B2B Marketers Expect Budget Increases and More Investment in Digital
KoMarketing Associates
FEBRUARY 28, 2018
As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. “The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months.
Let's personalize your content