The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 3

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Marketing Insider Group

NOVEMBER 27, 2018

Events help you know your customers and potential customers face-to-face. Done well, they’ll move attendees to buy your products and services. ‘ Why Hold Events? People buy from people they know. That’s why word-of-mouth advertising, despite marketers’ best efforts to make their work the center of attention, remains the number one reason people buy.

Word of Mouth 211

Word of Mouth Buy Advertisements Advertising 211

KoMarketing Associates

NOVEMBER 27, 2018

Marketers have turned to artificial intelligence (AI) to enhance the customer experience, but is it hurting or helping their overall efforts? To gauge the impact of AI on the customer experience, Invoca and Adobe published the “ Emotions Win: What Customers Expect in the Age of AI ” report. Statistics showed that 80 percent of customers still believe that a human representative (in-person) offers the best emotional quotient (EQ) – the ability to recognize and respond to their emotional state.

Marketing AI 175

Marketing AI Marketing Report Planning Paid Search Agency 175

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

NOVEMBER 27, 2018

Recognition for the South American fine arts has been increasing worldwide in recent years. As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience. Whether you […]. The post How To Stun Your Audience With Amazing Audiovisuals appeared first on Marketing Insider Group.

Best Practices 199

Best Practices Marketing & Strategy Marketing Marketing Strategy 199

KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. Throughout the years, my colleagues and I field questions from across the online marketing universe in an effort to arm our clients with the knowledge they need to succeed, and to ensure their brand is getting the most out of its online marketing efforts.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

Biznology

NOVEMBER 27, 2018

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Rev

NOVEMBER 27, 2018

How to Use the Funnel to Optimize B2B Lead Conversion. To increase the conversion of marketing leads into pipeline and closed-won business, you need an in-depth understanding of the funnel. The reason is simple. B2B is tremendously complicated and getting more complicated every day. Business buying behavior is complicated and marketing technology is increasing complexity.

Lead Ranking 111

Lead Ranking Top of Funnel Sales Qualified Leads Lead Scoring 111

Buffer

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. In life and business, though, change is inevitable.

Facebook 111

Facebook Business Paid Search Agency Mobile Advertising 111

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

NOVEMBER 27, 2018

Getting started with employee advocacy may seem complicated and difficult, but it doesn’t have to be. This is how you can launch an advocacy program in 6 easy steps.

Thought Leadership 108

Thought Leadership Analytics 108

Emplifi

NOVEMBER 27, 2018

Content curation is the bread and butter of social media marketing. But without the right strategy in place, it's easy to lose sight of what you want to accomplish. Luckily, we'll break it down for you and get into the finer details of content curation. Read on to learn how you can make your life easier, one curated post at a time.

Curation 105

Curation Social Media Advertising Channels Media 105

SEMrush

NOVEMBER 27, 2018

Discover everything you need to increase ecommerce website traffic and boost your sales. Hallam agency and SEMrush have worked in partnership to bring this post to you so you can assess where you stand online. Reveal data-driven best practices to ensure that you are following all best practices to get an edge on the competition.

eCommerce 99

eCommerce Tactics Ad Agencies Traffic 99

Content Standard

NOVEMBER 27, 2018

How-to video content recently saved the day for me—and got me thinking about its potential to help brands connect with customers in an authentic way. Let me set the scene: I’m standing in front of my mirror in a retro bridesmaid’s dress, trying to nail the winged eyeliner look that the bride had requested. In the interest of full disclosure, I have to confess that I’ve made it to my thirties without ever wearing eyeliner.

Video Marketing 89

Video Marketing Brand Identity Branding Storytelling 89

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

NOVEMBER 27, 2018

B2B cold emailing campaigns can be wonderful assets to your marketing strategy, and if done successfully, they can create solid partnerships and revenue for your organization. There are a ton of things you can do to make the emails successful, such as follow these tips we wrote about a few months ago. However, knowing when and how to launch a cold email campaign is vital to success.

Email Campaigns 89

Email Campaigns Ideal Customer Profiles Campaigns Buyer Personas 89

Engagio

NOVEMBER 27, 2018

What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank was at risk for getting stolen? That all sounds pretty terrifying, right? SiriusDecisions reports that nearly 60% of marketers consider the overall health of their data unreliable.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

Bannersnack

NOVEMBER 27, 2018

‘Tis the season to be jolly and boost your sales. With the winter holidays just around the corner, we can feel the spirit of magic in the air: the sparkling balls and ornaments in the store windows, the colored city lights, and the quiet before the shopping frenzy. Christmas is a great opportunity to reunite […].

Promotion 85

Promotion Template Advertisements Advertising 85

JotForm

NOVEMBER 27, 2018

Do you think you spend too much time planning lessons? Does lesson planning keep you from more productive work? Does it seem a little counterintuitive to create lesson plans from scratch when there is a whole department of like-minded people who could be working together? You are not alone.

Tools 80

Tools Spending Product 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

EveryoneSocial

NOVEMBER 27, 2018

The brand ambassador, historically employed by consumer businesses are beginning to play an important role in B2B organizations. This especially has held true as buyers and consumers turn to social media platforms to research and see what friends, family, and colleagues are recommending. Who is a brand ambassador, what can they do for your business, and how to put an ambassador program in place is the focus of this post.

Brand Identity 81

Brand Identity Branding Work Management B2B Thought Leadership 81

ClearVoice

NOVEMBER 27, 2018

In this five-part series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. In part one, we discuss the role of a publicist and how they benefit writers and publications. Whether it is a product, a destination, a property or a person, every brand wants to share their unique proposition with the masses.

PR 81

PR Ethics Work Management Ad Agencies 81

Hubspot

NOVEMBER 27, 2018

Growing a business requires investment capital. Scaling businesses need money to launch products, hire employees, service customers, and expand. There are numerous ways to raise capital, and each will have a different impact on your company and the pace at which you grow. The most common way to raise capital is through either equity or debt. But what do each of these entail?

Small Business Marketing 82

Small Business Marketing Purchase Activities Software 82

Scoop.it

NOVEMBER 27, 2018

You put a lot of time and money into content marketing for your business, but how can you know if the investment is paying off? If you’re not tracking these important metrics, you could be missing critical information necessary for making decisions about which campaigns are the most profitable and which should be shelved. Social Media Engagement. “Vanity metrics” have received a ton of negative publicity in most social media marketing circles, but hear me out here.

Top of Funnel 79

Top of Funnel Content Marketing Multi-Channel Paid Search Agency 79

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BenchmarkONE

NOVEMBER 27, 2018

Be honest. Chances are, you’ve had the feeling (from time to time) that you’re missing out on some of the best time-saving marketing automation tricks. The possibilities of today’s martech are just too vast – it’s impossible for any one marketer to know about all of them. And even with access to marketing automation tools, whether through your CRM or other productivity apps like Zapier, it can be tough to figure out how marketing automation can actually boost your B2B marketing and sales process

Marketing Automation Services 78

Marketing Automation Services Small Business Marketing Marketing Automation Enterprise Management 78

JotForm

NOVEMBER 27, 2018

Slack is the big boss in the world of team messengers. And it’s becoming even bigger after acquiring Stride and HipChat. Being a well-known Silicon Valley unicorn, Slack is a melting pot of top-notch functionality and versatility. However, when innovation constantly breeds further innovation, we ca.

Best Practices 72

Best Practices 72

Albacross

NOVEMBER 27, 2018

When’s the last time you were scrolling through your social media feed and thought, wow, that gravel and sand manufacturer sure shares some compelling content on Instagram!? What if I asked you the same question, but instead of a gravel producer, I said a makeup or shoe company? Business to consumer (B2C) branding, even before the age of social media has always taken center stage over B2B branding.

Social Media 76

Social Media Ideal Customer Profiles Ad Building Brand Identity 76

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. To help you get a head start on mapping out your 2019 content strategy, we’ve put together a calendar full of US holidays, major entertainment and cultural events, and fascinating industry facts* – all to provide both creative inspiration and a template for you

Storytelling 75

Storytelling Distribution Startups Template 75

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Televerde

NOVEMBER 27, 2018

I’ve been with Televerde since 1999. I love the company, and I can’t say enough about the people. Some might say I bleed Televerde orange. Together, we’ve done a ton of great work that has delivered incredible results for our clients and contributed to the transformation of almost 3,000 incarcerated women in Arizona and Indiana. I’ve spent almost 20 years here and it would be crazy to think that I’ve never explored opportunities outside of Televerde.

Lead Ranking 74

Lead Ranking Advertising Agencies Paid Search Agency Enterprise Management 74

Ontraport

NOVEMBER 27, 2018

We rebuilt our entire business on Campaign Builder; here’s what we learned. The post 10 Insider Tips for Transitioning Your Marketing to Campaign Builder appeared first on The ONTRAPORT Blog.

Campaigns 74

Campaigns Tips Marketing Business 74

Heinz Marketing

NOVEMBER 27, 2018

My first of “ ten lessons learned in ten years in business ” was to Put Values First. Today I want to talk about Putting Yourself First. I’ve invested a lot of time and energy in my career, throughout my life, trying hard to give back to others. One of my early professional mentors taught me about servant leadership and I strive to live that with my employees, customers, partners, peers, family and others.

Peer-to-peer 72

Peer-to-peer Ethics Act-On Advertising Agencies 72