Wed.Feb 28, 2018

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B2B Marketers Expect Budget Increases and More Investment in Digital

KoMarketing Associates

As marketers look ahead to the remainder of the year, those in both the B2B services and B2B product sectors expect their budgets to grow in the coming months. “The CMO Survey” from Deloitte, The Fuqua School of Business at Duke, and the American Marketing Association discovered that B2B product marketers expect a 9.3 percent increase in their marketing budget in the next 12 months.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Although these changes are often exciting, keeping up with the evolving technological landscape can feel like a full-time job. If you fall behind on the latest and greatest in technology, you fall behind your competitors. Don’t let this happen to you!

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Next for digital transformation: operational transformation

Biznology

Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is really meant by the term, because these words mean different things to different people in a business. At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience.

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How to Create Winning Videos for Your Ecommerce Brand

Marketing Insider Group

As the internet becomes more saturated and more competitive day after day, ecommerce brands continue to look for more ways to cut through the noise and penetrate into the hearts and minds of their ideal customers. In recent years, video has become one of the more popular tactics that ecommerce brands are testing in order […]. The post How to Create Winning Videos for Your Ecommerce Brand appeared first on Marketing Insider Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Who We Serve. Why it Matters.

ViewPoint

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales.

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3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. (This was one of the most popular articles written in 2017. It is profoundly applicable to this year – 2018. Buyer insights into how buyers make choices and decisions remain critical.). Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.

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4 Reasons Your Content Isn’t Working (And What To Do About It)

Adobe Experience Cloud Blog

As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. In this blog, I’ll show you the four reasons your content isn’t working and what you can do to improve. 1.

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5 Keys to Building Business Relationships

Hinge Marketing

Few would argue with the notion that building business relationships is critical in professional services. And while marketing efforts put toward pricing and service strategy, or articulation of a firm’s competitive position, their real advantage lies in the strength of their relationships. An important body of Hinge’s research, How Buyers Buy , found that most buyers who are trying to select a firm rely heavily on a firm’s reputation and the buyer’s existing relationships.

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How to Build Your Personal Brand While Balancing Company and Comfort Level

SnapApp

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. . You also have to decide how to market yourself and determine what, if any, role you want to have in your company’s larger marketing initiatives.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Only B2B - Untitled Article

Only B2B

Beginner’s Guide To FREE Content Syndication. Do you wish to that your content should be read by millions of people out there? When you click “publish” do you go like this – Good news is, you can have it from the beginning and NO, I am not kidding. I am talking about syndicating content. Web content syndication is a method of republishing content on other sites in order to reach a broader audience.

Domain 101
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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so good that news outlets can’t wait to get their hands on it? Enter, 20-year marketing veteran Lisa Mattson. With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos.

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9 Content Marketing Tips that Will Immediately Improve Your Content Strategy

Contently

The post 9 Content Marketing Tips that Will Immediately Improve Your Content Strategy appeared first on The Content Strategist.

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How to Sell Anything to Anybody

Hubspot

In Jill Konrath's opinion, the salesperson is the primary differentiator in purchases today. As products and services become increasingly commoditized, buyers are aware they can get a similar offering from another company. But what they can't get from just any vendor is the same sales experience, which is created by the sales rep. This means salespeople have almost complete control of their own destinies.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Adding Video to Your Sales Cadence: What, Why and How?

Vidyard

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Spammy tactics and spray-and-pray messaging evaporates trust and kills your credibility as a salesperson, and it is nearly impossible to recover from that first impression. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers.

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Only B2B - Untitled Article

Only B2B

3 Demand Generation Trends in 2018. The job of any marketer is to get as many leads as possible for the business. But, is it possible without a well-thought-of demand generation strategy ? Of course, not! It won’t be possible without driving demand in the first place. It is only when you map out a good demand-lead generation strategy along your sales funnel that you can capture high-quality leads effectively.

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“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experiences in 2018

Contently

The post “The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experiences in 2018 appeared first on The Content Strategist.

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Speaker Lineup Announced-The Who’s Who of Unleash

Outreach

We know you've been eagerly anticipating the announcement of the Unleash speaker lineup, and now it's here! Those who attended our sales excellence conference last year know that the speakers are one of the MOST special, exciting and unusual parts of Unleash. Once again, we are bringing you veteran sales experts, alongside fresh and new voices you won't see anywhere else.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Things Marketers Wish Their CMO Knew

Kapost

Dear wise and illustrious CMO, We know you’re busy. You’re rushing from meeting to meeting all day every day making sure that everything we do drives the strategic messaging of. The post 5 Things Marketers Wish Their CMO Knew appeared first on Kapost Content Marketing Blog.

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How to Write Facebook Messenger Copy That Converts

Hubspot

Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late: Most users don’t know how to interact with bots on Messenger yet. But they will. During the course of a conversation, there’s a good chance that they’re going to stray away from how you want them to interact with your bot.

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5 Things to Know About 404, 301, and 302 Redirects and Their Impact SEO Results

Brightedge

Let me start off with a simple assertion. 404 redirects are bad. They are a terrible user experience and the search bots will penalize you meaningfully for it. 404s occur when a page is deleted from the site and the server, but links to the page and bookmarks still exist. When a user calls that […]. The post 5 Things to Know About 404, 301, and 302 Redirects and Their Impact SEO Results appeared first on BrightEdge SEO Blog.

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You Can Apply for Jobs on Facebook Now

Hubspot

Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform. In over 40 countries, administrators will be able to create job listings directly from their Pages, where they'll appear throughout Facebook like any other post or ad would: the Page itself, followers' News Feeds, and Marketplace, as well as Facebook's new "Jobs" dashboard.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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5 Conversion Rate Optimization Tips to Increase Inbound Leads

Golden Spiral

Your website is designed to convert website visitors into customers: on the homepage, pricing page, blog, and landing pages. These conversions can include anything from signing up for an email list, downloading a resource or requesting a demo.

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Don’t Start ABM Without Knowing your Total Addressable Market (TAM)

DealSignal

Calculating TAM just makes sense. In the middle of 2017, SiriusDecisions unveiled their latest waterfall model: the Demand Unit Waterfall , which starts with Target Demand — defined as a target market containing potential “demand units”. As SiriusDecisions’ Senior Research Director, Kerry Cunningham, explained when unveiling the model, “These are the fundamental units of demand that we really need to go out and identify, attract, engage and qualify if we want to sell anything.”.

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Contently Unites Creators and Marketers to Perfect the Art of Storytelling

Contently

The post Contently Unites Creators and Marketers to Perfect the Art of Storytelling appeared first on The Content Strategist.

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A 7-min guide to the best in-class customer support software

JotForm

Automated customer service hell.Going through endless loops and ending up in voice-jail, eventually forced to hang up.Being told “your call is very important to us” and that we’re only number 58 in the queue.1) Emailing a problem 2) receiving a ticket number 3) never hearing back.Being redirected to.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Six Unstoppable Disruptions in Marketing Technology

Contently

The post Six Unstoppable Disruptions in Marketing Technology appeared first on The Content Strategist.

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Digiday Publishing Summit Europe: What Publishers Can Expect In 2018

33Across

Monaco, known as the playground of the rich and famous, was the location of Digiday Publishing Summit Europe 2018. Despite being a virtual ghost town in February, hundreds of Europe’s leading publishers gathered to discuss hot industry topics and the latest trends. Here are a few of my takeaways from attending the event. The post Digiday Publishing Summit Europe: What Publishers Can Expect In 2018 appeared first on 33Across.

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Finding Your Social Media Niche – A Guide For B2B Small Businesses

The Lead Agency

Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. While major social media sites allow people from all over the world to discuss and share anything that comes to mind, niche ones have the advantage that they focus on a specific topic or industry.