Bluetext

NOVEMBER 1, 2024

As the marketing landscape continues to evolve at a breakneck pace, businesses must look ahead to stay competitive in the years to come. By 2025, the strategies that once worked will need to be adapted to meet new expectations and leverage emerging technologies. From AI-driven personalization to sustainability in brand messaging , the future of marketing will be shaped by innovation, agility, and a deep understanding of consumer preferences.

Marketing AI 26

Marketing AI Marketing & Strategy Marketing Strategy Ethics 26

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven ma

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

NOVEMBER 1, 2024

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.

Enterprise Management 130

Enterprise Management Marketing Management Fulfillment Landing Pages 130

CMSWire

NOVEMBER 1, 2024

A strong customer experience strategy bridges the gap between leadership and employees and aligns everyone around the goal of delighting customers. Continue reading.

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Loyalty Design 112

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock significant revenue by shifting focus? Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Account Based Marketing 126

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 126

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

Marketing AI 114

Marketing AI Customer Satisfaction Cost Per Click Case Studies 114

Salesforce Marketing Cloud

NOVEMBER 1, 2024

Ecommerce site search is a crucial element of a successful digital strategy. That rectangular bar at the top right corner of the page? It’s very powerful. In fact, research shows that site search users are 6.4 times more likely to convert and generate revenue. That’s because shoppers using site search have a stronger intent to purchase, they’re looking for specific products, and they know what they want.

eCommerce 103

eCommerce Practices Best Practices Click Rate 103

Brandwatch Marketing

NOVEMBER 1, 2024

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts.

Facebook 98

Facebook Analytics Tools Effectiveness 98

Martech

NOVEMBER 1, 2024

Google’s decision to leave third-party cookies up to the user was the latest twist in a long saga for the online advertising industry. But it won’t be the last. We still don’t know how exactly that’s going to happen and what the impact will be when it does. And there’s plenty of online advertising being done without third-party cookies, which were previously removed from other browsers and platforms.

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Youtube Advertising Advertisements Google 106

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CopyBlogger

NOVEMBER 1, 2024

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

Social Media 91

Social Media Media Spending Ad Building 91

Content Marketing Institute

NOVEMBER 1, 2024

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

Acquisitions 91

Acquisitions Media Companies 91

protocol 80

NOVEMBER 1, 2024

Before getting into the meat of this post. if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions.

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Inbound Marketing Pricing Price Cost 81

CMSWire

NOVEMBER 1, 2024

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Continue reading.

Privacy 70

Privacy Personalization Business 70

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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The Daily Egg

NOVEMBER 1, 2024

While user interface (UI) and user experience (UX) are often used interchangeably, they are distinct concepts. UI vs UX: Similar Goals But. The post UI vs UX: They Aren’t Synonymous, But They Need Each Other appeared first on The Daily Egg.

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Conversion 56

Predictive Response

NOVEMBER 1, 2024

When it comes to email marketing, you only get one shot to make a first impression. And, as any seasoned email marketer knows, your subject line is the key to that crucial first click! But what about the email content itself? How do you know if your message will resonate with your audience? That’s where A/B Testing comes in, and with Predictive Response’s platform, it’s never been easier—or more fun!

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Click Rate Eye-Tracking Urgency Marketing Content 52

Learn from the Pros

NOVEMBER 1, 2024

Is your marketing missing the mark with potential buyers? If your lead generation and conversion rates are falling short, you might be misaligned with your customer's actual buying journey. This proven B2B Customer Journey Mapping Template helps you identify exactly what your buyers need at each stage of their decision process. Stop guessing what your buyers want.

Template 52

Template B2B Sales Cycle Conversion Rate 52

Fuld & Company Blog

NOVEMBER 1, 2024

Grey matter: Demographic behind M&A growth Most recent business discussions around M&A tend to focus on factors such as technological disruptors, AI impact, economic uncertainties, regulatory changes, and Fed interest rates announcements. While these factors certainly influence M&A growth patterns, there’s another significant driver of M&A activity which is often overlooked – demographics – specifically, the growing number of ageing business owners.

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Terms and Conditions Demographics Work Management Lead Ranking 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Drew Neisser

NOVEMBER 1, 2024

What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Marketers Unite, Drew Neisser chats with the inventive Jenny Nicholson to uncover how B2B marketers can transform their approach using generative AI. From reimagining decision-making to turning everyday tasks into playful, monster-slaying missions, Jenny shares innovative ways AI can spark creativity and boost engagement.

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Efficiency Creativity B2B Marketing Interactive Marketing 52

Fuld & Company Blog

NOVEMBER 1, 2024

US M&A landscape: Insights at your fingertips Fuld’s Q3 2024 US M&A dashboard delivers a comprehensive overview of the latest trends shaping the M&A landscape. Perfect for busy professionals seeking a quick update of what’s driving M&A activity this quarter. What’s inside Q3 highlights : Major shifts in middle-market and large transactions US Middle Market Index : Key performance trends in the middle-market Transaction volume and value : Deal flow and financial impact snapshot De

Trends 52

Trends Lead Ranking Lead Scoring Activities 52

Acrolinx

NOVEMBER 1, 2024

Improving Content Creation and Delivery With Acrolinx and Fluid Topics: Up-Level Content Management, Quality, and Customer Experience Companies strive to find the perfect balance between speed and quality in technical documentation. Many technical content owners get frustrated having to choose between being efficient and delivering content that really connects with their target audience.

Enterprise Management 52

Enterprise Management Process Work Management Marketing Management 52

Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? One strategy that has gained significant traction is marketing orchestration. But what exactly is it, and how do you know when your organization needs it? This blog post will delve into the essence of marketing orchestration, what it helps accomplish, the repercussions of not implementing it, and how it can transform yo

Organization 52

Organization Marketing Automation Services Work Management Marketing Budget 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bannersnack

NOVEMBER 1, 2024

5 minutes read Instagram automation has become essential for businesses looking to maximize their social media presence efficiently. According to DataReportal, the platform gives you access to 1.69 billion users through ads. Even more, automation tools for Instagram help you get more done while keeping real connections with your followers. Whether setting up automated Instagram messages or using ad automation, there are many ways to grow your presence while keeping quality engagement.

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Automation Tips Best Practices Social Media 52

NetLine

NOVEMBER 1, 2024

The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly wonderful workbook. We’ve completed two of these events now and I’d like to share our experiences and takeaways.

Demand 52

Demand Ideal Customer Profiles Peer-to-peer Intent Data 52

Salesforce Marketing Cloud

NOVEMBER 1, 2024

Spot bonuses provide immediate rewards and recognition to employees who shine in their roles, making a significant impact or exceeding expectations. Think you need to wait for an annual review? With a spot bonus budget, you can show immediate appreciation for a sales rep’s efforts, providing fast recognition that boosts morale and encourages long-term productivity.

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Budget Programs Work Management Allocation Marketing Management 97

NetLine

NOVEMBER 1, 2024

The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly wonderful workbook. We’ve completed two of these events now and I’d like to share our experiences and takeaways.

Demand 52

Demand Ideal Customer Profiles Peer-to-peer Intent Data 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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