BenchmarkONE
AUGUST 2, 2019
It’s a problem that just about every company faces at one point or another: No matter how good the numbers are, they’re not quite where you’d like them to be. . Maybe your agency is having a rough month, or maybe sales team victories are steady but slow. Maybe it’s February and you just realized that you’ve been tracking your sales thinking you had 30 days to work with.
Bannerflow
AUGUST 2, 2019
Ad fatigue and banner blindness are common problems associated with online advertising – particularly for boring, standardised banner adverts. In fact, The Drum recently reported that “73% of UK consumers had seen the same ads ‘over and over again’ And as a result, just 11% said they ‘enjoyed’ advertising.” Does this mean that online advertising is no longer effective?
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KoMarketing Associates
AUGUST 2, 2019
Influencer marketing has not always been a staple in marketers’ overall strategies, but new research suggests that it is becoming more prominent as time rolls on. The “State of Influencer Marketing 2019” report published by Linqia recently discovered that 66 percent of marketers ran three or more influencer marketing campaigns last year, and 42 percent now have an “always-on” strategy.
Biznology
AUGUST 2, 2019
Short videos about technology are great for sales and marketing. However, they can be tricky to produce, especially when you have a technical subject matter and multiple stakeholders who hold competing views of what customers really want to know. Last month, I wrote about some best practices that help to smooth the upfront work that leads to better productions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Only B2B
AUGUST 2, 2019
When you are into online marketing, you have to figure out how to create a mailing list quickly and sometimes from scratch. This is the best type of speaking with. The post How To Create A Mailing List For Business Use appeared first on ONLY B2B.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SmartBug Media
AUGUST 2, 2019
User interface (UI) design. Most of us have heard of it, and at some point, we have all interacted with it. But what is it? The Interaction Design Foundation defines it as “the process of making interfaces in software or computerized devices with a focus on looks or style.” Simply put, it’s the graphical representation of the webpages and apps that we interact with every day.
Leadspace
AUGUST 2, 2019
Very few businesses experience steady profits. In fact, for the majority of companies, profit is like a roller coaster ride of unpredictable ups and downs. It can be difficult to plan for your financial future, make large business decisions, or move toward growth when you’re juggling inconsistent and unpredictable profits. With the right marketing campaign, you can boost sales, while evening out the ups and downs of your income.
The CSI Group
AUGUST 2, 2019
The ground shifts beneath marketers’ feet every few months, it seems. It’s hard not to feel like you’re constantly struggling to keep up. Learning a new discipline or technology takes time, and by the time you accomplish that, the next Big Thing has already supplanted it.
Content4Demand
AUGUST 2, 2019
By Marisa Jentz, republished with permission from Demand Gen Report. The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Seismic
AUGUST 2, 2019
Last month we touched upon some of the current challenges facing sales and marketing teams in the telecom industry, and detailed how some legacy providers have begun to shift their focus from consumer to B2B markets, developing their revenue streams to retain a foothold in the market. To recap, perhaps the most compelling argument for this shift has been the influx of new providers delivering innovative addressable IT and OTT services in recent years, which have flooded the telecom market and ma
Porch Group Media
AUGUST 2, 2019
How To Treat Your Customers Like Individuals. Consumers want personalized experiences, but they also demand privacy. They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers have a need to be treated to personalized experiences, but what do they consider to be a successful experience?
DemandBase
AUGUST 2, 2019
We are coming up on the end of our 3-part blog series on website personalization. We’ve been exploring the ABM tactics you can implement to create customized experiences. Need to catch up on the first two parts? Click the links below and then come back here for the big finale! Website Personalization: What you can do in just Minutes (Part 1 of 3). Website Personalization in an Hour (Part 2 of 3).
Valasys
AUGUST 2, 2019
The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data. The B2B marketers, then hyper-target the prospects through several marketing campaigns & eventually, convert these potential buyers into their actual customers to accomplish their ultimate bottom-line goals such as an optimized Return on Investment (ROI), optimized users’ experien
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
QuanticMind
AUGUST 2, 2019
In 2019, marketing automation isn’t an option, it’s a necessity if you want to keep up with the competition.
Content Marketing Institute
AUGUST 2, 2019
Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming “unskippable;” and points out a must-have checklist for creating quality content. Continue reading → The post The Weekly Wrap: For Unskippable Content, Focus on Quality Things appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Single Grain
AUGUST 2, 2019
Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local service, they’ve often already made the decision to buy.
Webbiquity
AUGUST 2, 2019
Guest post by Zack Halliwell. When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. Image credit: 3D Animation Production Company on Pixabay. However, that outreach has to be done right to get results, and there is a certain LinkedIn etiquette it’s important to abide by.
Rev
AUGUST 2, 2019
Let’s look at the important differences between demand generation and lead generation. In the world of B2B marketing, you’ve likely heard demand generation and lead generation used interchangeably (cue subconscious cringe). Sadly, this marketing duo is mixed up by industry newbies and long-standing experts all too often. The truth is, demand generation and lead generation are related, but not synonymous.
Data Cleaning/CRM Appending
AUGUST 2, 2019
Every time we speak of data, we somehow end up saying that data is the most potent asset on any organization, which is true. But there is more to it that never meets the eye. If I were to say – you, me and everyone, we are nothing but small sets of data. Our whole lives, nothing but a collection of unparallel and inorganized sets of data stored in a server.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Lead Liaison
AUGUST 2, 2019
How can you execute an event, spend the money, and not know what you got out of it? Let’s say you are the CEO, and someone comes to you asking for a budget for an event. You’ll likely want to know your previous event ROI so that you can make the right decision. . Did you know that 23% of marketers can track event ROI ( source )? That means 77% of marketers cannot.
Litmus
AUGUST 2, 2019
Email accessibility has been voted one of the hottest email design trends of 2019, and is now a priority for the majority of brands. But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. Implementing accessibility best practices is easier than you think. In this webinar, Litmus’ accessibility experts, Jason Rodriguez and Alice Li, walk through the stats and research that prove investing in accessibility is worth it and share the 3 steps you
Liveintent
AUGUST 2, 2019
Follow the Leader: Direct to Consumer Brands are Doubling Down on Email. Should You? I wrote a piece in the industry trade Total Retail titled: DTC Brands Use of the Email Address is the Canary in the Coal Mine. Here’s the basic idea: DTC brands are famous for their ability to adapt trends in marketing before the rest of the industry. They’ve been trend-setters when it came to content marketing, leading the way with fun and engaging videos like the Squatty Potty video , which was the ship that l
A Better Jones
AUGUST 2, 2019
On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer. The duo shared all sorts of tips and tricks that can help you rise to the top of your industry, and establish yourself as a thought leader. The conversation touched on the following: Building and flexing your creativity/ideation muscle How to properly combine video and LinkedIn to engage with your network Utilizi
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SendX
AUGUST 2, 2019
Email Marketing is a time tested tool from the inception of the internet for the distribution of content and has proved to be an effective medium. The medium has acquired many brownie points from all digital marketers for its credibility in achieving desired campaign results through its persuasive & strategic approach. Today an email marketer has to think of multilayer communication devices.
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