Tue.Jan 12, 2021

8 Essentials for a Winning Multichannel Lead Generation Strategy


Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Your leads are much more empowered and in control of the buying process than they were 10 years ago.

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it.


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Report: Marketers Saw Email Engagement Rise at the Height of the Pandemic

KoMarketing Associates

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How Niches Provide New Growth Opportunities for Business

Measure Up Marketing

Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business.

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The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360


Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money.

Why Rushing Your Writers Never Leads to Great Content

Content Marketing Institute

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better.

B2B Website Checklist to Maximize CRO

BOP Design

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. The website must also be optimized to encourage visitors to convert.

Cheers to Our Super Forum 2020 Award-Winning Customers!

Higher Logic

The post Cheers to Our Super Forum 2020 Award-Winning Customers! appeared first on Higher Logic. Every year at Super Forum, we award customers who excelled at member & customer engagement. 2020’s challenges make their successes even more impressive.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How Morning Brew drives 95% of revenue from email monetization


If any media company understands the power of email, it’s Morning Brew. The startup grew from $3 million to $13 million in revenue last year “on the back of a single email newsletter,” as Digiday reported.

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Amazon Keyword Research: An In-Depth Guide


In this guide, we’re going to talk you through the different ways to do Amazon keyword research and help you to understand how to properly use keywords on the platform, including a look at optimizing your product titles, descriptions and finding and using the hidden keywords feature in your Seller Central account. SEO

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Good Social Marketers Just Prove Their Success. Great Ones Do This.


There’s no doubt that social media is one of the most important platforms for communication today. It’s how much of the world connects with friends and family, and stays on top of pop culture, news and the latest trends. More than half the people on this planet use social media.

Measuring Customer Experience for B2B Marketers


Peter Drucker once said, “ Quality in a service or product is not what you put into it. It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples


How do you create a successful press kit or media kit? Well, first you determine what your goals are and then factor in details including what you need to provide in order to attract, impress, or inform.

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4 Content Creation and Curation Tips for E-Learning Course Creators


As the e-learning industry grows, students are becoming more discerning, and expectations are higher than they’ve ever been.

6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy


Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it.

How to Build a Profitable Business. Flux Chargers story: From street selling to $110k/mo and 91 countries

Alejandro Rioja

When I started Flux Chargers in the Summer of 2015 at StartupUCLA, I was selling our product in the streets of Santa Monica during the weekends making just a few bucks per day. Online sales were hard to come by.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Are.gov and.edu Backlinks Valuable for SEO in 2021?


SEO strategists and writers rely heavily on backlinks to make their content more authoritative and valuable for readers. However, the backlinks you choose can either help your page ranking or harm it.

How a Content Hub Can Help Content Managers


As the content marketing technology landscape continues to evolve, content marketers have more and more tools at their disposal.


How to Keep Your Digital Event Engaging

Benchmark Email

The world has gone increasingly digital, both by choice and by necessity. In-person events have been put on pause; therefore, digital networking tactics are the new go-to.

7 ways to use data to create better social media content

Sprout Social

The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports your goals. But what really drives your KPIs?

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Should your B2B Organisation be Using QR Codes?

The Lead Agency

It would come as no surprise to marketers and non-marketers alike, that QR codes have been a notable part of 2020 as the coronavirus pandemic caused a world-wide health scare that prompted a mandatory check-in policy across Australia.

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The 2021 State of IT in Enterprises


This article will analyze key insights about large businesses, obtained by surveying 260 IT decision makers working in enterprises located in North America and Europe. We’ll also contrast our enterprise findings against our data on small and medium businesses (SMBs). Blogs Research State of IT

How to successfully sell online courses from your own website


Jump ahead. Why you should sell online courses from your own website. 3 options for selling your online course. What you need to sell your online courses on your own site. How to sell online courses. Sell your next online course with ConvertKit Commerce. The online course industry is booming.

Technology changes in the post-COVID-19 “return to normal”


With the dangers of the pandemic potentially winding down sometime in 2021, businesses will plan for their own new normal.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.