Tue.Nov 13, 2018

Building B2B relationships with trust and empathy

B2B Lead Blog

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing.

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Transform Your Customer Success Journey and Accelerate Growth

Marketing Insider Group

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads


Are you ready to make the most out of your event marketing efforts? These 5 tips will help improve engagement and increase your number of leads. Events Lead Generation Lead Nurturing

Want More Customers? Solve Their Problems

Marketing Insider Group

People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.”

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.

B2B Content Marketing 2018: A Year in Review

KoMarketing Associates

As each year passes, I find myself saying things like “How is the year over?” or “Time is really flying”. This year was no exception. Just like that, it’s November and just like that, it’s time for 2019 planning.

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More Trending

Embracing Trust: How Marketers Can Prepare for GDPR 2.0

The Point

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority ) you may feel that your data compliance issues are behind you. Think again. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started.

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SearchChat Podcast: Budget Season Survival Guide


Does site search matter? Not many companies will even bring it up during budgeting discussions. But without it, your content, conversions, and customer experience can all fail.

Sales leads play a big role in B2B marketing and sales alignment

Sales Lead Insights

A comment from someone who attended one of my workshops got me thinking about the role of sales leads in marketing and sales alignment from a business-to-business perspective. Three critical factors came to mind: The definition of a qualified lead.

Ask a Content Strategist: What Should You Focus On When You’re a Team of One?


Last week, I hosted a webinar with Henry Bruce, Contently’s SVP of marketing, to present our new content maturity model. It’s always exciting when you get to unveil something new while making emphatic hand gestures and semi-screaming at a PolyCom.

The Path to Journey Management

Speaker: Kerry Bodine and Lindsay Sykes

The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.

How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year


Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating.

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How to Create Effective Account-Based Marketing Content


Account-based marketing (ABM)—the go-to-market strategy that coordinates personalized marketing and sales efforts in pursuit of specific accounts—has ignited the excitement of the B2B world in recent years. Forrester’s recent Tech.

How to Scale Your Content Without Sacrificing Quality


Did you know there’s a way you can make your content work harder for you without compromising on quality? You read that right. Scaling your content can help generate more leads, build brand awareness, establish a voice within your industry, and grow your company.

How to Leverage Events on Social Media: 6 Easy Tactics


Wondering how you can amplify your attendance in an industry conference with social media? From employee advocacy to live video, we have assembled a guide with all the tricks you need. Social Media Marketing Social Engagement Social Media Strategy Video Marketing

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

12 Sales Qualification Questions to Ask Prospects


In the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in.

This One Tool Will Change the Way You Design Forever


If you’ve ever right-clicked a webpage, noticed “Inspect” at the bottom of the menu, and clicked, you’ve invariably had one of these three reactions: What’s this for? Oh, no, it’s code. Get me out of here! This is the greatest thing ever.

[SEMrush Research]: 15 Content Optimization Practices


SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.

How Design Impacts Your Daily Life

BOP Design

Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Renaming a B2B brand 1: The lessons learned

Velocity Partners

As a marketer, you could go an entire career without re-naming and re-branding the company you work for. So if you do find yourself facing this challenge, there aren’t a lot of real-life, front-line, in-depth case stories to help you. This is the first in a pair of posts that will do just that.

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The Goldfish Myth: Why You Should Keep Investing in Written Content


The fastest way for a speaker to lose my attention is to compare people to goldfish. At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than a goldfish.

6 Steps to Power Your Ecommerce Holiday Marketing Strategy


The end of the year is almost here, which means the scramble to prepare for Black Friday and holiday shopping has already begun.

Account-Based Marketing 101: ABM Strategy, ABM Campaigns, Advantages & Pitfalls


92% of B2B marketers find account-based marketing (or ABM) “extremely important in their overall marketing efforts.”

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Increased Email Clicks Might Not Be Due to Your Marketing Prowess

Modern B2B Marketing

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked.

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines.

What Should Your Content Marketing Strategy Explore in 2019?

Content Standard

By now, seasoned marketers understand that a strong content marketing strategy isn’t just a handy feature but an essential component in achieving their brand’s greater vision. In a short time span, content has moved from a marketing novelty to a marketing need.

Marketer Showcase: Tom Prendergast of 190west


The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation. In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west , Tom Prendergast.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The butterfly effect: how small changes make a huge difference


“You could not remove a single grain of sand from its place without thereby … changing something throughout all parts of the immeasurable whole.” — Fichte, The Vocation of Man (1800) Butterflies are fascinating. They even have a phenomenon named after them: the butterfly effect. It describes the.

SAP – Qualtrics Acquisition: Operation Meets Experience


On November 11 th , 2018, Germany’s database giant SAP announced that they will be acquiring customer sentiment tracker Qualtrics for $8 billion.

Content Quality Check Step by Step


You’ve read our posts on creating and optimizing great content. You’ve developed a content strategy, planned, assigned and edited, and now you’re ready to post. Content Creation