The Marketing Blender

OCTOBER 31, 2024

Making progress with marketing shouldn’t take forever. With an experienced outsourced CMO, the first 90 days on the job should prove their worth to your organization. Anyone you bring in at the executive level of your organization should be focused on making an impact in the first 90 days. This is especially true for a Chief Marketing Officer since they shoulder a great deal of responsibility for the health and growth of your revenue, reputation, and resilience.

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Zoominfo

OCTOBER 31, 2024

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.

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Contently

OCTOBER 31, 2024

You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.

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Martech

OCTOBER 31, 2024

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Ahrefs

OCTOBER 31, 2024

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

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Keywords SERP Stats Display 114

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

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illumin

OCTOBER 31, 2024

The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas.

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CMSWire

OCTOBER 31, 2024

We knew OpenAI's ChatGPT Search was coming. Are we in a new world for content discoverability and SEO? Continue reading.

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Martech

OCTOBER 31, 2024

Some ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT has been able to search the web for several months , but today’s update is part of OpenAI’s larger push into AI search. OpenAI’s ChatGPT search has an opportunity to challenge Google’s search monopoly with a much different user experience (e.g., less clutter, less search features, no ads).

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data ma

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Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

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CMSWire

OCTOBER 31, 2024

As businesses and customers navigate name changes, rebranding strategies become vital. Continue reading.

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Martech

OCTOBER 31, 2024

Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using

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Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. There’s reason to believe genAI, when done right, can build trust — when done transparently. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” The trust gap.

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The Daily Egg

OCTOBER 31, 2024

Userlytics is a powerful suite of UX research tools that helps teams collect qualitative and quantitative data. Key strengths are its in. The post Userlytics Review–The Good and Bad appeared first on The Daily Egg.

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Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. If you work in B2B marketing, you’re well aware of the complexity of the B2B purchase process, especially in B2B tech.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Salesforce Marketing Cloud

OCTOBER 31, 2024

Discover AI trends from these Salesforce AI podcasts Learn about role-specific AI tools and benefits Explore tips from Salesforce MVP AI podcasts Grow your AI skills Whether you’re all in on artificial intelligence (AI) or still deciding where you land, one thing is clear: AI is transforming how we work. According to a recent workplace AI trends report , “Executive urgency to incorporate AI tools into business operations has increased 7x over the past six months and is now a top concern, above i

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Communities Consulting Validation Course 52

B2B Marketing Exchange

OCTOBER 31, 2024

While it may feel like we just got off the plane from Alpharetta, Georgia after a successful and fun-filled B2B Marketing Exchange East event, it’s time to talk B2BMX West! The team and I have been busy planning our flagship event in Scottsdale, Arizona, taking place at The Phoenician Resort February 24-26, and we’re wasting no time! The agenda overview is already up on the site and registration is live , so I’m here to give you a sneak peek into what’s in store for Scottsdale.

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Experiture

OCTOBER 31, 2024

In our recent exploration of privacy-first marketing, we discussed how the evolving cookie landscape is reshaping marketing strategies. With cookies becoming more selective and opt-in-based rather than disappearing entirely, businesses face a critical challenge: effectively unifying and activating their valuable first-party data in this new environment.

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Ideal Customer Profiles Profiling Privacy Opt-in 52

Fuld & Company Blog

OCTOBER 31, 2024

Christian Schiller, Vice Chairman at Cascadia Capital, shares his perspectives on the rise in middle-market M&A activity, the impact of increased regulatory scrutiny, and the challenges of sustaining AI-driven deal growth. We’ve seen middle-market M&A activity gaining momentum recently. Do you expect this upward trend to continue through Q4 and into 2025?

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Activities Marketing AI Trends Work Management 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Acrolinx

OCTOBER 31, 2024

Writing successful business copy for business takes time and skill. copy requires a blend of skill, strategy, and precision. Whether you’re drafting a report, a proposal, or a customer newsletter, the goal is to create clear, persuasive, and informative content that connects with your audience. This becomes even more critical in technical business writing, as accuracy and clarity are key to conveying complex ideas.

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Bannersnack

OCTOBER 31, 2024

6 minutes read Facebook ad targeting stands as the cornerstone of successful digital marketing campaigns. Learning how to use detailed targeting strategies is now more important than ever. After all, as Statista reveals, the platform had over three billion monthly active users  as of January 2024. India has the world’s largest  Facebook audience, with 366 million users, while the United States, Indonesia, and Brazil each have well over 100 million active users as well.

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Facebook Ads Effectiveness Tips 52

Confessions of a B2B Marketer

OCTOBER 31, 2024

Rob Moore on LinkedIn Rob Moore on X (formerly Twitter) Rob Moore on Facebook Rob Moore on Instagram Rob Moore’s Website Disruptors Rob Moore on X (formerly Twitter) Progressive Property on LinkedIn Progressive Property on X (formerly Twitter) Progressive Property on Facebook Progressive Property on Instagram Progressive Property on TikTok Disruptors Rob Moore on YouTube Watch: How to Sell Anything to Anyone on Youtube The Disruptive Entrepreneurs Community on Facebook The Disruptive Entrepreneu

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Youtube Content Amazon Twitter 52

CMSWire

OCTOBER 31, 2024

Generative AI holds a lot of promise. Where is it on the DXP roadmap? Continue reading.

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Digital Experience Platform Generation Personalization Content 73

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Brandwatch Marketing

OCTOBER 31, 2024

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

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Marketing Strategy Marketing & Strategy Tips Marketing 52

CMSWire

OCTOBER 31, 2024

AI is the latest magnet for the speedy and the greedy. Continue reading.

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Ethics Generation Marketing 59

Brandwatch Marketing

OCTOBER 31, 2024

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

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Marketing Strategy Marketing & Strategy Tips Marketing 52