Bluetext

NOVEMBER 1, 2024

As the marketing landscape continues to evolve at a breakneck pace, businesses must look ahead to stay competitive in the years to come. By 2025, the strategies that once worked will need to be adapted to meet new expectations and leverage emerging technologies. From AI-driven personalization to sustainability in brand messaging , the future of marketing will be shaped by innovation, agility, and a deep understanding of consumer preferences.

Marketing AI 47

Marketing AI Marketing & Strategy Marketing Strategy Ethics 47

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven ma

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock significant revenue by shifting focus? Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Account Based Marketing 137

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 137

Salesforce Marketing Cloud

NOVEMBER 1, 2024

Ecommerce site search is a crucial element of a successful digital strategy. That rectangular bar at the top right corner of the page? It’s very powerful. In fact, research shows that site search users are 6.4 times more likely to convert and generate revenue. That’s because shoppers using site search have a stronger intent to purchase, they’re looking for specific products, and they know what they want.

eCommerce 103

eCommerce Practices Best Practices Click Rate 103

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing Analytics Tools

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

Marketing AI 121

Marketing AI Customer Satisfaction Cost Per Click Case Studies 121

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last. We still don’t know how exactly that’s going to happen and what the impact will be when it does. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms.

Youtube 123

Youtube Advertisements Advertising Google 123

Salesforce Marketing Cloud

NOVEMBER 1, 2024

Spot bonuses provide immediate rewards and recognition to employees who shine in their roles, making a significant impact or exceeding expectations. Think you need to wait for an annual review? With a spot bonus budget, you can show immediate appreciation for a sales rep’s efforts, providing fast recognition that boosts morale and encourages long-term productivity.

Budget Programs 97

Budget Programs Work Management Allocation Marketing Management 97

Fuld & Company Blog

NOVEMBER 1, 2024

Grey matter: Demographic behind M&A growth Most recent business discussions around M&A tend to focus on factors such as technological disruptors, AI impact, economic uncertainties, regulatory changes, and Fed interest rates announcements. While these factors certainly influence M&A growth patterns, there’s another significant driver of M&A activity which is often overlooked – demographics – specifically, the growing number of ageing business owners.

Terms and Conditions 52

Terms and Conditions Demographics Work Management Lead Ranking 52

Drew Neisser

NOVEMBER 1, 2024

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can transform their approach using generative AI. From reimagining decision-making to turning everyday tasks into playful, monster-slaying missions, Jenny shares innovative ways AI can spark creativity and boost engagement.

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Efficiency Creativity B2B Marketing Interactive Marketing 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Learn from the Pros

NOVEMBER 1, 2024

Is your marketing missing the mark with potential buyers? If your lead generation and conversion rates are falling short, you might be misaligned with your customer's actual buying journey. This proven B2B Customer Journey Mapping Template helps you identify exactly what your buyers need at each stage of their decision process. Stop guessing what your buyers want.

Template 52

Template B2B Sales Cycle Conversion Rate 52

Bannersnack

NOVEMBER 1, 2024

5 minutes read Instagram automation has become essential for businesses looking to maximize their social media presence efficiently. According to DataReportal, the platform gives you access to 1.69 billion users through ads. Even more, automation tools for Instagram help you get more done while keeping real connections with your followers. Whether setting up automated Instagram messages or using ad automation, there are many ways to grow your presence while keeping quality engagement.

Automation 52

Automation Tips Best Practices Social Media 52

NetLine

NOVEMBER 1, 2024

The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly wonderful workbook. We’ve completed two of these events now and I’d like to share our experiences and takeaways.

Demand 52

Demand Ideal Customer Profiles Peer-to-peer Intent Data 52

CMSWire

NOVEMBER 1, 2024

Experts agree that TikTok is looking at an uphill fight despite the 150 million Americans who use TikTok regularly. Continue reading.

Social Media 121

Social Media Youtube Social Marketing Media 121

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Zoominfo

Content Marketing Institute

NOVEMBER 1, 2024

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

Acquisitions 106

Acquisitions Media Companies 106

CMSWire

NOVEMBER 1, 2024

A strong customer experience strategy bridges the gap between leadership and employees and aligns everyone around the goal of delighting customers. Continue reading.

Loyalty 111

Loyalty Design 111

CopyBlogger

NOVEMBER 1, 2024

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

Social Media 103

Social Media Media Spending Ad Building 103

The Daily Egg

NOVEMBER 1, 2024

While user interface (UI) and user experience (UX) are often used interchangeably, they are distinct concepts. UI vs UX: Similar Goals But. The post UI vs UX: They Aren’t Synonymous, But They Need Each Other appeared first on The Daily Egg.

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Conversion 77

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Buzz

CMSWire

NOVEMBER 1, 2024

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Continue reading.

Privacy 69

Privacy Personalization Business 69

Predictive Response

NOVEMBER 1, 2024

When it comes to email marketing, you only get one shot to make a first impression. And, as any seasoned email marketer knows, your subject line is the key to that crucial first click! But what about the email content itself? How do you know if your message will resonate with your audience? That’s where A/B Testing comes in, and with Predictive Response’s platform, it’s never been easier—or more fun!

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Click Rate Eye-Tracking Urgency Marketing Content 52

NetLine

NOVEMBER 1, 2024

The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly wonderful workbook. We’ve completed two of these events now and I’d like to share our experiences and takeaways.

Demand 52

Demand Ideal Customer Profiles Peer-to-peer Intent Data 52

Martech

NOVEMBER 1, 2024

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.

Enterprise Management 140

Enterprise Management Marketing Management Fulfillment Landing Pages 140

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Video Marketing

Brandwatch Marketing

NOVEMBER 1, 2024

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts.

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Facebook Analytics Tools Effectiveness 98

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NOVEMBER 1, 2024

Before getting into the meat of this post. if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions.

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Inbound Marketing Pricing Price Cost 75

Fuld & Company Blog

NOVEMBER 1, 2024

US M&A landscape: Insights at your fingertips Fuld’s Q3 2024 US M&A dashboard delivers a comprehensive overview of the latest trends shaping the M&A landscape. Perfect for busy professionals seeking a quick update of what’s driving M&A activity this quarter. What’s inside Q3 highlights : Major shifts in middle-market and large transactions US Middle Market Index : Key performance trends in the middle-market Transaction volume and value : Deal flow and financial impact snapshot De

Trends 52

Trends Lead Ranking Lead Scoring Activities 52

Acrolinx

NOVEMBER 1, 2024

Improving Content Creation and Delivery With Acrolinx and Fluid Topics: Up-Level Content Management, Quality, and Customer Experience Companies strive to find the perfect balance between speed and quality in technical documentation. Many technical content owners get frustrated having to choose between being efficient and delivering content that really connects with their target audience.

Enterprise Management 52

Enterprise Management Process Work Management Marketing Management 52

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Tools