Tue.Jan 12, 2021

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8 Essentials for a Winning Multichannel Lead Generation Strategy

Televerde

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Your leads are much more empowered and in control of the buying process than they were 10 years ago. Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities.

Tips 297
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7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]

Zoominfo

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. But if you catch yourself asking, “Where would I even start?”—you’ve come to the right place. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. So, congratulations! You’ve already made great strides in seeking out a solution that will help your company go-to-market and reach the right customers, faster.

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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic]

Zoominfo

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Why? Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Your CRM is only as good as the data inside it, so when this information dirties your CRM, your marketing and sales teams waste precious time and money pursuing people who aren’t a good fit for your product or service.

CRM 221

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

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How Niches Provide New Growth Opportunities for Business

Vision Edge Marketing

Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business. In our conversation with the president of the company, we discussed employing a niche strategy as a way to achieve organic growth. What is are niche markets?

Verticals 187
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Best Free Website Builders

The Daily Egg

Have you ever cooked a dish so good you even surprised yourself? You followed the recipe perfectly and viola! Somehow, everything aligned. When it comes to building a website, it can work the same way. Before modern and more intuitive website builders, coders and software engineers had to spend hours designing web pages, adding long […]. The post Best Free Website Builders appeared first on The Daily Egg.

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Why Rushing Your Writers Never Leads to Great Content

Content Marketing Institute

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading → The post Why Rushing Your Writers Never Leads to Great Content appeared first on Content Marketing Institute.

Leads 138
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Amazon Keyword Research: An In-Depth Guide

SEMrush

In this guide, we’re going to talk you through the different ways to do Amazon keyword research and help you to understand how to properly use keywords on the platform, including a look at optimizing your product titles, descriptions and finding and using the hidden keywords feature in your Seller Central account.

Amazon 134
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Transforming the CRM From a System of Record to a System of Insight

Zoominfo

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A steep upfront investment, the CRM promised to digitize go-to-market motions and give sales managers visibility into pipeline and forecasting management, including quote-to-cash, territory management, and customer 360 efforts.

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How to ABM Like a Boss (Part 6): Measure with ABM Metrics

Engagio

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics. While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing.

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Measuring Customer Experience for B2B Marketers

Oktopost

Peter Drucker once said, “ Quality in a service or product is not what you put into it. It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat.

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Should your B2B Organisation be Using QR Codes?

The Lead Agency

It would come as no surprise to marketers and non-marketers alike, that QR codes have been a notable part of 2020 as the coronavirus pandemic caused a world-wide health scare that prompted a mandatory check-in policy across Australia. Most people would agree they have never scanned as many QR codes as they did in 2020. A QR code, or a quick response code, is a code that is readable by a mobile phone, taking users directly through to a digital page.

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SEO para landing pages: as melhores práticas para ranquear sua página

SEMrush

Quando se trata da estratégia de marketing digital, as landing pages devem impulsionar eventos de conversão. Ter uma página com desempenho ruim nas SERPs que não pode ser encontrada é um desperdício. Mas se você fizer um trabalho de SEO com determinada landing page, você conseguirá atingir o público certo e melhorar a conversão apenas pois trará tráfego mais qualificado.

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Crafting a Support Network as a Founder and CEO

Buffer

This post was originally published on Joel.is. Sometime in late 2018, the concept of having a support network clicked for me. This was the year that I started working with Mandy, my second Executive Assistant. Caryn, who I worked with in that capacity for around a year and a half, had transitioned to lead Finance. The gap without this type of support helped me to reflect on the most ideal setup.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Are.gov and.edu Backlinks Valuable for SEO in 2021?

seo.co

SEO strategists and writers rely heavily on backlinks to make their content more authoritative and valuable for readers. However, the backlinks you choose can either help your page ranking or harm it. Google’s own Senior Webmaster Trends Analyst, John Mueller, explained that websites shouldn’t focus exclusively on link building for SEO.

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2020: Outreach’s Year in Review

Outreach

Grit is one of our core values. However, it’s one thing to write it in a company handbook and another to live up to it. In 2020, that’s exactly what we did. We navigated through the darkness, in unknown territory, drawing the map as we went. We pivoted, stepped forward, and found new footing. Our underlying motivation was ensuring our customers made it to the other side, stronger.

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How to Build a Profitable Business. Flux Chargers story: From street selling to $110k/mo and 91 countries

Alejandro Rioja

When I started Flux Chargers in the Summer of 2015 at StartupUCLA, I was selling our product in the streets of Santa Monica during the weekends making just a few bucks per day. Online sales were hard to come by.

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Why Content Strategists Must Understand UX

Content4Demand

Content strategists and content creators are seeing their worlds evolve. Their craft is no longer confined to writing the perfect story for E-books, white papers and checklists. It is expanding to include crafting relevant, fantastic experiences for websites, podcasts, videos and other multimedia formats and platforms. With this expansion comes a demand for new skills, new ways of thinking and new steps in the creative process.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Equifax Announces a Deal to Acquire Kount

Valasys

In an announcement on the 8th of January 2021, Equifax announced that it has inked a definitive agreement to acquire artificial intelligence-powered fraud prevention and digital identity technology provider Kount , in a deal worth $640 million. The acquisition of the world’s leading fraud prevention and risk-based digital identity authentication platform will empower businesses to protect themselves against online fraud and optimize their customer experience management (CXM) frameworks.

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The 2021 State of IT in Enterprises

SWZD

This article will analyze key insights about large businesses, obtained by surveying 260 IT decision makers working in enterprises located in North America and Europe. We’ll also contrast our enterprise findings against our data on small and medium businesses (SMBs).

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Cloud Digital Asset Management (DAM): What It Is & 13 Key Benefits

Brandfolder

## Considering an investment in __cloud-based DAM__ software? Here’s what you need to know. A decade ago, the notion of “the cloud” was a trendy new topic of conversation. At.

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Technology changes in the post-COVID-19 “return to normal”

SWZD

With the dangers of the pandemic potentially winding down sometime in 2021, businesses will plan for their own new normal. Importantly for tech vendors, the pandemic has served as a wake-up call that will drive change, resulting in relatively strong IT spending in 2021 despite expectations of stagnant corporate revenues, according to our 2021 State of IT report.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Best Methods for Achieving Accurate Channel Sales Forecasts

Computer Market Research

How wonderful would it be to predict the future with even the slightest chance of accuracy? Welcome to channel sales forecasting! Sales forecasting provides a Back to the Future foundation for leaders’ decision-making about business operations. It also directly impacts how leaders make informed decisions about their operations. Although a channel sales forecast is just an estimate of projected sales using sales data, it is much more insightful than the traditional methods of tallying monthly, or

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How a Content Hub Can Help Content Managers

DivvyHQ

As the content marketing technology landscape continues to evolve, content marketers have more and more tools at their disposal. While this may feel like more of a curse than a blessing, the functionality of today's content hub platforms truly deliver in terms of centralized organization, operational efficiency, and performance data. More here from guest contributor, Romy Catauta.

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Embrace Your Niche for More Impactful Content Marketing

BenchmarkONE

When we’re young, we’re taught that being unique is a good thing. We’re encouraged to embrace it, and often it’s those unique qualities that end up defining who we are and what we develop an interest in. But then we grow up. Becoming an adult means becoming practical. Whatever whimsical activity or hobby struck your fancy as a child was gradually pushed aside to make room for skills that would serve you in the future.