Webbiquity
SEPTEMBER 5, 2024
Contributed post. As the CEO of a growing business (or someone who aspires to be), you may feel (at times) like you have everything figured out. You’ve got a great team, and in-demand product, expanding brand recognition, and the future looks bright. Image credit: Christina Morillo on Pexels But if your business grows exponentially, you may end up running into more problems down the line.
CMSWire
SEPTEMBER 5, 2024
Unlock the secrets to building a B2B brand with insights from 50 top CMOs. Learn proven strategies and key lessons for B2B branding success. Continue reading.
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Martech
SEPTEMBER 5, 2024
The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.
Content Marketing Institute
SEPTEMBER 5, 2024
Creating more videos for the sake of video won’t get you far (even when the requests come from your CEO or other executives). But a customer-centric video strategy will. Here’s what to consider as you build yours.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
SEPTEMBER 5, 2024
Customer engagement platform Braze launched two new free offerings, Braze for Startups and Braze Free Trial. These are both limited time offerings allowing start-ups or established companies that are not Braze users to trial the platform for four months or fourteen days respectively. Why we care. Freemium offerings are nothing new. HubSpot has long offered free basic tools.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SocialPilot
SEPTEMBER 5, 2024
Are you on social media? Of course, you are. But are you harnessing its power to promote your travel agency on social media? Maybe not—and here’s why that matters! We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough.
Acrolinx
SEPTEMBER 5, 2024
Terminology is like laundry. You’re never done. When one load finishes, there’s another one ready to go. – Daniela Fleck, Philips Healthcare, on Content Insiders What does terminology mean to you? Why does your organization need it, let alone a process to manage it? For global companies that target international markets, the need for clear and consistent terminology is now more important than ever.
SmartBrief - Marketing
SEPTEMBER 5, 2024
This post is sponsored by Expedia Group Media Solutions Over the past few years, there’s been a lot of talk about sunsetting third-party cookies. This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? For almost 30 years, the digital advertising industry has relied on third-party cookies to understand, target, retarget, track and report on consumers’ purchasing journey.
Scoop.it
SEPTEMBER 5, 2024
We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands. The omnipresence of social media has caused customers to expect deeper connections between themselves and brands.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
SEPTEMBER 5, 2024
Eric Herzog CMO of Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo. Drawing from his own experiences, he contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible substance rather than being all fluff.
SmartBrief - Marketing
SEPTEMBER 5, 2024
Everyone knows that online reviews are now essential when it comes to deciding what to buy. Over 90% of people say that they are influenced by reviews. Therefore, if you use Google Reviews as a growth strategy, you can make a big difference in how people perceive your business and how much money you can ultimately make. Yet, it’s essential to note that Google Reviews strategies aren’t just about asking satisfied customers for feedback.
CMSWire
SEPTEMBER 5, 2024
As convoluted as the DX space has been since its origins, the past two years have been unique thanks to generative AI. Continue reading.
RebelMouse
SEPTEMBER 5, 2024
In an era when misinformation can be rampant around the web, it’s so important to have trusted sources you can turn to for accurate news. One of the most credible sources, that you know you can trust, is quite simply your own team. John Byrne, founder and CEO of Raw Story , approached us with an interesting idea. He wanted to build an AI editorial tool from the ground up that was based on their content archives.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
SEPTEMBER 5, 2024
Salesforce believes intelligent agents are poised to play a crucial role in reshaping customer experience. Continue reading.
Thinkers360
SEPTEMBER 5, 2024
15 Essential Resources for Thought Leadership Marketing We’ve searched the Thinkers360 Blog (#1 Thought Leadership Blog on the Web, Feedspot, 2021-2024) to pick out some of the most popular articles and research reports covering the topic of thought leadership marketing. Here’s our picks with direct links to the content and insights from our team. Want to run a thought leadership marketing campaign, B2B influencer marketing campaign, or get in front of the world’s premier B2B analysts and
Seismic
SEPTEMBER 5, 2024
Last week, Forrester released the first-of-its kind report, the Forrester Wave : Revenue Enablement Platforms, Q3 2024 report. We’re proud to note that we received the highest possible scores in 26 of the report’s 32 criteria, and the highest possible score in the Market Presence category. This achievement is not just a testament to our platform’s capabilities but also to the vibrant enablement community we serve.
Stevens & Tate
SEPTEMBER 5, 2024
Millennials are the largest generation in the workforce today and they’re taking on important leadership and decision-making roles. In fact, nearly half of all B2B researchers are Millennials. As a group, Millennials change jobs much more frequently than previous generations. So every six months, you may find yourself having to reintroduce your brand to a whole new group of buyers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
illumin
SEPTEMBER 5, 2024
Artificial intelligence is growing in popularity, but before you adopt AI into your advertising business, many regulations must be considered. Knowing and understanding which regulations affect your business ensures your adoption of AI is successful and sustainable. While AI technology is evolving faster than most governments can pass regulations, several pieces of existing legislation impact how AI can be developed and used.
Varicent
SEPTEMBER 5, 2024
To navigate the intricate and culturally diverse EMEA market, you need a thorough understanding of its sales landscape. With the EMEA region's unique cultural variations, governance norms, and consumer purchasing patterns, it becomes tricky to measure sales performance across different levels to ensure alignment with company goals and optimize strategies.
Valasys
SEPTEMBER 5, 2024
The market for mobile app development has seen a tremendous expansion in recent years. Not only has the number of businesses investing in building applications risen but also the developers have increased. This has resulted in a great challenge for businesses looking to find suitable mobile app developers. There are mainly two choices when it comes to outsourcing talent in India.
Martech
SEPTEMBER 5, 2024
Email and testing go together like peanut butter and chocolate. What is your email audience anyway but a microcosm of your customer base? Email tests give insights into your customers, which messages resonate with them, what motivates them to buy and even what turns them off. The catch (and there’s always a catch!) is you must set up your tests correctly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Valasys
SEPTEMBER 5, 2024
Managing massive data volumes, integrating diverse sources, and maintaining performance can present considerable challenges for data engineers, impacting business goals and financial outcomes. Poor data quality alone can cost organizations around $15 million annually , as highlighted by Gartner. The Best Data Engineering Companies tackle these issues directly.
Salesforce Marketing Cloud
SEPTEMBER 5, 2024
Allow me to be a little blunt: businesses reflect their org chart to the customer way too often. Every interaction with a different department feels like a new starting point and reintroduction to the brand. That makes for a frustrating experience because the customer has to rewind to the beginning every time they engage with the brand. It’s the business version of the movie Groundhog Day.
Learn from the Pros
SEPTEMBER 5, 2024
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients’ needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM and marketing automation platform. This decision wasn’t made lightly, but after careful consideration and extensive comparison with other platforms, we’re confident that HubSpot is the superior choice for B2B marketing in today’s complex business landscape.
Salesforce Marketing Cloud
SEPTEMBER 5, 2024
Click here for part 1 of this blog. Building an ecosystem for thriving customer-driven relationships is a two-step process. The first step is honing a strategy and org structure that can support seamless handoffs between your internal departments no matter where the customer is in their journey. The second is having the data foundation in place to engage with your audience on a 1:1 level and deliver what they need, when they need it.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
SEPTEMBER 5, 2024
It’s been a bad week for Microsoft’s AI products. On Tuesday, the Wall Street Journal reported that many games don’t work on the company’s new Copilot+ PCs. The computers, which debuted in May, use Qualcomm chips which have a different architecture than the industry-standard Intel x86 — which most games are designed for. Microsoft told the Journal, “Players who want a high-performance native gaming experience may choose an alternate PC optimized for gaming.
ClickDimensions
SEPTEMBER 5, 2024
Does Your Crisis Communication Plan Click? July’s CrowdStrike failure brought crisis and disaster recovery planning back to the forefront of everyone’s minds. As we watched the debacle play out online and on social media, it became increasingly clear that even when they knew what was going on, most companies weren’t adequately prepared to communicate with their customers.
Content Standard
SEPTEMBER 5, 2024
A Content Disrupted podcast with Jessica Gilmartin, CMO of Calendly Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Join us for a fascinating conversation with Jessica Gilmartin, the CMO and Chief Revenue Officer of Calendly. In this episode, Jessica explores the challenges and benefits of transitioning from startups to larger organizations, as well as her role at Calendly following a large funding round.
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