Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Let’s jump right in! 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Roketto

JUNE 3, 2018

If you thought that building a successful SaaS product would be enough to have a profitable SaaS company, the odds are that you’ve already learned you were sorely mistaken. Having a great SaaS product won't do anything towards building a successful business if you aren't able to get it out to your target market. The mantra “if you build it they will come” may sound great in the movies -- but in SaaS, distribution is the key.

Paid Search Agency 72

Paid Search Agency Ads Business Distribution 72

PureB2B

JUNE 3, 2018

You don’t run into a battle without the necessary weapons unless you want to lose. The same can be said when dealing with your leads. If corporations don’t gear up their sales teams with the necessary resources to convince their prospects, then failure is inevitable. Enter sales enablement. The need to constantly update your sales team’s knowledge of your company’s products and services through different means is what drives the importance of sales enablement initiatives.

Sales Management 72

Sales Management Top of Funnel Marketing Automation Services Training 72

B2B Marketing Directions

JUNE 3, 2018

Most senior business leaders understand the strategic importance of customer experience (CX). They recognize that providing great experiences has become a key means of differentiation and a primary driver of competitive advantage. To provide great customer experiences, marketers and CX leaders must understand what specific aspects of experience their customers value most.

Work Management 45

Work Management Marketing Management Customer Surveys Sample 45

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

PureB2B

JUNE 3, 2018

You don’t run into a battle without the necessary weapons unless you want to lose. The same can be said when dealing with your leads. If corporations don’t gear up their sales teams with the necessary resources to convince their prospects, then failure is inevitable. Enter sales enablement. The need to constantly update your sales team’s knowledge of your company’s products and services through different means is what drives the importance of sales enablement initiatives.

Sales Management 62

Sales Management Top of Funnel Marketing Automation Services Training 62

The Mx Group

JUNE 3, 2018

The post The “Surprise” Solution to Getting More B2B Leads in a Digital World appeared first on The Mx Group.

Marketing Qualified Leads 48

Marketing Qualified Leads Leads Lead B2B 48

Roketto

JUNE 3, 2018

If you thought that building a successful SaaS product would be enough to have a profitable SaaS company, the odds are that you’ve already learned you were sorely mistaken. Having a great SaaS product won’t do anything towards building a successful business if you aren’t able to get it out to your target market. The mantra “if you build it they will come” may sound great in the movies — but in SaaS, distribution is the key.

Lead Ranking 98

Lead Ranking Paid Search Agency Lead Scoring Ads 98

Rollworks

JUNE 3, 2018

Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. But most organizations are doing it wrong. Let’s help you fix that. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. It’s a nice belief. It even makes sense. The problem is, only half of them said they actually see a significantly higher ROI.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Roketto

JUNE 3, 2018

If you thought that building a successful SaaS product would be enough to have a profitable SaaS company, the odds are that you’ve already learned you were sorely mistaken. Having a great SaaS product won’t do anything towards building a successful business if you aren’t able to get it out to your target market. The mantra “if you build it they will come” may sound great in the movies — but in SaaS, distribution is the key.

Lead Ranking 64

Lead Ranking Paid Search Agency Lead Scoring Ads 64

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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