Tue.Nov 13, 2018

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Building B2B relationships with trust and empathy

Markempa

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How […].

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Transform Your Customer Success Journey and Accelerate Growth

Marketing Insider Group

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success. […]. The post Transform Your Customer Success Journey and Accelerate Growth appeared first on Marketing Insider Group.

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Website Search and Filtering for Smaller Sites

Biznology

I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. Mike’s thoughts about the power of suggestion in website search are spot on, and to them I’d like to add thoughts for those of us with smaller sites and smaller libraries of searchable content.

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Want More Customers? Solve Their Problems

Marketing Insider Group

People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.” In reality, they are emotional or physical […]. The post Want More Customers?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Embracing Trust: How Marketers Can Prepare for GDPR 2.0

The Point

If your marketing organization is 100 percent GDPR compliant (and if you are, you’re in the minority ) you may feel that your data compliance issues are behind you. Think again. The GDPR deadline may already be a waning memory, but global data privacy regulations are just getting started. In July of 2018, California passed its own digital privacy law that mimics many of the same regulations present in GDPR, including rules empowering consumers to demand that marketers delete their personal dat

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12 Sales Qualification Questions to Ask Prospects

Zoominfo

In the world of sales, time is your most valuable asset. With quotas to meet, we all know how frustrating it is to waste time with a lead that never seriously considered buying from you in the first place. That’s where sales qualification comes in. Sales qualification is the act of evaluating potential prospects to determine whether they possess the characteristics that make them a good fit for your product or service.

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How to Leverage Events on Social Media: 6 Easy Tactics

Oktopost

Wondering how you can amplify your attendance in an industry conference with social media? From employee advocacy to live video, we have assembled a guide with all the tricks you need.

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How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

Buffer

Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating. But social media isn’t just a place for us to share our posts about favorite foods, and scroll through endless images of beautiful, mouth-watering meals, snacks and treats.

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[SEMrush Research]: 15 Content Optimization Practices

SEMrush

SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Scale Your Content Without Sacrificing Quality

SnapApp

Did you know there’s a way you can make your content work harder for you without compromising on quality? You read that right. Scaling your content can help generate more leads, build brand awareness, establish a voice within your industry, and grow your company. According to the Content Marketing Institute , content marketing sees conversion rates that are 6x higher than traditional marketing efforts.

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How to Create Effective Account-Based Marketing Content

Kapost

Account-based marketing (ABM)—the go-to-market strategy that coordinates personalized marketing and sales efforts in pursuit of specific accounts—has ignited the excitement of the B2B world in recent years. Forrester’s recent Tech. The post How to Create Effective Account-Based Marketing Content appeared first on Kapost Content Marketing Blog.

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Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.

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Account-Based Marketing 101: ABM Strategy, ABM Campaigns, Advantages & Pitfalls

Convert

92% of B2B marketers find account-based marketing (or ABM) “extremely important in their overall marketing efforts.” And most of the marketers (85%) who use it find it to have higher returns than any other marketing approach they use … with about half of them reporting “significantly higher” ROI. Whether it’s creating more opportunities with high-ticket.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How to Get Over Your Fear About Employee Participation on Social Media

EveryoneSocial

Believe it or not, a number of businesses have consciously chosen not to encourage employee participation on social media. Worse yet, there are organizations that have heavy restrictions or block social media altogether. Understandably, social can become a distraction or a waste of company time. Right? And many business leaders or maybe even in your own mind you make excuses like: “Our customers don’t expect to see our employees on social media.”.

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This One Tool Will Change the Way You Design Forever

BenchmarkONE

If you’ve ever right-clicked a webpage, noticed “Inspect” at the bottom of the menu, and clicked, you’ve invariably had one of these three reactions: What’s this for? Oh, no, it’s code. Get me out of here! This is the greatest thing ever. If you haven’t quite achieved that level-three realization yet, that’s what we’re here for: to share exactly how the “Inspect” or “Inspect Element” tool can save you massive time as a marketer or designer, even if the only thing that doesn’t terrify you about J

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6 Steps to Power Your Ecommerce Holiday Marketing Strategy

Brightedge

The end of the year is almost here, which means the scramble to prepare for Black Friday and holiday shopping has already begun. Holiday ecommerce sales are expected to exceed $123 billion this year, which means that brands who take the time to optimize their ecommerce SEO ahead of time can set themselves up for […]. The post 6 Steps to Power Your Ecommerce Holiday Marketing Strategy appeared first on BrightEdge SEO Blog.

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The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

The fastest way for a speaker to lose my attention is to compare people to goldfish. At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than a goldfish. I’ll admit, it grabbed my attention the first time I heard it. And it seemed to make sense to a lot of people around me.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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6 Secrets to maintain successful data hygiene

Smarte

A marketer faces several challenges with their contact data refinement. These issues cover outdated contact information like wrong emails, incorrect […]. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc.

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How Design Impacts Your Daily Life

BOP Design

Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design. Good design saves time, delivers knowledge, serves its intended purpose, and builds trust. Bad design steals our time, causes us to make mistakes, is just plain annoying, and in worst cases, dangerous.

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Email Marketing Length Best Practices

SendGrid

How long should an email be? Here are a few of our recommendations for everything email length, from email copy to subject lines and email addresses. The post Email Marketing Length Best Practices appeared first on SendGrid.

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Marketer Showcase: Tom Prendergast of 190west

NetLine

The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation. In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west , Tom Prendergast. Staying true to their mantra, Tom can’t help but personally align with the “All-in-one” mindset of his agency brand.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge

Markempa

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can we connect better and build relationships with B2B customers?

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SiriusDecisions TechX:

Content4Demand

by Klaudia Tirico. Features Editor, G3 Communications. Republished with permission from Demand Gen Report. Every year, the marketing technology landscape continues to grow and expand with new solutions and technologies designed to help B2B marketers do their jobs better. In 2018, Scott Brinker’s Martech Landscape “Supergraphic” showed 6,829 marketing technologies on the market — 27% growth compared to 2017.

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How to Customize an Email Marketing Template

SendGrid

Email templates make designing emails so much easier. In this post, we walk through how to customize SendGrid's templates in our Marketing Campaigns product for your brand and your needs. The post How to Customize an Email Marketing Template appeared first on SendGrid.

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Holiday Email Sending Mistakes to Avoid

ClickDimensions

Thanksgiving! Black Friday! Cyber Monday! Hanukkah! Christmas! Kwanzaa! New Year’s! And more! The holiday season starts soon, and many email marketers have been planning their email sends for a while now. The emails range from promotions and sales to general “Happy <insert holiday here>” greetings. I have already started to receive a few retail emails with holiday shopping messages.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.

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How to Reach Shy Students by Engaging Them Online

JotForm

While having quiet students in class may seem appealing, they can actually be more stressful for teachers than the more outgoing students. Classroom discussion is important, yet teachers often have a hard time getting these students to break out of their shells and participate. Old-school tactics.

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ABM Thought Leadership: Jon Clarke on Intent-Driven, Intelligent ABM

Strategic-IC

Strategic IC are partnering with Cyance on 14th November 2018 for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how uncovering buying intent can transform ABM here. What is Intent-Driven, Intelligent ABM? Below, Strategic's CEO Alex Embling speaks to Jon Clarke, CEO of Cyance ; a B2B customer buying intent platform, to discuss tips for starting ABM, why intent data should be an important consideration in ABM, and key takeaway ahead of Strategic and Cyance'