Ignite

MAY 23, 2023

Is the Old Adage Still Relevant to Modern Day Buyers?

Rules 62

Rules Marketing Relevance 62

Vision Edge Marketing

MAY 23, 2023

“The economy is in a very unsettling, dicey situation,” said Joseph LaVorgna , chief economist at SMBC Nikko Securities America. “All forward-looking measures are pointing to significant slowing.” As a result, businesses face increased risk and volatility. One way business leaders can mitigate risk, support growth, and protect their business during times of uncertainty is to consider a diversification strategy.

Marketing & Strategy 185

Marketing & Strategy Work Management Marketing Management Planning 185

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

MAY 23, 2023

Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.

Marketing & Strategy 132

Marketing & Strategy Digital Marketing Funnels Ad Building Marketing Funnels 132

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sprout Social

MAY 23, 2023

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

Marketing AI 128

Marketing AI Social Media Social Marketing Work Management 128

Search Engine Journal

MAY 23, 2023

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

SEO 119

SEO Google Relevance Content 119

Martech

MAY 23, 2023

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Branding itself. The custom part of the proposal is a key feature.

Marketing AI 101

Marketing AI Brand Identity Branding Gartner 101

Search Engine Journal

MAY 23, 2023

Check out our top 22 picks for the must-try ChatGPT Chrome extensions to enhance your browsing experience and boost productivity. The post 22 Of The Best ChatGPT Chrome Extensions To Try appeared first on Search Engine Journal.

Best Practices 114

Best Practices Product Tools 114

Martech

MAY 23, 2023

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

CRM 99

CRM Webinar Metrics Marketing & Strategy Marketing Strategy 99

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Oktopost

MAY 23, 2023

We’re all on familiar terms with Copy and Paste. Whether you’re saving 6 seconds or 6 hours of extra work, ctrl+c, and ctrl+p are still two of the best inventions of the 21 st century – no contest. But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests th

Social Media 93

Social Media Social Marketing Content Media 93

Salesforce Marketing Cloud

MAY 23, 2023

I missed my quota. Again. For the third year in a row, I had tanked at my sales job at Salesforce. This was 2016, the year I almost quit sales. I decided to get help instead. I reached out to mentors, hired a coach, and took a rigorous sales training course. It worked. The following year, I was the company’s top seller. The year after that, I went from selling $1.3 million in annual recurring revenue to over $5 million annually.

Work Management 98

Work Management Tips Enterprise Management Communities 98

Martech

MAY 23, 2023

The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface.

Marketing AI 92

Marketing AI Google Marketing Search Marketing 92

Search Engine Journal

MAY 23, 2023

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect In AI Advancements appeared first on Search Engine Journal.

Google 92

Google Marketing Search Marketing Advertisements 92

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Content Marketing Institute

MAY 23, 2023

What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.

Content 87

Content Google Tools Companies 87

Search Engine Journal

MAY 23, 2023

These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers appeared first on Search Engine Journal.

eCommerce 81

eCommerce Practices Tips Best Practices 81

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Not only is there more data circulating than ever before, but it’s changing in real time. This can make it difficult to keep up with the most relevant information to support your strategy and protect your investment.

Intent Data 80

Intent Data Marketing Analytics Tools Paid Search Agency Planning 80

Litmus

MAY 23, 2023

Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater ! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s an “an email geek who spent the last 9 years fighting with Outlook.” In our recent virtual event, “ Ask Me Anything: Coding with Carin ,” she shared her best email development tips by answering some of the most common coding q

Tips 72

Tips Email Marketing Mobile Marketing Tagging 72

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Only B2B

MAY 23, 2023

In the ever-evolving world of B2B sales, generating high-quality leads and securing qualified appointments can be costly and time-consuming. However, there is a game-changing solution that businesses can tap into: Sales Development Representatives (SDRs) as a Service. This blog explores the transformative power of SDR-as-a-Service in reducing the cost of obtaining qualified B2B leads and appointments.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Management 62

Engagio

MAY 23, 2023

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. But because we’re not ones to shy away from a challenge, we took ourselves (and our bias) out of the equation. How? We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?

DemandBase 62

DemandBase Account Based Marketing Paid Search Agency Enterprise Management 62

Hubspot

MAY 23, 2023

On average, salespeople save two hours and 15 minutes a day using AI. Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. Here, we'll explore how salespeople are harnessing the power of AI in their day-to-day work with insights from our 2023 State of AI Report. Let's dive in.

Marketing AI 71

Marketing AI Lead Scoring Lead Ranking Marketing Prospects 71

Bionic

MAY 23, 2023

The main job of media planning is creating a media plan. Obvious, right? Sadly, most media planning tools don’t make it easy. It’s time to fix that! Bionic today unveiled a new media plan builder tool that combines a bunch of media plan construction tools under one streamlined user experience, including: AI-Powered Media Recommender Searchable Media Catalog Media Plan Uploader Media Planning from Scratch Here’s an overview of each of these tools.

Media Plans 64

Media Plans Media Tools Advertising Agencies 64

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Kevin Indig

MAY 23, 2023

SEO forecasting can be the differentiator that sets you apart when pitching new clients or surfacing new business opportunities for them. However, relying on inaccurate inputs or prone-to-error Sheets formulas can jeopardize the accuracy. SEOmonitor’s forecasting tool helps you eliminate human error. The model uses: CTRs that take into account the impact of all SERP features and their positions.

Traffic 59

Traffic SERP Top of Funnel SEO 59

Sword and the Script | B2B

MAY 23, 2023

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. The reason is simple: Businesses have access to data and tech but struggle to make sense of it.

Top of Funnel 58

Top of Funnel Marketing Funnels Advertising Funnels B2B Sales 58

Square 2 Marketing

MAY 23, 2023

Revenue generation has become very scientific. That means numbers, metrics and quantitative measures on a weekly, monthly and quarterly basis. Decisions need to be data-driven, and data should be helping you uncover insights that inform your action plans. A revenue generation system like RGS™ helps you set up a scorecard for your Revenue Team. If you remember, the revenue team is a combination of key marketing, sales and customer service people, led by someone in the Rainmaker role.

Planning 56

Planning Marketing Generation Service 56

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emergin

Funnel Advertising 52

Funnel Advertising Mobile Advertising Top of Funnel Digital Marketing Funnels 52

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Fount Media

MAY 23, 2023

Email marketing has evolved into one of the most efficient methods for businesses to engage with the members of their target audience and promote the goods or services they offer. There is no exemption from this pattern within the pharmaceutical sector. Email marketing is a useful strategy for businesses that The post 3 Tips to Build an Outstanding Email Marketing Campaign in the Pharmacist Sector appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Email Marketing 52

Email Marketing Campaigns Marketing & Strategy Paid Search Agency 52

Digilant

MAY 23, 2023

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emergin

Funnel Advertising 52

Funnel Advertising Mobile Advertising Top of Funnel Digital Marketing Funnels 52

Allocadia

MAY 23, 2023

“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketin

Case Study 52

Case Study Case Studies Studies Marketing Management 52