Tue.May 23, 2023

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Marketing Rule of 7’s

Ignite

Is the Old Adage Still Relevant to Modern Day Buyers?

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Why A Diversification Strategy is Important in Uncertain Times

Vision Edge Marketing

“The economy is in a very unsettling, dicey situation,” said Joseph LaVorgna , chief economist at SMBC Nikko Securities America. “All forward-looking measures are pointing to significant slowing.” As a result, businesses face increased risk and volatility. One way business leaders can mitigate risk, support growth, and protect their business during times of uncertainty is to consider a diversification strategy.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal.

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How to build a customer journey orchestration strategy

Martech

Customer journey orchestration (CJO) uses different tools to provide seamless experiences for customers and increase revenue. Because customer journey orchestration casts a broad net across the entire customer lifecycle it’s essential to have a strategy for your technology. “When we talk about customer orchestration, we’re talking about much more than just a buyer’s journey,” said Carlos Hidalgo, CEO of martech consultancy Digital Exhaust, at The MarTech Conference.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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AI won’t replace social teams: Here’s why

Sprout Social

Every new advancement in tech sparks new possibilities—and new fears. This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important.

More Trending

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Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

Search Engine Journal

Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting. The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal.

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It’s time to teach AI about your brand

Martech

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it? Branding itself. The custom part of the proposal is a key feature.

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22 Of The Best ChatGPT Chrome Extensions To Try via @sejournal, @olgazarr

Search Engine Journal

Check out our top 22 picks for the must-try ChatGPT Chrome extensions to enhance your browsing experience and boost productivity. The post 22 Of The Best ChatGPT Chrome Extensions To Try appeared first on Search Engine Journal.

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Leverage first-party data for a winning CRM strategy

Martech

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Benefits of Repurposing Content for Social Media Marketing

Oktopost

We’re all on familiar terms with Copy and Paste. Whether you’re saving 6 seconds or 6 hours of extra work, ctrl+c, and ctrl+p are still two of the best inventions of the 21 st century – no contest. But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests th

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My Sales Went Through the Roof — Then I Hit Rock Bottom

Salesforce Marketing Cloud

I missed my quota. Again. For the third year in a row, I had tanked at my sales job at Salesforce. This was 2016, the year I almost quit sales. I decided to get help instead. I reached out to mentors, hired a coach, and took a rigorous sales training course. It worked. The following year, I was the company’s top seller. The year after that, I went from selling $1.3 million in annual recurring revenue to over $5 million annually.

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Google Marketing Live 2023: What you need to know

Martech

The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface.

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Google Marketing Live 2023: What To Expect In AI Advancements via @sejournal, @kristileilani

Search Engine Journal

Google Marketing Live 2023 will showcase generative AI advancements for Google Ads, Performance Max, and Product Studio for advertisers and merchants. The post Google Marketing Live 2023: What To Expect In AI Advancements appeared first on Search Engine Journal.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses

Content Marketing Institute

What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.

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5 Tips & Best Practices For Marketplace Ecommerce Sellers via @sejournal, @krisjonescom

Search Engine Journal

These 5 best practices will help you to give yourself the best chance of doing well on Amazon Marketplace. The post 5 Tips & Best Practices For Marketplace Ecommerce Sellers appeared first on Search Engine Journal.

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A CMO’s Guide to Intent Data: How it Supports Your Go-To-Market Strategy

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. Not only is there more data circulating than ever before, but it’s changing in real time. This can make it difficult to keep up with the most relevant information to support your strategy and protect your investment.

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Ask Me Anything: Our Email Developer Shares Tips for Outlook, Mobile Coding, & Dark Mode

Litmus

Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater ! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s an “an email geek who spent the last 9 years fighting with Outlook.” In our recent virtual event, “ Ask Me Anything: Coding with Carin ,” she shared her best email development tips by answering some of the most common coding q

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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How SDR-as-a-Service Lowers the Cost of Qualified B2B Leads/Appointments

Only B2B

In the ever-evolving world of B2B sales, generating high-quality leads and securing qualified appointments can be costly and time-consuming. However, there is a game-changing solution that businesses can tap into: Sales Development Representatives (SDRs) as a Service. This blog explores the transformative power of SDR-as-a-Service in reducing the cost of obtaining qualified B2B leads and appointments.

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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. But because we’re not ones to shy away from a challenge, we took ourselves (and our bias) out of the equation. How? We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?

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How Sales Professionals Are Using Artificial Intelligence (New Data)

Hubspot

On average, salespeople save two hours and 15 minutes a day using AI. Based on this stat alone, it's no surprise why so many sales teams are folding AI into their workflow — and saving time in the process. Here, we'll explore how salespeople are harnessing the power of AI in their day-to-day work with insights from our 2023 State of AI Report. Let's dive in.

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New Tool Simplifies Media Plan Creation

Bionic

The main job of media planning is creating a media plan. Obvious, right? Sadly, most media planning tools don’t make it easy. It’s time to fix that! Bionic today unveiled a new media plan builder tool that combines a bunch of media plan construction tools under one streamlined user experience, including: AI-Powered Media Recommender Searchable Media Catalog Media Plan Uploader Media Planning from Scratch Here’s an overview of each of these tools.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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How to compensate eroded traffic in e-commerce

Kevin Indig

SEO forecasting can be the differentiator that sets you apart when pitching new clients or surfacing new business opportunities for them. However, relying on inaccurate inputs or prone-to-error Sheets formulas can jeopardize the accuracy. SEOmonitor’s forecasting tool helps you eliminate human error. The model uses: CTRs that take into account the impact of all SERP features and their positions.

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6 key traits of a RevOps professional [guest post]

Sword and the Script | B2B

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. The reason is simple: Businesses have access to data and tech but struggle to make sense of it.

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What Does A Scorecard For A Combined Marketing And Sales Team Look Like?

Square 2 Marketing

Revenue generation has become very scientific. That means numbers, metrics and quantitative measures on a weekly, monthly and quarterly basis. Decisions need to be data-driven, and data should be helping you uncover insights that inform your action plans. A revenue generation system like RGS™ helps you set up a scorecard for your Revenue Team. If you remember, the revenue team is a combination of key marketing, sales and customer service people, led by someone in the Rainmaker role.

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Creating Value for Customers When Many Are Watching Their Wallets

Digilant

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emergin

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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3 Tips to Build an Outstanding Email Marketing Campaign in the Pharmacist Sector

Fount Media

Email marketing has evolved into one of the most efficient methods for businesses to engage with the members of their target audience and promote the goods or services they offer. There is no exemption from this pattern within the pharmaceutical sector. Email marketing is a useful strategy for businesses that The post 3 Tips to Build an Outstanding Email Marketing Campaign in the Pharmacist Sector appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Creating Value for Customers When Many Are Watching Their Wallets

Digilant

As a marketer, you likely already know that consumer habits are rapidly changing. Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. streaming digital audio and podcasts rather than listening to the radio. spending more time on mobile than ever before. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emergin

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Case Study: Box

Allocadia

“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketin