Marketing Insider Group
JUNE 19, 2017
Your blog either has that all important ‘it’ factor, or it doesn’t. You’re either generating significant leads from your posts or not. If you’re not, you’re also missing out on an exponentially beneficial competitive advantage that other businesses are enjoying. B2B marketers garner 67 percent more leads when they use a blog than when they […].
KoMarketing Associates
JUNE 19, 2017
Despite the wide variety of marketing content, C-suite executives and decision makers still have strong preferences toward long-form pieces, according to new research. The “Thought Leadership in Action: Strategic Content to Help CXOs Learn and Lead” report from Forbes Insights and Deloitte recently surveyed almost 300 CXOs to find out more about where they gain business insights.
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Marketing Insider Group
JUNE 19, 2017
Growing a small business is tough. Once you’ve reached out to your immediate family and friends and encouraged them to share your new business with their networks, it’s common for new businesses to hit a wall. Especially when you’re just starting out, you don’t have a ton of extra cash to put towards marketing. So […]. The post 8 Ways to Get Media Mentions for Your Small Business appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JUNE 19, 2017
A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized I was spending as much time waiting to pay as I was actually shopping.
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Marketing Insider Group
JUNE 19, 2017
We all want to get to know our customers better. If we could wave magic wands and have customers walking directly into customized products and services tailored with them specifically in mind, we would. Unfortunately, business – and life – does not work that way. To understand our customers better, we need systems in place […]. The post Customer Segmentation Basics Explained appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kapost
JUNE 19, 2017
For B2B marketers, producing content is a continuous cycle that can be inspiring and incredibly rewarding. Dreaming up the perfect piece of content, creating a winning asset, and watching it. The post Streamline Your Strategy for Effective Content appeared first on Kapost Content Marketing Blog.
Hinge Marketing
JUNE 19, 2017
Professional services firms are always looking for new ways to gain a competitive advantage —but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, but able to demonstrate very little difference. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same.
EveryoneSocial
JUNE 19, 2017
The Number One Thing That Drives Results With Social. Social selling is a powerful tool for B2B sales teams and individual reps sell even more. But, like any tool, it’s important to know how to put it to use effectively. Just the other week, EveryoneSocial’s Founder and CEO Cameron Brain, joined Gabe Larsen of InsideSales.com in the Sales Acceleration Podcast to discuss social selling and how to drive results with social.
Blend Marketing
JUNE 19, 2017
If inbound is not working for your business yet, turn your results around with these proven rules for success.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KEO Marketing
JUNE 19, 2017
PHOENIX, Ariz., June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. Woman Business Leader for the second year in a row. Forbes published the business profile on June 13. The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017.
Hubspot
JUNE 19, 2017
It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing. There just isn’t enough time in a single day to tackle all of them -- let alone while also doing your day job. So how do you choose just one -- and once you do, how do you make time to work on it, and see it through to the end? That, my friends, is why we get search results like these: We get it: Finishing a side project is really, really hard.
SnapApp
JUNE 19, 2017
. Over 53% of content marketers are using interactive content to influence the buyer's journey, with 3/4 indicating they plan to increase investment in the channel in the coming year. . . Why is interactive marketing becoming so popular? A few reasons. . . In a crowded market, it helps brands differentiate themselves from the competition. . . It generates 2x more conversions than static content. . .
Content Standard
JUNE 19, 2017
I come from a family of scientists. Brilliant people, each and every one of them, but practitioners of an entirely different sort of creativity from content marketing. It makes for some repetitious Thanksgiving conversations when I have to explain again what it is I do, and sometimes these conversations reveal some quite romanticized notions of what my work entails.
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Biznology
JUNE 19, 2017
We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Controversy becomes the norm and reactions by all sides are more intense than ever, even stimulating passions among heretofore quiet consumers. These hyper-partisan consumers are now demanding to know where their favorite brands stand or how they are reacting to these major decisions.
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