Marketing Insider Group

SEPTEMBER 10, 2024

You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners returning for more. A podcast schedule is more than just a routine; it’s a commitment to your audience that builds trust, fosters loyalty, and drives growth. Regularly delivering your episodes creates a reliable experience for your audience that keeps them engaged and eager for the next installment.

Tips 238

Tips Loyalty Social Media Promotion 238

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Curation 165

Curation Trends Planning Content Marketing 165

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.

Research 112

Research Paid Search Agency Demographics Segmentation 112

Sword and the Script | B2B

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is

B2B Thought Leadership 103

B2B Thought Leadership Software Thought Leadership Ethics 103

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Advertising Agencies 112

Advertising Agencies Cost Per Thousand Advertisements Advertising 112

Martech

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

Google 110

Google CPC Cost Per Click Ad Exchange 110

Content Marketing Institute

SEPTEMBER 10, 2024

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

Storytelling 92

Storytelling Ad Building Companies 92

Martech

SEPTEMBER 10, 2024

As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.

Google 109

Google Comparison Rules Paid Search Agency 109

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and falls on emerging networks in a matter of months. One new trend can shift the vibe of an entire industry’s atmosphere. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources.

Work Management 91

Work Management Marketing Management API Customer Satisfaction 91

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales.

Features 107

Features Marketing Attribution Privacy Protection Mobile Marketing 107

CMSWire

SEPTEMBER 10, 2024

Agentic AI is characterized by its ability to take initiative and act independently within set boundaries. Continue reading.

Loyalty 110

Loyalty Personalization 110

Envy

SEPTEMBER 10, 2024

The buzz around Account-Based Marketing (ABM) is impossible to ignore, and for good reason. For over a decade, B2B tech marketers have been pouring easily 40% of their marketing budget on advertising on social media channels for very little proven ROI. Spraying the cash and praying that the godly leads will come through the funnel is no longer a feasible strategy for many companies.

Account Based Marketing 71

Account Based Marketing ABM B2B Marketing Funnel Advertising 71

CMSWire

SEPTEMBER 10, 2024

SearchGPT delivers answers; Google serves up links. What's a marketer to do? Continue reading.

Google 114

Google Marketing Search Marketing Optimization 114

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

SEPTEMBER 10, 2024

LinkedIn is packed with thought leaders, industry influencers, and brand ambassadors, all vying for audience attention. While it is still the platform of choice for B2B buyers, standing out and capturing your audience’s interest is increasingly challenging. The good news? With the average LinkedIn post commanding a respectable 3.85% engagement rate , there is a real opportunity to connect with prospects through your content.

Linkedin 71

Linkedin Examples Work Management B2B Thought Leadership 71

Square 2 Marketing

SEPTEMBER 10, 2024

We recently explored how to tell if you’re doing hit-or-miss marketing. We even shared a quick test to make it easy to determine if you (or some other unwitting folks at your company) are guilty of it. But discovering that you’re making a misstep is different than knowing why it’s happening. And like G.I. Joe famously said, “Knowing is half the battle.

Paid Search Agency 76

Paid Search Agency Marketing & Strategy Marketing Companies 76

Ahrefs

SEPTEMBER 10, 2024

When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket.

Cost per Lead 101

Cost per Lead Cost SEO Personalization 101

PureB2B

SEPTEMBER 10, 2024

Establish your company as an industry thought leader with valuable content. Here are strategies in planning and promoting your B2B webinars.

Webinar Metrics 77

Webinar Metrics Promotion Lead Scoring Lead Ranking 77

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Salesforce Marketing Cloud

SEPTEMBER 10, 2024

Generative AI has already transformed the way shoppers find products online. As a product manager focusing on search and SEO at Salesforce Commerce Cloud , I’ve seen first hand the significant shifts happening at break-neck speed in customer behavior and business strategy over the past year. Generative AI, in particular, is redefining digital commerce and influencing everything from how consumers search to how merchants optimize their sites.

Product 69

Product SERP eCommerce Long Tail Marketing 69

B2BMarketing.net

SEPTEMBER 10, 2024

Social media has become a cornerstone of B2B marketing strategies, offering unparalleled opportunities for lead generation, brand building, and customer engagement. However, the unique complexities of the B2B buying process demand a more nuanced approach than traditional B2C strategies. This guide explains why B2B marketing teams need a specialized social media management platform designed specifically for B2B marketing.

Social Media 64

Social Media Media B2B B2B Marketing 64

EveryoneSocial

SEPTEMBER 10, 2024

Ever wonder how your company page, CEO profile, and advocacy program audiences differ? How many of the people are employees vs non-employees? What the overlap is? Well, we’ve started doing some audience analysis work for EveryoneSocial customers to answer these questions. Below is an analysis we did for one customer and it highlights why it’s SO important to invest in all three of these.

Ideal Customer Profiles 64

Ideal Customer Profiles Profiling Brand Identity Branding 64

Digilant

SEPTEMBER 10, 2024

Retail media has quickly become one of the fastest-growing segments in digital advertising, with the market projected to grow by 25% annually, reaching $100 billion by 2026​. However, despite its growth, several misconceptions persist about how retail media works and who can benefit from it. In this post, we’ll debunk five of the most common myths about retail media and show why it’s a powerful tool for advertisers across all industries, sizes, and verticals.

Cost Per Thousand 59

Cost Per Thousand Media Funnel Advertising Enterprise Management 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

SEPTEMBER 10, 2024

How can AI help me? Whether they are willing to admit it or not, that’s the burning question many B2B marketers have in their minds. B2B marketers are under constant pressure to deliver more with less. They’re tasked with streamlining processes, prioritizing leads accurately, and measuring campaign performance with precision. It’s a tall order. While traditional marketing tactics still hold value, this increasing complexity demands innovative B2B marketing solutions.

Work Management 59

Work Management Marketing Management B2B Marketing Lead Ranking 59

Contify

SEPTEMBER 10, 2024

Artificial Intelligence is transforming the way businesses operate. Companies are employing AI in various ways to increase efficiency and save time, particularly by automating routine tasks. The Market and Competitive Intelligence (M&CI) landscape is also impacted by this AI revolution. In M&CI, the ability to quickly gather, analyze, and act on relevant information is mission-critical.

Generation 52

Generation Act-On Paid Search Agency Efficiency 52

Benchmark Email

SEPTEMBER 10, 2024

The digital age has brought about a seismic shift in how businesses interact with customers. Traditional sales processes, once dominated by cold calls and email campaigns, are being upended by the rise of conversational sales. This approach leverages artificial intelligence and chatbots to engage potential customers in real-time. This transformation is not just a passing… The post The Rise of Conversational Sales: How Chatbots and AI Are Transforming the Sales Funnel appeared first on Benc

Top of Funnel 52

Top of Funnel Conversion Cold Calling Advertising Benchmark 52

Outgrow

SEPTEMBER 10, 2024

EPISODE 216: Marketer of the Month Podcast with Sophie Heller Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Sophie Heller for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Sophie and here’s what we discussed about – 1. The natural progression from digital ventures to transforming traditional businesses into digital models. 2.

Work Management 52

Work Management Planning Marketing Management Lead Ranking 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

AgencyEA

SEPTEMBER 10, 2024

Top Tips for Efficient On-Site Labor Successful events are the result of meticulous planning and flawless execution. At the heart of this process is effective labor management — a mission-critical element that ensures every aspect of an event runs smoothly.

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Efficiency Tips Process Effectiveness 52

Stevens & Tate

SEPTEMBER 10, 2024

An email’s open rate and click-through rate are two metrics that can tell you a lot about the effectiveness of your email marketing campaigns. Additionally, they can be indicators of a company’s overall success. Understanding these two metrics allows you to measure how effectively emails are driving engagement and resonating with your audience. If your company’s emails are suffering from low open rates or low click-through rates, read on to learn how to remedy the situation.

Click Rate 52

Click Rate Open Rate Urgency Marketing Mobile Marketing 52

MarketMuse

SEPTEMBER 10, 2024

MarketMuse Content Briefs offer unparalleled insights for content creation. Powered by AI, these briefs leverage structured knowledge and LLMs to deliver comprehensive analyses, including market share, topic deep dives, targeting parameters, and persona insights. With detailed outlines and linking recommendations, create well-rounded content strategies that resonate with your audience.

Content 52

Content Marketing Strategy Marketing & Strategy Product 52