesday, don't worry. Yes, we're getting down to the wire here, but that doesn't mean you can't create something around that day that will make a big impact on your annual goals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SnapApp
NOVEMBER 17, 2016
PDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat. The good news is, there are lots of other content formats to play with.
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