Fri.Feb 22, 2013

SEO Has Changed, So Stop Your Whining

B2B Marketing Traction

SEO constantly changes, but in the last few years it’s changed significantly. SEO changes used to be mostly about keeping up with algorithm changes. Google algorithms, Yahoo algorithms, etc.

SEO 65

Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true.

Trending Sources

8 Ways To Use Vine To Engage With Video

Modern Marketing

by Amanda Batista | Tweet this Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list. You’ve probably heard of Vine by now.

What Costs More Than CRM?

Marketing Action

I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business.

CRM 32

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

HubSpot Reports 82% Revenue Growth

Customer Experience Matrix

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 million. Number of clients grew by 42%, to 8,440. The figures are in line with my expectations, so they don't require any adjustments to my previous estimates of industry size or growth rate.

Rate 11

4 Content Pieces Every Healthcare Website Needs

Fathom

One of the goals of many healthcare websites is to generate new patient leads.

Monitoring Email Marketing ROI 101

Sales Intelligence View

If your sales reps engage in email marketing campaigns, they need to have reliable practices in place to track return on investments (ROI) and the worth of your campaigning tactics. Also, let’s be honest: email marketing has earned a bad reputation in the past few years.

ROI 0