Thu.Jul 28, 2011

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides.

Marketing Tools and Technology – How Does A Marketer Decide?

B2B Marketing Insider

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. .

Trending Sources

The Impact of M&A on the Marketing Automation Industry

Modern Marketing

by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent.

My blog is my gun.

grow - Practical Marketing Solutions

Over the past year I have had the pleasure of getting to know Alvin Tatum as a Twitter pal and {grow} commenter. I love his blog and am sure you will agree that you probably have not read about blogging from the perspective of this guest post! By Alvin Tatum Jr. “This Is My Blog.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Has Your B2B Company Taken a Good Look Past the Mirror Lately.


5 Ways to Engage Your B2B Customers with Mobile Marketing


In February 2011, the American Institute of CPAs found that the top business IT issue of today is the use of mobile devices. Companies are starting to let their younger hires use personal mobile devices for business purposes. The mobile device revolution is here, and you need a B2B marketing plan.


PPC and SEO: once very different …now, not so much

EMagine B2B Blog

Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC). Time [.]. B2B Web Strategy Driving Traffic PPC Search Engine Marketing

Facebook Launches Online Education Center For Businesses


Google+, Google+, Google+! The folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. Google's failure to have pages for businesses has been well documented.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Missing the Mark


One of the most memorable meetings I ever had during my tenure with the first software company I worked for was with my boss, the president of our division. I remember walking into his office, and before I could sit down, he handed me a brochure and asked somewhat accusingly, “Did your team produce this?” Luckily, I was able to answer, “No”, to which he replied, “Good, because if you had I was going to fire you.

Twitter To Start Displaying Promoted Tweets in User Streams


Twitter announced today that users can expect to start seeing advertisements in their main stream of tweets from Twitter's Promoted Tweets advertising platform. Most Twitter users knew it was only a matter of time before ads came to their main stream of tweets.

How you can break into digital marketing


Image by Getty Images via @daylife Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or [.]. Internet Marketing Business Digital Digital marketing employment Job interview marketing Résumé Social network

Why 100 Marketers Are Better Than 1


One of the most common challenges with inbound marketing is time. There are only 24 hours in the day, and most of us have our waking hours filled with other tasks already: getting new customers, supporting existing ones, building our product (my favorite!), meetings, interviews, and more.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

B2B Book Buzz: Content Rules

MLT Creative

A Guide to Local Content Creation and Lead Generation [@InboundNow #31]


Ricardo Bueno joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Ricardo works for Diverse Solutions. He's a professional speaker, and he talks a lot on the topics of local niche blogging and lead generation.