The Marketing Blender

OCTOBER 31, 2024

Making progress with marketing shouldn’t take forever. With an experienced outsourced CMO, the first 90 days on the job should prove their worth to your organization. Anyone you bring in at the executive level of your organization should be focused on making an impact in the first 90 days. This is especially true for a Chief Marketing Officer since they shoulder a great deal of responsibility for the health and growth of your revenue, reputation, and resilience.

CMO 52

CMO Allocation Buyer Personas Deliverability 52

Contently

OCTOBER 31, 2024

You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.

Lead Ranking 145

Lead Ranking Lead Scoring Paid Search Agency Content 145

Martech

OCTOBER 31, 2024

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

Scoop.it

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. And if you think about how consumers interact with digital media, this shouldn’t be too big of a surprise. According to data from 2021, 85% of Americans go online at least once a day, with 31% reporting being online almost constantly. So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. There’s reason to believe genAI, when done right, can build trust — when done transparently. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” The trust gap.

Marketing AI 119

Marketing AI Brand Identity Branding Transparency 119

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

Marketing AI 119

Marketing AI Analytics Marketing Management Search Marketing 119

Litmus

OCTOBER 31, 2024

You want to personalize your emails more and try the latest trends, but something stands in your way: customer data management. For many marketers, coming up with creative email ideas is much more fun (and less confusing) than cleaning up data, tracking new metrics, and finding customer insights. When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data ma

Work Management 87

Work Management Marketing Management Deliverability CAN-SPAM 87

Martech

OCTOBER 31, 2024

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

Marketing AI 133

Marketing AI Lead Ranking Generation Barriers 133

B2B Marketing Exchange

OCTOBER 31, 2024

While it may feel like we just got off the plane from Alpharetta, Georgia after a successful and fun-filled B2B Marketing Exchange East event, it’s time to talk B2BMX West! The team and I have been busy planning our flagship event in Scottsdale, Arizona, taking place at The Phoenician Resort February 24-26, and we’re wasting no time! The agenda overview is already up on the site and registration is live , so I’m here to give you a sneak peek into what’s in store for Scottsdale.

Marketing AI 52

Marketing AI Marketing Analytics Tools Account Based Marketing Case Studies 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Martech

OCTOBER 31, 2024

Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Mobile Advertising Amazon 114

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Content 128

Content Paid Search Agency Marketing Content Marketing 128

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. If you work in B2B marketing, you’re well aware of the complexity of the B2B purchase process, especially in B2B tech.

Work Management 68

Work Management Marketing Management Customer Surveys API 68

Ahrefs

OCTOBER 31, 2024

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

Keywords 127

Keywords SERP Stats Display 127

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Bannersnack

OCTOBER 31, 2024

6 minutes read Facebook ad targeting stands as the cornerstone of successful digital marketing campaigns. Learning how to use detailed targeting strategies is now more important than ever. After all, as Statista reveals, the platform had over three billion monthly active users  as of January 2024. India has the world’s largest  Facebook audience, with 366 million users, while the United States, Indonesia, and Brazil each have well over 100 million active users as well.

Facebook 52

Facebook Ads Effectiveness Tips 52

CMSWire

OCTOBER 31, 2024

We knew OpenAI's ChatGPT Search was coming. Are we in a new world for content discoverability and SEO? Continue reading.

Content 122

Content SEO Optimization Generation 122

Salesforce Marketing Cloud

OCTOBER 31, 2024

Discover AI trends from these Salesforce AI podcasts Learn about role-specific AI tools and benefits Explore tips from Salesforce MVP AI podcasts Grow your AI skills Whether you’re all in on artificial intelligence (AI) or still deciding where you land, one thing is clear: AI is transforming how we work. According to a recent workplace AI trends report , “Executive urgency to incorporate AI tools into business operations has increased 7x over the past six months and is now a top concern, above i

Communities 52

Communities Consulting Validation Course 52

Experiture

OCTOBER 31, 2024

In our recent exploration of privacy-first marketing, we discussed how the evolving cookie landscape is reshaping marketing strategies. With cookies becoming more selective and opt-in-based rather than disappearing entirely, businesses face a critical challenge: effectively unifying and activating their valuable first-party data in this new environment.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Privacy Opt-in 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

OCTOBER 31, 2024

As businesses and customers navigate name changes, rebranding strategies become vital. Continue reading.

Marketing & Strategy 107

Marketing & Strategy Marketing Strategy Marketing Business 107

Seismic

OCTOBER 31, 2024

Managing the B2B sales tech stack is now a costly and inefficient challenge for many organizations, with teams relying on an average of ten tools to close business. According to Harvard Business Review , a typical knowledge worker switches between various apps and websites around 1,200 times daily, resulting in lost time and a poor user experience. For go-to-market (GTM) teams, consolidating the sales tech stack is vital for boosting operational efficiency and cutting costs.

Work Management 40

Work Management Lead Ranking Lead Scoring Marketing Analytics Tools 40

Brandwatch Marketing

OCTOBER 31, 2024

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Tips Marketing 94

Confessions of a B2B Marketer

OCTOBER 31, 2024

Rob Moore on LinkedIn Rob Moore on X (formerly Twitter) Rob Moore on Facebook Rob Moore on Instagram Rob Moore’s Website Disruptors Rob Moore on X (formerly Twitter) Progressive Property on LinkedIn Progressive Property on X (formerly Twitter) Progressive Property on Facebook Progressive Property on Instagram Progressive Property on TikTok Disruptors Rob Moore on YouTube Watch: How to Sell Anything to Anyone on Youtube The Disruptive Entrepreneurs Community on Facebook The Disruptive Entrepreneu

Youtube 52

Youtube Content Amazon Twitter 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

The Daily Egg

OCTOBER 31, 2024

Userlytics is a powerful suite of UX research tools that helps teams collect qualitative and quantitative data. Key strengths are its in. The post Userlytics Review–The Good and Bad appeared first on The Daily Egg.

Research 90

Research Tools 90

CMSWire

OCTOBER 31, 2024

Generative AI holds a lot of promise. Where is it on the DXP roadmap? Continue reading.

Digital Experience Platform 75

Digital Experience Platform Generation Personalization Content 75

Brandwatch Marketing

OCTOBER 31, 2024

Discover the top Instagram marketing strategies for 2025, including tools, ad types, and posting tips.

Marketing & Strategy 56

Marketing & Strategy Marketing Strategy Tips Marketing 56

CMSWire

OCTOBER 31, 2024

AI is the latest magnet for the speedy and the greedy. Continue reading.

Ethics 73

Ethics Generation Marketing 73

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

B2B Manufacturing Marketing Insights

OCTOBER 31, 2024

If you are a B2B manufacturer who wants to use thought leadership to differentiate yourself in the marketplace, one of the best things you can do is study examples of thought leadership in manufacturing. 12 Thought Leadership Examples in Manufacturing If you are a B2B manufacturer who wants to use thought leadership to differentiate yourself in the marketplace, one of the best things you can do is study examples of thought leadership in manufacturing.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Examples Marketing AI 52

Versium

OCTOBER 31, 2024

HubSpot features Versium REACH in their guide for best practices that email marketers live by.

Email Marketing 52

Email Marketing Practices Best Practices Hubspot 52

SalesIntel

OCTOBER 31, 2024

As the final quarter of 2024 approaches, B2B sales teams are refining their strategies to meet their goals. With shifting market dynamics, rapid technological advancements, and heightened buyer expectations, accurate sales forecasting has become essential for navigating the path ahead. This year, sellers have been empowered by key trends that blend innovation with data-driven precision, helping them overcome the odds and make more confident, proactive decisions.

Forecasting 40

Forecasting B2B Sales Allocation Trends 40