Tue.May 23, 2023

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Marketing Rule of 7’s


Is the Old Adage Still Relevant to Modern Day Buyers?

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Why A Diversification Strategy is Important in Uncertain Times

Vision Edge Marketing

“The economy is in a very unsettling, dicey situation,” said Joseph LaVorgna , chief economist at SMBC Nikko Securities America. “All forward-looking measures are pointing to significant slowing.” As a result, businesses face increased risk and volatility. One way business leaders can mitigate risk, support growth, and protect their business during times of uncertainty is to consider a diversification strategy.


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How Intent Data Helps Sellers Convert A-List Accounts


It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

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Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

Search Engine Journal

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

SEO 121
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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AI won’t replace social teams: Here’s why

Sprout Social

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

More Trending

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14 Content Creation Tools That Make Your Job Way Easier


Let’s nail your digital content with content creation tools! See what we did there? Or do we need to hammer it home some more? Okay. That’s enough, you’re probably tired of awl these tool puns, and we don’t want to screw up this introduction. Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox.

Content 103
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My Sales Went Through the Roof — Then I Hit Rock Bottom

Salesforce Marketing Cloud

I missed my quota. Again. For the third year in a row, I had tanked at my sales job at Salesforce. This was 2016, the year I almost quit sales. I decided to get help instead. I reached out to mentors, hired a coach, and took a rigorous sales training course. It worked. The following year, I was the company’s top seller. The year after that, I went from selling $1.3 million in annual recurring revenue to over $5 million annually.

Tips 98
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How to build a customer journey orchestration strategy


Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.

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Google Marketing Live 2023: What To Expect In AI Advancements via @sejournal, @kristileilani

Search Engine Journal

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect In AI Advancements appeared first on Search Engine Journal.

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The Marketer’s Guide to B2B Swag Strategy

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

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5 critical leadership skills every marketing ops pro needs


Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone.

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5 Tips & Best Practices For Marketplace Ecommerce Sellers via @sejournal, @krisjonescom

Search Engine Journal

These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers appeared first on Search Engine Journal.

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It’s time to teach AI about your brand


With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Branding itself. The custom part of the proposal is a key feature.

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Ask Me Anything: Our Email Developer Shares Tips for Outlook, Mobile Coding, & Dark Mode


Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater ! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s an “an email geek who spent the last 9 years fighting with Outlook.” In our recent virtual event, “ Ask Me Anything: Coding with Carin ,” she shared her best email development tips by answering some of the most common coding q

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

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Leverage first-party data for a winning CRM strategy


A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

CRM 83
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AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses

Content Marketing Institute

What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.

Content 73
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Google Marketing Live 2023: What you need to know


The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface.

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The Benefits of Repurposing Content for Social Media Marketing


We’re all on familiar terms with Copy and Paste. Whether you’re saving 6 seconds or 6 hours of extra work, ctrl+c, and ctrl+p are still two of the best inventions of the 21 st century – no contest. But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests th

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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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3 brands that have mastered the art and science of marketing by Emarsys


Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT , we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true for marketers, who have had to course-correct on-the-fly, retro-fitting strategies and tactics to accommodate ever-shifting business goals.

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How SDR-as-a-Service Lowers the Cost of Qualified B2B Leads/Appointments

Only B2B

In the ever-evolving world of B2B sales, generating high-quality leads and securing qualified appointments can be costly and time-consuming. However, there is a game-changing solution that businesses can tap into: Sales Development Representatives (SDRs) as a Service. This blog explores the transformative power of SDR-as-a-Service in reducing the cost of obtaining qualified B2B leads and appointments.

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases


Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. But because we’re not ones to shy away from a challenge, we took ourselves (and our bias) out of the equation. How? We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?

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How to compensate eroded traffic in e-commerce

Kevin Indig

SEO forecasting can be the differentiator that sets you apart when pitching new clients or surfacing new business opportunities for them. However, relying on inaccurate inputs or prone-to-error Sheets formulas can jeopardize the accuracy. SEOmonitor’s forecasting tool helps you eliminate human error. The model uses: CTRs that take into account the impact of all SERP features and their positions.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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What Does A Scorecard For A Combined Marketing And Sales Team Look Like?

Square 2 Marketing

Revenue generation has become very scientific. That means numbers, metrics and quantitative measures on a weekly, monthly and quarterly basis. Decisions need to be data-driven, and data should be helping you uncover insights that inform your action plans. A revenue generation system like RGS™ helps you set up a scorecard for your Revenue Team. If you remember, the revenue team is a combination of key marketing, sales and customer service people, led by someone in the Rainmaker role.

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A CMO’s Guide to Intent Data: How it Supports Your Go-To-Market Strategy

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Not only is there more data circulating than ever before, but it’s changing in real time. This can make it difficult to keep up with the most relevant information to support your strategy and protect your investment.

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How Sales Professionals Are Using Artificial Intelligence (New Data)


On average, salespeople save two hours and 15 minutes a day using AI. Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. Here, we'll explore how salespeople are harnessing the power of AI in their day-to-day work with insights from our 2023 State of AI Report. Let's dive in.

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6 key traits of a RevOps professional [guest post]

Sword and the Script | B2B

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. The reason is simple: Businesses have access to data and tech but struggle to make sense of it.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Creating Value for Customers When Many Are Watching Their Wallets


As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emergin

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3 Tips to Build an Outstanding Email Marketing Campaign in the Pharmacist Sector

Fount Media

Email marketing has evolved into one of the most efficient methods for businesses to engage with the members of their target audience and promote the goods or services they offer. There is no exemption from this pattern within the pharmaceutical sector. Email marketing is a useful strategy for businesses that The post 3 Tips to Build an Outstanding Email Marketing Campaign in the Pharmacist Sector appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Case Study: Box


“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketin