Zoominfo

AUGUST 5, 2018

Recent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

PureB2B

AUGUST 5, 2018

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders like content marketing and mobile marketing.

Differentiation 83

Differentiation Brand Identity Branding Customer Satisfaction 83

Zoominfo

AUGUST 5, 2018

Recent spikes in job growth have led to an increasingly competitive hiring landscape. Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Although a candidate-driven job market is great for job seekers, it can often make a recruiter’s job much more difficult. Think about it, as a recruiter, if you’re not proactively searching for candidates, your ideal employees are getting scooped up by other, fast-acting recruiters.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Oktopost

AUGUST 5, 2018

Taking in all of our customers’ great feedback, we’re excited to reveal (drum roll….) our brand new employee advocacy app, which combines the best of two worlds: For program administrators, the new app offers granular control over the way content is seamlessly shared and displayed to employees, enabling greater employee engagement. For the employee advocates, […].

Display 81

Display Brand Identity Branding Best Practices 81

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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PureB2B

AUGUST 5, 2018

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders like content marketing and mobile marketing.

Differentiation 62

Differentiation Brand Identity Branding Customer Satisfaction 62

DrumUp

AUGUST 5, 2018

But it happens to the best of us, doesn’t it? More likely than not, you’ve suffered this abomination first-hand yourself; struggling to come up with fresh, interesting content ideas for your next blog, social media post, article, email and the like. Note: You could curate fresh content ideas on DrumUp using keywords and RSS feeds.

RSS 52

RSS Curation Content Social Media 52

Spiralytics

AUGUST 5, 2018

Using search engines is a common practice for people and businesses looking for more information or recommendations before purchasing a product or service. Thanks to search advertising, you have a way of letting individual and business consumers know that you have something to offer, which aims to satisfy their need or provide a solution to a problem.

Advertisements 48

Advertisements Advertising Purchase Practices 48

Modern B2B

AUGUST 5, 2018

If you’re an avid user of Google Analytics like myself, then you may have noticed a growing proportion of direct traffic to your site. Whilst some of this traffic may well be from users that have accessed your site by typing the URL in or clicking on a bookmark, it’s more likely to be down […]. The post Dark Social Posts: Step Into The Light appeared first on Modern.

Marketing Analytics Tools 45

Marketing Analytics Tools Traffic Analytics Google 45

B2B Marketing Directions

AUGUST 5, 2018

"If I had asked my customers what they wanted, they would have said a faster horse." Henry Ford (Attributed) "We don't ask consumers what they want. They don't know. Instead we apply our brain power to what they need, and will want, and make sure we're there, ready." Akio Morita, Co-Founder of Sony Dozens of books and articles have been written about the importance of listening to customers.

Marketing Management 40

Marketing Management Features Design Creativity 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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